Ateneo Professor on Entrepreneurship
Rizal Philippines | December 31, 2013
There is a shortage of buko before new year. The price has escalated more than oil prices?
Blame it on Bukonomics ( and bikeconomics)
In Leyte, there was this Yeronomics; the price of roofing went up 2x because of the scarcity of GI sheets.
If you understand this, you understand economics - wise and efficient use of scarce resources. And when they are scarce, the price goes up. Thus you can raise prices by creating artificial shortage.
Thus when marketing people in Ferrari says that the potential demand for a Ferrari model is 2, 000, he orders his factory to produce 300, he doubles the price and there is a long line of waiting buyers. What is that Ferrarinomics?
You call that wise. Smart. Entrepreneurial. Opportunity seizing
Less is really more.
Tuesday, December 31, 2013
Mind of Strategist by Kenichi Ohmae
Ateneo Professor on Entrepreneurship
Rizal | Philippines | December 31, 2013
It is just 7 hours before 2014 and here I am collecting my thoughts on business, management entrepreneurship, and strategy.
I am reminded of Kenichi Ohmae, one of the most brilliant business strategic thinker of the modern times. He must have advised hundreds of Japanese businesses develop winning strategy.
He is more well known for the 3C triangle: company, competition and customer. I remember him for emphasizing the Sales - Cost = GP equation and having a long road map for this;
1. All businesses should emphasize sales/selling growth in sales. All top efforts must be made to sell. Investments must be made for selling. Selling comes first. Selling is top priority. It is a key activity, as fighting, destroying the enemy is in warfare/military. Make no mistake about this.
Thus what do you do:
1. Bundling
2. Upselling
3. Use all marketing channels: below the line, above the line, internet marketing. Use autoresponders in internet marketing. Do viral marketing etc.
Rizal | Philippines | December 31, 2013
It is just 7 hours before 2014 and here I am collecting my thoughts on business, management entrepreneurship, and strategy.
I am reminded of Kenichi Ohmae, one of the most brilliant business strategic thinker of the modern times. He must have advised hundreds of Japanese businesses develop winning strategy.
He is more well known for the 3C triangle: company, competition and customer. I remember him for emphasizing the Sales - Cost = GP equation and having a long road map for this;
1. All businesses should emphasize sales/selling growth in sales. All top efforts must be made to sell. Investments must be made for selling. Selling comes first. Selling is top priority. It is a key activity, as fighting, destroying the enemy is in warfare/military. Make no mistake about this.
Thus what do you do:
1. Bundling
2. Upselling
3. Use all marketing channels: below the line, above the line, internet marketing. Use autoresponders in internet marketing. Do viral marketing etc.
Saturday, December 21, 2013
Free Ads for Entrepreneur - Use them to your advantage while you still do not have advertising resources
Ateneo Professor on Entrepreneurship
You may want to have exposure for your product for free. Here is one post that enables you to do this free for an international market. Here in the Phil: the free ads sites are:
1. Sulit (nor merged with OLX)
2. Ahyos dito
3. Craiglist
Use them to the hilt
You may want to have exposure for your product for free. Here is one post that enables you to do this free for an international market. Here in the Phil: the free ads sites are:
1. Sulit (nor merged with OLX)
2. Ahyos dito
3. Craiglist
Use them to the hilt
Getting traiffic to your blog via opt in - internet marketing
Ateneo Professor on Entrepreneurship
This is a repetition of the previous statements that in order to build an LCP, you need : a free web/blog site, a marketing software like A Weber, Chimp Mail (but this is ugly) Magic Response, Get Response which are complete platform: capturing email (opt in), template for the opt in, landing page, and template for newsletters and emails.
You must however concentrate in creating an attractive magnet to draw in those who will be your future buyers. Concentrate on making your landing page:
1. Simple
2. Attractive
3. Magnetic
4. Compelling
How to generate more leads/traffic with opt in forms:
Adding opt in to your blog
This is a repetition of the previous statements that in order to build an LCP, you need : a free web/blog site, a marketing software like A Weber, Chimp Mail (but this is ugly) Magic Response, Get Response which are complete platform: capturing email (opt in), template for the opt in, landing page, and template for newsletters and emails.
You must however concentrate in creating an attractive magnet to draw in those who will be your future buyers. Concentrate on making your landing page:
1. Simple
2. Attractive
3. Magnetic
4. Compelling
How to generate more leads/traffic with opt in forms:
Adding opt in to your blog
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