What is the correct approach: belt tightening or more spending?

Ateneo Professor on Entrepreneurship

From Newsmax by Audrey Hudson | May 28, 2013

There are some news that a group of Harvard scholars and writer Paul Krugman are at odds, at personal level on their position on the debt level issue.   The Harvard scholars suggest cut in spending (which is the prudent thing to do; and which IMF continues to prescribe for countries in debt).   Fasting after over indulgence.

However Krugman prescribes continued spending for the economy to grow (as what Bernanke and other economists prescribe)  Many liken this to an ICU treatment:  you feed give IV treatment medicine to a sick man.

Which side are you on?  Is the country that over indulged in debt due for liposuction?

Or is not breathing or lacks blood in an ICU?

How To Be A GREAT Marketer

Three simple steps/tips to be a great marketer.  To fail in marketing is not an option.

To fail in marketing is to to fail the business.

Learn how to be a great marketer in 3 easy ways/ steps

It takes great self discipline to learn these and to succeed though.  Without ownership and engagement, I would like to warn, you cant make it.

From: Eben Pagan  Thu, May 23, 2013 at 4:26 AM
Subject: How To Be A GREAT Marketer

What's the key to becoming a great marketer, and getting a growing stream of new customers to buy your products and services? I think it takes three things: 1) Cutting Through Noise & Inspiring Action Great marketing isn't optional anymore. There's just too much noise in the world, and too many things to distract us. If you don't know how to grab attention and move people to action, then no one is going to show up to buy your products and services. To cut through the noise, you must know how to combine WORDS with DESIGN, in a way that captures attention. To inspire someone to take action - and to pay you for your product - you must touch them on both the emotional level AND the logical level. Most marketing is "logic marketing" - trying to convince people with reason. This almost never works (unless you're selling scientific measurement equipment to computer geeks). The masters of marketing connect with people on an emotional level first - THEN they back up their claims with logic. Ask yourself: >What are the strongest EMOTIONS that my prospective customers are feeling right now? >How can I tap into the emotions that they are already feeling - and connect with them on a human level? >How can I put the result that my product or service delivers into emotional, human terms that will motivate my customer to take action and buy from me? 2) The Psychology Of Branding Most people think that branding is about trying to get people to "remember you" or to "remember your name." It's not. Branding is about getting people to CONNECT your brand name with the result that they want. Just remembering your name isn't enough. Big companies spend millions to get people to remember their brand name - only to learn later that they remember it, but don't remember what the product was or what it does. You don't want that to happen to you... One of my favorite branding examples of all time was FedEx's original "unique selling proposition." It was... "When it absolutely, positively has to be there overnight." There's no way to misunderstand the specific result that this product delivers. And it amps up the human dimension: "absolutely, positively." 3) Using Technology To Multiply Your Efforts Early on in my business, I learned that having my virtual assistant send out an email to every customer who purchased - asking them if they would like to buy another product - resulted in many of them actually buying more from me. So what did I do? I automated the process. I used a simple auto-responder system to follow up with a series of emails to every person who purchased my products - asking them if they would like to buy more. There are many ways to automate the process of building relationships with customers - and it's critical that you use them if you want to grow your business. Inside of my new Accelerate training program, we're going to invest a FULL DAY on learning advanced marketing psychology and persuasion tools to sell more of your products. And the best part about it is that we'll do it in a way that you feel great about - not in a way that makes you feel ashamed. Many of the top marketers I know in the world will be in the room, and I highly recommend that you attend to meet and learn from them. At Accelerate, you'll learn how to be a GREAT marketer - and how to consistently grow your business and your profit. All the details are here - make sure you get your application in while we are still in our early registration week, and while we are still offering 50% off the normal ticket price: Accelerate High Growth Business Training Watch the video that is at the other end of that link for more information. I'm offering a bonus package that has a legitimate $100k value. Register now, and I'll talk to you soon, -Eben

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Big upscale malls prohibit picture taking

Ateneo Professor on Entrepreneurship

Metro Manila, PHL   May 23, 2013

I was a in a major mall at a CBD and I was happily taking pictures of the new wing and development so that readers may get to know them and the mall get a free publicity.  I was accosted by a guard and prohibited to take pictures;  I promptly deleted the pics.  This is the second mall where management security are  paranoid and lack confidence.

I lost interest in promoting or mentioning such developments;  anyway they get big PR and ad budgets.  So much for endorsing their stores and products and benefits via this site.

