You can't force-feed people Oreos, says Mondelez CEO
Mondelez International -- formerly Kraft Foods -- is learning to be more flexible as it expands its global reach, says CEO Irene Rosenfeld. Instead of taking U.S. products such as Oreos and inflexibly trying make it popular in China, Mondelez is adopting a more adaptive strategy that caters products to local tastes. ""When we allowed our local managers to redesign our product for the local taste and local customs, we had a phenomenal turnaround," Rosenfeld says. Smart Business online/Chicago (5/1)
8 ways to stop being so average
Too many companies and bosses are willing to settle for mediocrity, but it doesn't have to be that way, writes Art Petty. Oftentimes, simply demonstrating the will to excel can make a big difference. "In a world where mediocre is the norm, your extraordinary effort to help, serve, lead, please, thank, teach, manage, fix and engage will all be noticed," Petty writes. ArtPetty.com (5/6)
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Bar codes show the importance of patience
The trajectory of the now-ubiquitous bar code holds important lessons for modern innovators. Though patented in 1952, the bar code didn't make real money until 1974 and only realized its full potential in the 1990s. That shows the importance of maintaining an "institutional memory" about intellectual property to cash in when opportunities present themselves, Edward Tenner says. The Build Network (5/2)
Innovation tips from a Bollywood dancer
Corporate innovators could learn a thing or two from the dancers in Bollywood movies, writes dancer and leadership expert Erica Dhawan. "Dance partners learn how to work together, move together, listen to each other, and to move past missteps," she writes. "Dance teaches trust. As innovators, we do the same." Fast Company online (5/3)
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Great Scot! Alex Ferguson retires as Man U coach
Famously dour Scottish soccer manager Alex Ferguson will step down as coach of Manchester United, ending a 26-year run that saw his team win the English soccer league 13 times. Man U's share price fell nearly 5% on the news, with the team admitting that Ferguson's replacement "may not be as successful as our current manager." Bloomberg Businessweek (5/8)
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A leader's guide to staying in touch with employees
There are many ways to get an employee's opinion, whether it's in person, through surveys, open meetings or by less formal means, say 10 leaders at startups. What's important is what you do with the information. "Don't just acknowledge the feedback -- let it guide your company to better results," says Nick Friedman of College Hunks Hauling Junk and College Hunks Moving. SmartBrief/SmartBlog on Leadership (5/8)
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Warren Buffett tries his hand as an abecedarian
Warren Buffett used Berkshire Hathaway's annual meeting Saturday to hawk over 1,000 copies of a new book -- "My First Berkshire ABC." The illustrated alphabet book, inspired by Berkshire's portfolio, teaches kids their letters with pages including "A is for Acme" and "D is for Dairy Queen." Reuters (5/8)
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As a manager, you play a critical part in either perpetuating mediocrity or helping your team break free in pursuit of extraordinary."
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