When this post taught at a GSB almost a decade ago, his first activity for the group is " How to rob a bank" The idea is to point out that robbing a bank, an immoral act has the same component as a legit business organization. There was so much fun in it, (as we had in a borrowed case from late Dr. Morato - the Victoria Court case (a repositioning case)
1. It has a goal (the ROI the payback the loot)
2. Planning Doing, Checking (practicing)
3. An organization
4. Risk benefit analysis
5. Exit plan
It emphasizes the idea of business plan, organizing, being detailed.
And also the idea how a legit business could be corrupt to become illegal.
Well from the recent viewing of a YT video, this post should have gone further. The typical teaching from Harvard and other USA university (and basis for many new business is
"How to steal business from existing one?"
There is a video by Professor Thelis Texeira and he has a book how to steal customers from Billion Dollar companies.
He explains how existing businesses can identify points where they fail to create value and offers methods to provide high value to customers. He examines the customer value chain, proposing a framework to identify and break apart the weakest link. He teaches how to generate ideas that offer high value to customers and how to attract customers away from
The process involves decoupling the value chain (eroding ) and then coupling. Find out the weakest poin in the value chain, improve, revise or disrupt these and/or create more activities around it. For example, the pharmacy business has been decoupled and coupled to include the medication in packets that are in accrodance with the Drs. Rx. No need to remember the Drs RX and remove the meds from the bottles. This has taken care of the company. No wonder the traditional pharmacy company are failing in the US
So really, "How do you steal from an exisitng business (that has stagnated or has a weakness.