But visitors be forewarned that they now have such unpublished rules and woe unto you who take pictures.  And maybe visit malls that are less paranoid and friendly

This is my second offense/incidence.  I should know my lesson.  So much for sharing and blogging big establishments for free

Fwd: In Case the Entire Mobile Network Crashes Tomorrow - Transmission #31

---------- Forwarded message ----------
From: Tech & Innovation Daily <techandinnovationdaily@techandinnovationdaily.com>
Date: Thu, May 9, 2013 at 6:11 AM
Subject: In Case the Entire Mobile Network Crashes Tomorrow - Transmission #31
To: profjorge.entrep@gmail.com

You are receiving this email as a part of your free subscription to the Tech & Innovation Daily e-letter. Click here to manage your subscription. New Details Emerge on Obama's (Forged?) Birth Certificate When political intelligence expert, Robert Williams, was asked if Obama's birth certificate was real or fake, he answered, "Obama has infinitely bigger worries than his birth certificate. Like, how did he explode his net worth by $10.5 million during one of the worst economies on record?" Williams just released the shocking results of his investigation into the secret affairs of America's highest lawmakers. "I finally found the loaded dice everybody's been using for the last 20-plus years." View the investigation NOW. In Case the Entire Mobile Network Crashes Tomorrow By LOUIS BASENESE, Chief Investment Strategist Picture the scene... One minute, you're happily tapping away on your smartphone. The next minute... nothing. You've hit a "dead spot" and the signal is lost. That important call you were on... dropped. Whatever business you were doing... hold, please. The streaming music or video you were enjoying... how about silence, instead? It happens to all of us. And these days, it's not surprising. With the incredible growth of smartphones and tablets - and the applications available on them - our digital data consumption is exploding, and pushing telecom networks to their limits. And as mobile data demand continues to rise, the problem is only going to worsen. That's why the tech and telecom sectors' biggest names are busy looking for an equally "mobile" solution... More Phones... More Data... Same Old Network The amount of digital data we created last year hit 2.8 zettabytes, according to research firm, IDC. Of that, three-quarters came from consumers. What's a zettabyte? Well, it's one quadrillion gigabytes. And as we noted a few weeks ago, the entire World Wide Web only contained half a zettabyte of data as recently as 2009. And that 2.8 zettabyte number is expected to double by 2015, with a whopping 2,000% surge in global data traffic by 2020. But as the number of mobile devices grows - and data usage grows with it - the existing network infrastructure isn't keeping pace. AT&T (T) alone says mobile data consumption on its network has rocketed 250 times higher in just five years. So how do we go about effectively connecting all these devices to networks and handling the ever-increasing amount of data that they produce? As it turns out, the cure for mobile problems is... mobility itself. A Small Solution to a Large Problem There's simply no way for mobile networks to keep up with the insatiable data demand without some help. But this problem has opened up a big opportunity for companies trying to solve it. Mobile chip giant, Qualcomm (QCOM), and wireless providers are tackling the growth of mobile data by essentially becoming more mobile themselves. And they're doing it through small cell technology. We pinpointed this technology as one of our Seven Most Investable Technology Trends of 2013 back in January. Simply put, small cells are cellular base stations that are installed in homes and neighborhoods to complement the existing network infrastructure from traditional cell towers. Unlike cell towers, however, these small base stations are obviously much cheaper and easier to install. In fact, Qualcomm's Chief Technology Officer, Matt Grob, says a station is small enough to work with a regular home router. The goal is to make these base stations available to mobile users in the surrounding area, offering better, more reliable connectivity and faster speeds. This is a little-known, yet massive, growth trend. By 2016, the number of small cell stations is expected to top 60 million, according to ABI Research - around 900% growth from the six million deployed last year. Quoted in MIT Tech Review, Grob confirms, "We're working extensively with operators on this particular project." The company has also installed 20 stations around its San Diego campus, which means mobile users get a better, faster connection as they pass by. The question is: Will consumers go for this "communal connectivity"? Wanna Borrow My Wi-Fi? There's no doubt that