Cost and expense reduction is reverse marketing

Ateneo Professor on Entrepreneurship

Rizal Philippines
July 23, 2019

Other way of saying this, "A penny   saved is a a penny  earned"

The back end, the admin accounting side of business should strive to reduce cost and expenses. In a business every body sells  And the way for non marketing people to sell is to reduce cost.  The cost and expense you reduce  in the operations (and even in marketing) means you do not have to sell that amount to generate the revenue and the contribution to overhead to pay for that expense.  If for example you save P1,000 in expense, and your GP rate is 10%, you do not have to sell P10,000 any more

Have time and train your staff and yourself to save reduce cost and expense every time.