How a software company increased the sales without building internal sales force

From Globe and Mail report  February 5, 2014 by Craig Elias

This is a case study of one software company Proteocode,  based in Toronto Canada how it increased its sales by  130% and has half of its customers from the rest of the world.  It used a different business model.  It used a partner, modified the commission structure, used licensing agreement to expand its scope. 

It has identified 29 industries  which are most likely to use its service.  It has provided leads to its channel partners

By May, 2009, channel partners in Germany, India, Ireland and the U.S. had been established, and initial sales from these distributors began just two months later. By the end of 2009, channel partners in Japan and Korea were also brought on board.
Protecode now has 14 channel partners, covering Japan, Europe, Africa and East Asia, which generate more than 50 per cent of the company’s revenues from industries such as telecom, semi-conductors, gaming, security, healthcare and mobile communications.

Management lessons from Kim Scott, a business leader at Dropbox, Apple Twitter

Ateneo Professor on Entrepreneurship

From First Round Review

My summary of the article is about managers giving a damn.  How to care for the company and be concerned about its future. Kim  Scott thinks it is about giving clear feedback.  It the manager does not clearly understand how she or he performs, then she/he would not care.

So performance evaluation works

First round review.

This is a rich source of experiential, mostly anectdotal stories on high tech start ups started.  They should be inspiring to the budding hi tech entrepreneur.

From: First Round Review <review@firstround.com>
Date: Wed, Feb 26, 2014 at 1:29 AM
Subject: My Management Lessons from Google, Apple, Dropbox, Twitter & Square

View this email in your browser My Management Lessons from Google, Apple, Dropbox, Twitter & Square Kim Scott had one thing to do that day. She was going to price her product. It was the year 2000, she was the founder and CEO of Juice Software, and she had blocked off her whole morning to make this decision. But the moment she stepped off the elevator, she was met by co-worker after co-worker who needed and wanted to talk to her. She comforted, congratulated, and listened to each one in turn. She didn’t, however, price the product. “For a minute I thought, this is where the assholes really have the advantage,” says Scott. “But that’s not right either. Good managers give a damn.” This is just one piece of advice Scott has discovered during the last 20 years in leadership roles at places like Google, Apple, Dropbox and Twitter. At First Round’s recent CEO Summit, she shared what she believes to be the most important management lessons she’s picked up along the way. Read on to learn: The most transformative thing you can do as a manager. The conversations you must have with employees for top performance. How to make sure your company is headed in the right direction. How to know all your employees are in the right role. Click here to get started.   Popular Reads 23 Tools to Make Your Feedback Meaningful This Prioritization System Nabbed Pandora 70M Monthly Users with 40 Engineers The Five Mistakes Startups Makes When Building for Mobile The Brain Hacks Top Founders Use to Get the Job Done How Medium is Building a New Kind of Company with No Managers Remove me from this list First Round Capital, 217 Second Street San Francisco, CA 94105

--

Prof Jorge Saguinsin

BIDDA:   BELIEVE, INSPIRE, DREAM, DO, ACHIEVE

+639228730181

To view assignments, please click:

www.profjorgeentrep-ateneo.blogspot.com

www.profjorgeentrep-jorge.blogspot.com

www.profjorgeentrepdev.blogspot.com  - for inspirational videos

www.entrepnew.blogspot.com -  for NU 12 submission

Prof Jorge lectures at:     Slideshare

How to make the website work harder for you to get sales

From Entrepreneur.com   Feb.15, 2014

How to make your website deliver your sales:

Think in reverse. Consider the end.  Think of the sale funnel.

1. First the prospect.visitor will visit the home page;

2. Then view the products offering, FAQ

3.  Then go to the contact or the order form site/or order cart etc if it is online. (the landing page)

Your website has to be designed this way rather than just be an informative site.  Cute, but does not sell.

--

Prof Jorge Saguinsin

BIDDA:   BELIEVE, INSPIRE, DREAM, DO, ACHIEVE

+639228730181

Go for gold: five lessons from Sochi Winter Olympics

From Entrepreneur.com   |  Feb 15, 2014

by Adam Thoren

The Sochi Winter Olympics athletes have given entrepreneurs  some important golden lessons:

1.  Tenacity, 

2.  Mentors

3.  Teammates

4. Big vision

5.  Grace under pressure

Creating an Efffective Marketin Plan from Slideshare

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What are the dark sides of entrepreneurship

Ateneo Professor on Entrepreneurship

From Entrepreneur.com by Brian Hamilton | February 12, 2014

There are many misconception about entrepreneurship.  Some view it as quick path to being wealthy.  Some lucky ones become wealthy but it does not mean that entrepreneurship is a rose garden, a bed of roses.  It is strewn with thorns, dangers and broken glasses, to put this mildly.

Slideshare Presentation 10 biggest online mistakes by JB Borromeo

This was made by JB Borromeo, a former student who is now an IT Professor at DLSU. He just got married. He must be very inspired as he was doing this. I could have been one of the Ninong, but there were miscues in the scheduling





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Remember to display images   A presentation was shared with you View now Jorge Saguinsin sent this SlideShare presentation to you. “ I think you will find this useful. ” 10 Biggest Online Mistakes Jaborro2 10 Biggest Online Mistakes that Internet Marketers commit. Avoid these and you will achieve your onl... 17 views, 0 downloads, 0 favorites View now

The 4 Things No One Tells You About Entrepreneurship from Entrepreneur.com

Here are feeds and links to the entrepreneur magazine.  Some of them are about the dark side of entrepreneurship, landing your first client, the power of direct sales marketing, crowdfunding.  Read more.  Entrepreneur.com is  source of many important tips on how to in entreprerenurship.  It find their articles very useful.

Strategy Execution - a summary of book by Larry Bossidy

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Slideshare presentation - an email marketing tip; how to get people read your emails

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Slideshare presentation - how to make your presentation go viral

How to make your presentations go viral. It is all about content; unique content




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Remember to display images   A presentation was shared with you View now Jorge sent this SlideShare presentation to you. “ I think you will find this useful. ” 9 Tips for Making Your Content Go Viral From Gawker's Most Successful Writer HubSpot For the past two years he's worked at Gawker, one of the world's biggest blogs. Month in and month o... 27950 views, 321 downloads, 120 favorites View now