in densely populated areas, where mobile and data usage is higher, networks could use a hand. But in some areas, it's already happening. MIT says Verizon (VZ) and Sprint (S) customers living in areas with patchy connectivity, who've received base stations for "personal" use to improve their signals, may also be helping the masses - even if the owners don't know it. Verizon and Sprint disable the personal/private configuration feature by default, whereas AT&T does not. Grob says there needs to be more transparency - both in design and marketing - making it clear that these stations are for the public infrastructure, in addition to their own needs. But the model is attractive in terms of finding an innovative way of beefing up bandwidth without needing to build more expensive, unsightly cell towers. He says companies like Qualcomm could work with mobile and cable operators to install base stations in routers. Qualcomm and AT&T have found that it wouldn't take many base stations in local homes or offices to improve coverage and essentially serve as another network. Of course, any plan would need to ensure that the connectivity of homes and offices that actually own the base stations isn't weakened and that online activity is secure. But with mobile connections expected to increase five-fold between now and 2015, and mobile operators already offering more public Wi-Fi to ease the data burden, this small cell technology and home base station model is the next step toward handling the smartphone and data overload. Ahead of the tape, Louis Basenese P.S. The companies I'm most bullish about in this area are ones that make equipment and components for this small cell technology. One of them is a member of our WSD Insider portfolio. With sales already rising, I believe it's only a matter of time before the company is acquired. I just crunched some numbers to find out how much it would be worth in a takeover - between 100% and 171% higher than its current share price. To get the name of the company - and all the others in our portfolio - sign up for a risk-free trial to WSD Insider here. Upgrade your metals purchasing power When you purchase valuables at a lower cost, it's really just smarter economics. That's what EverBank set out to do with the non-FDIC insured Metals Select® Allocated Account. Now you can buy gold and silver at a lower cost, bypassing the high fees of metals brokers and dealers. That's a great way to increase your own economic power. Key features include: $7,500 to open Exceptional pricing Coins and bars Home delivery available Monthly account statements IRA eligible: Gold and silver American Eagle coins only See our smarter way to purchase metals plus view important disclosures here. EverBank Disclaimer Why the Next Tech Stock You Buy Must Boast These Three Features Conducting thorough due diligence on the tech sector just got even more important. Here's why you need to be pickier - and look for these three features before you buy your next tech stock... Meet MYO - a Revolution in Motion-Sensing Technology An innovative Canadian company has developed a groundbreaking motion-sensing device that literally reads your mind. It's due out later this year - and the investment potential is tremendous... A New "Detect and Destroy" Attack Against Multiple Cancers Scientists have developed a highly promising new drug that prompts the immune system to hunt down a variety of cancerous tumors and destroy them. And with a big grant in hand, the next trial phase is imminent... The Game-Changing Fuel That Could Shake Up the Aviation Industry Apple: Paying Dividends, But Playing Defense Big Tech Crashes the Streaming Party: How Technology is Changing the Music Industry (Part 2) Did Leap Motion Just Blow a Billion-Dollar Opportunity? The Most Unexpected Contrarian Play on the Mobile Revolution Welcome to the Home of the Future... With a Motion-Tracking "Smart Floor" Founded in 2012, Tech & Innovation Daily is an independent, unbiased publisher of news and opinions regarding the technology sector, biotech sector and innovation. Have a question or want us to expose the truth? CONTACT US Are you having trouble viewing this email? ACCESS THE WEBSITE Twitter RSS You are receiving this e-mail as a part of your free subscription to the Tech & Innovation Daily e-letter. Manage your subscription. Or to cancel by mail or for any other subscription issues, write us at: Tech & Innovation Daily Attn: Member Services 105 West Monument Street Baltimore, MD 21201 © 2013 Wall Street Daily, LLC All Rights Reserved Wall Street Daily, LLC. · 105 West Monument Street · Baltimore, MD 21201 North America: 1.855.405.3939; Fax: 1 410.223.2650 International: +1.410.864.2542; Fax: +1 410.223.2650 Website: TechandInnovationDaily.com Email:techandinnovationdaily@techandinnovationdailyinfo.com.

