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Tuesday, August 20, 2013

What entrepreneurship means to an Entrep student?

Ateneo Professor on Entrepreneurship

An entrep student recently wrote me:

"Sir,

The enterprise I am thinking of is not far away.  It right in front of my house. I got this from your definition of entrepreneurship as being "maparaaan, madiskarte."  It hit my face like a block!

 MJ's Garden
Manpower:
Mj
Tita levy
Ate Jane

Materials:
Black plastic (small)
Garden soil
Kartilya
Pruning sheers
Garden tools

Machinery:
Laptop
Printer
Amazing healing plants book
Coupon bond

Methods:
1. Gather materials needed for the project:
   a. Garden soil at Tia levy's property;
   b. Clear the area;
   c. Purchase black plastic bag;
   d. Put garden soil in the blah plastic bag;
   e. Propagate, transfer plants;
   f. Arrange plants
2. Prepare the brochure/leaflets.
   a. Leaflet must be per plant indicating the description, medicinal properties, cure and preparation.
3. Ate Jane will be the one in charge of the marketing, info dissemination, word of mouth
4 Ps of marketing:
Product - herbal/medicinal plant, ornamental plant, fruit bearing trees seedlings, vegetables and fruits.
Placement/channel:
Schools, BHWs, housewives, garden and park owners
Promotion: leaflets, word of mouth, referral, free orientation about healing plants, blog and fb
Price: Php. 10.00 - 50.00 depending on the plants and uses.

What do you think sir?  Isnt it great?

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