Innovate or die

Ateneo Professor on Entrepreneurship

Rizal Philippines
July 22, 2019

                                                    I think exciting is the right word


An entrepreneurs is sometimes defined as somebody who IS INVOLVED IN SOMETHING NEW.  New products, new processes, new materials.   Therefore the entrepreneur's mind must be trained to be creative for something new.

"Innovate or die is the battlecry"

Innovation is not just about creation of new.  It is about new value creation (as per Peter Drucker)   You must monetize the new ideas. How to transform the product or asset from that of low value to higher value.  New ideas is not innovation.  New value or new wealth creation is...

The customer wants and needs change every  day.  The customer is a moving target.  An elusive one.  And the entrepreneur must be up to the task of providing the new things that customer. want or need.

                                          Fav statement - those were the days...