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Prof Jorge Saguinsin

PROMOTING ENTREPRENEURALISM

+639228730181

Follow profjorge at:

www.profjorgenentrep-ateneo.blogspot.com

www.nuideashare.blogspot.com

www.cheapcures.blogspot.com

www.alternativeenergee.blogspot.com

A leader's guide to staying in touch with employees

---------- Forwarded message ----------
From: SmartBrief on Leadership <leadership@smartbrief.com>
Date: Thu, May 9, 2013 at 10:42 PM
Subject: A leader's guide to staying in touch with employees
To: profjorge.entrep@gmail.com

You can't force-feed people Oreos, says Mondelez CEO | 8 ways to stop being so average | Employees with autism give us an advantage, Danish company says Created for profjorge.entrep@gmail.com |  Web Version   May 9, 2013 CONNECT WITH SMARTBRIEF       SIGN UP | FORWARD | ARCHIVE | ADVERTISE Leading Edge Sponsored By You can't force-feed people Oreos, says Mondelez CEO Mondelez International -- formerly Kraft Foods -- is learning to be more flexible as it expands its global reach, says CEO Irene Rosenfeld. Instead of taking U.S. products such as Oreos and inflexibly trying make it popular in China, Mondelez is adopting a more adaptive strategy that caters products to local tastes. ""When we allowed our local managers to redesign our product for the local taste and local customs, we had a phenomenal turnaround," Rosenfeld says. Smart Business online/Chicago (5/1) Share:      8 ways to stop being so average Too many companies and bosses are willing to settle for mediocrity, but it doesn't have to be that way, writes Art Petty. Oftentimes, simply demonstrating the will to excel can make a big difference. "In a world where mediocre is the norm, your extraordinary effort to help, serve, lead, please, thank, teach, manage, fix and engage will all be noticed," Petty writes. ArtPetty.com (5/6) Share:      Live Today: Improve omnichannel marketing with customer data quality Thursday, May 9 - 2:00pm ET Join this webinar to find out how customer data quality constraints have impeded omnichannel intelligence and left 83% of retailers without a single customer view. Webinar attendees will hear how retailers perceive data quality today and how companies can enhance data accuracy to ultimately improve omnichannel efforts. Register today.   Strategic Management Sponsored By Employees with autism give us an advantage, Danish company says About 75% of the workforce at Danish consulting company Specialisterne have autism-spectrum disorders, and founder Thorkil Sonne says that gives his firm a competitive advantage. High-functioning autistic employees require certain novel management strategies, but given the right environment, they operate much more efficiently than competing consultants, Sonne says. Strategy+Business online (free registration) (5/6) Share:      A guide to metering, pricing, and billing for cloud commerce Recognizing the disruption that cloud computing will have on the technology industry, vendors are rapidly shifting their offerings to the cloud. Emulating early movers like Amazon Web Services, Google App Engine, and Microsoft Azure. Learn what your commerce system needs to support a successful cloud offering. Download the free white paper now. Innovation and Creativity Sponsored By Bar codes show the importance of patience The trajectory of the now-ubiquitous bar code holds important lessons for modern innovators. Though patented in 1952, the bar code didn't make real money until 1974 and only realized its full potential in the 1990s. That shows the importance of maintaining an "institutional memory" about intellectual property to cash in when opportunities present themselves, Edward Tenner says. The Build Network (5/2) Share:      Innovation tips from a Bollywood dancer Corporate innovators could learn a thing or two from the dancers in Bollywood movies, writes dancer and leadership expert Erica Dhawan. "Dance partners learn how to work together, move together, listen to each other, and to move past missteps," she writes. "Dance teaches trust. As innovators, we do the same." Fast Company online (5/3) Share:      Download a new commissioned Thought Leadership Study conducted by Forrester Consulting on behalf of Amazon Webstore The Agility Imperative: Embracing Software-As-A-Service To Drive Customer Intimacy In A Fast-Changing World. Learn the tactics successful online retailers are using to create long-term customer value. Download Free! The Global Perspective Sponsored By Great Scot! Alex Ferguson retires as Man U coach Famously dour Scottish soccer manager Alex Ferguson will step down as coach of Manchester United, ending a 26-year run that saw his team win the English soccer league 13 times. Man U's share price fell nearly 5% on the news, with the team admitting that Ferguson's replacement "may not be as successful as our current manager." Bloomberg Businessweek (5/8) Share:      What can the cloud do for your construction company? Find out how the cloud lets you work and store information online, so you can access your project files anywhere you have an internet connection. Download the Guide to the Cloud for Construction to learn more. Engage. Innovate. Discuss. Sponsored By A leader's guide to staying in touch with employees There are many ways to get an employee's opinion, whether it's in person, through surveys, open meetings or by less formal means, say 10 leaders at startups. What's important is what you do with the information. "Don't just acknowledge the feedback -- let it guide your company to better results," says Nick Friedman of College Hunks Hauling Junk and College Hunks Moving. SmartBrief/SmartBlog on Leadership (5/8) Share:      CSO Insights: 2013 Sales Performance Optimization Study Results In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. Daily Diversion Warren Buffett tries his hand as an abecedarian Warren Buffett used Berkshire Hathaway's annual meeting Saturday to hawk over 1,000 copies of a new book -- "My First Berkshire ABC." The illustrated alphabet book, inspired by Berkshire's portfolio, teaches kids their letters with pages including "A is for Acme" and "D is for Dairy Queen." Reuters (5/8) Share:      Position Title Company Name Location Director of Industry Initiatives (Audio/Video) Interactive Advertising Bureau New York, NY Click here to view more job listings.   SmartQuote As a manager, you play a critical part in either perpetuating mediocrity or helping your team break free in pursuit of extraordinary." -- Art Petty, executive coach, writing at ArtPetty.com Share:      Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. Lead Editor:  James daSilva Contributing Editor:  Ben Whitford Corporate Sales Director:  Tom O'Brien   P: 646.462.4631 Jobs Contact:  Jackie Basso   P: 202.407.7871 SIGN UP SHARE ADVERTISE SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe | Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information

 

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Prof Jorge Saguinsin

PROMOTING ENTREPRENEURALISM

+639228730181

Follow profjorge at:

www.profjorgenentrep-ateneo.blogspot.com

www.nuideashare.blogspot.com

www.cheapcures.blogspot.com

www.alternativeenergee.blogspot.com