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SmartBrief on Small Business
Tue, Mar 12, 2013 at 11:31 PM
How to promote your business on LinkedIn
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Evaluating the potential of international expansion | Why asking questions is a key part of doing business | The power of treating people with respect
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Why asking questions is a key part of doing business
Asking the right questions is essential for uncovering your clients' needs, John Jantsch writes. "Questions create clarity and get your prospects to open up in ways that reveal how you can add value," he writes. You can develop a more productive relationship with your customers by asking questions such as "Why is that a problem?" and "How do you measure success?" Duct Tape Marketing (3/11)
How to promote your business on LinkedIn
LinkedIn, which has a user base that is generally affluent and educated, can be an attractive platform for marketing your company, Monika Jansen writes. You can make your promotional efforts more effective by logging on to LinkedIn regularly, participating in groups and advertising on the site. "I'm going to go out on a limb and say that LinkedIn is a better place to advertise than Facebook, because LinkedIn users are highly encouraged to complete their profiles," she writes. NetworkSolutions.com (3/11)
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The power of treating people with respect
Leaders who focus more on "why people can't be trusted" than communicating openly risk turning off team members who can be trusted and care about doing a good job, Karin Hurt writes. "In fact, the more you treat others with deep respect, the more likely the team will work to reject any member acting inappropriately," she writes. SmartBrief/SmartBlog on Leadership (3/8)
Should you hire for sense of humor?
An original sense of humor is a sign of creativity, Jeffrey Baumgartner writes. Social media profiles and personal blogs are good places to investigate whether a candidate is the type to recycle old jokes or come up with their own, he writes. InnovationExcellence.com (3/11)
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Tips for creating an expense account policy
It's important to create a fair expense account policy that handles reimbursements when employees accumulate business-related expenses, Robert Moskowitz writes. When crafting such a policy, ask your staff for input and make sure the rules apply to everyone. "Different rules for different employees are difficult to oversee and enforce -- and often produce some degree of resentment," he writes. Intuit Small Business Blog (3/11)
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Researchers say legendary Viking "sunstone" is real and actually worked
The mythical "sunstone," which legend says the Vikings used to guide them across the high seas, may not be so imaginary after all, according to scientists who believe they've discovered one. Researchers at the University of Rennes in Brittany found the palm-sized calcite crystal in the wreckage of a ship that sank off the Channel Islands and determined it may have actually worked as a navigation aid. "It permits the observer to follow the azimuth of the sun, far below the horizon with an accuracy as great as plus or minus one degree," writes researcher Guy Ropars. The Independent (London) (tiered subscription model) (3/6)
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When you understand what a buyer's objectives are and how they are measured you can frame your value in those terms."
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