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Thursday, March 1, 2012

New MBA Standard Entrepreneurship Syllabus

Promoting Entrepreneurial Revolution







ATENEO DE MANILA UNIVERSITY
GRADUATE SCHOOL OF BUSINESS









COURSE SYLLABUS







ENTREPRENEURSHIP

(Innovating and Competing in the 21st Century)





2012
Rockwell Campus







ATENEO GRADUATE SCHOOL OF BUSINESS
MASTER IN BUSINESS ADMINISTRATION

ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century)


COURSE TITLE:  ENTREPRENEURSHIP


COURSE DESCRIPTION:

            Traditionally, entrepreneurship is understood to be just putting up new business and that the term does not apply to corporate setting. The course addresses the problem that a start up entrepreneur faces – to have a me-too, just like the other hundred businesses in the same market, competing for a shrinking market. At the same time, the bosses of big business, awash with cash and basking in their past success and glory think nothing could go wrong, become lax and suddenly find their sales and cash flow shrinking.

            The course emphasizes that a business must be new, and if it is old, it must rejuvenate its products, process, markets and the way it does its business. Customer demands, needs change, industries change and businesses and its leaders must rapidly adapt to this rapidly changing business landscape. To stand still is to invite death of the business.

            Some of the areas that the course addresses:

The vision of the business must be compelling. It must be owned passionately by the owner. It must be forceful enough to marshal the organization, stockholders and the market.  It must be differentiated and unique

The business model must be carefully and thoroughly scrutinized and analyzed. Most companie (now seven out of ten) innovate their business models to tap the bottom of the pyramid and middle market especially in the emerging market. The business models need to be changed. You cannot run 200 kmh on a business model designed for 80 kmh. Yet, some companies insist on competing in new markets with aged and tired business models.

 Innovation, creativity, invention play important role in entrepreneurship. "Ideas are fine but execution is a bitch." It is also true that old businesses and its leaders run out of fresh and original ideas. Idea fruition is not taught elsewhere.

The product must have main (unique) value proposition that must likewise be compelling (like the vision) to its captive market, providing real value to customers; and is either affordable or unique or both. You cannot come out with a tired and expensive product. It must be within the reach of its primary target market and must be unique.
The purpose of strategy, (choice of means to achieve objectives) is to please the customers / (PTM) and defeat competitors.

 There are two ways of addressing business planning:   causal and effectual.
 Causal and Strategic:To be differentiated and for a business to succeed, objectives must be starting point of all planning. "Begin with end in mind". This is a weak point for many businessmen who think that putting up a plant and/or other inputs are objective. Sales results, financial result.
Effectual:  Begin with the bird in hand with what with you and have and then think of the objectives.  That is how most of enterprises start.

Personal mastery / HR is an important aspect of many businesses differentiation. Many businesses now did not exist 5 years ago. The new entrepreneurs of 21st century created them.

Business must look not only change its products for differentiation but on new satisfactions of customers and new business models: key resources, key process; and its leadership. The course will touch these new subjects.


COURSE OBJECTIVES:

1.  To give students a new understanding of entrepreneurship;  to familiarize them with effectuation entrepreneurship
2.      To outlast crisis in business world via entrepreneurship.
3.      To change mindset / paradigm / practices / professionalism of student even in medical world – to be "entrepreneurial".
4.      To encourage MBA students to consider being a boss – business owner.
5.      To prepare students to do an extensive interactive paper research and analysis / synthesis, in anticipation of Strama.

COURSE OUTLINE :

            If you are doing Strama, you will find out some concepts are similar. You must use the prescribed format for the Business Plan.

TITLE
ACTIVITY
SESSION
Mastery of Self
IQ
EQ
Attitude
Leadership
1. "I am the Best"
2. Submission of learning Agreement
3. Creativity / Innovation exercise

1 –4
Mastery of Opportunity
Seeking
Screening
Seizing
Macro Analysis
Micro Market
         Location
         Competition
         Customer
Serendipity Walk


5 -l0
Mastery of the Enterprise
Jeopardy Game
Case Analysis
Entrep Talk Visit
Special Reports

l0-l4

GRADING COMPONENTS:

WHO
COMPONENT
WEIGHT

Individual
Attendance & Recitation

2.5%
1 hour late = 1 absence
1 absence = 0.75%

Individual

Factors Paper

2.5%
What factors I do / don't posses that make / do not make me a Business Entrep (not more than 3 pages). You can do a self assessment available from the internet. Do a thorough self analysis.


Individual


Business Plan


25%+

5% 
Paper on planned enterprise, complete with opportunity screening, seizing, marketing plan, operational plan, financials, timelines, exit plan.
(not less than 40 pages, due on the 4th week after the semester ends) 5 pts is awarded for periodic submission of inputs.
Individual
Special Report
10%
10 minutes power point on assigned topic + uploading at slideshare

Individual

NU12

10%
Journal of what new opportunities the student saw at work or personal life, cases or readings. The focus is opportunities and innovation.

Individual

Case Analysis

10%
Assigned Cases. Use the SPADA outline (Situation, Problem, Alternatives, Decision, Action).
This is mostly orals.  See notes on Case Analysis.
SUBTOTAL (Individual)
65%

Group

Entrep / Designer / Artist /Visit / Talk

10%
Entrepreneur Talk in the classroom on his/her life's up and downs, and advice to the class. (not more than 30 mins, and 30 mins. For Q & A).
Decribe how he started the business. This may also be a plant visit. Did he undergo the three masteries?  Did they do the opportunity seeking, screening and seizing?
Automatic grade of 4.0 for the group for this component.
Group
Micromarket Analysis
5%
Please See notes on Assignments.
Group
PDQ of microenterprise
5%
Please See notes on Assignments.

Group

New Illegal Activity

5%
Plan how to execute a new crime. It must not have been done before. Act it out if you must.
Group
Creative Activity I
New Product Design
5%
To be done in classroom
Group
Innovation 2
Product Prototyping
5%
To be done in classroom
Group
Innovation on Business Process
5%
SUBTOTAL (Group)
35%

TOTAL                 :                                 100%


Nota Bene: It is the responsibility of the student to read and understand the assignments, the weights and the criteria of the grade.  The professor will not entertain queries on text and e-mail regarding the assignments, nor shall the alibi that the class coordinator did not inform them of the assignment.



SUGGESTED REFERENCES:

1.      13 Steps to Personal Power by Cerney
2.      17 indisputable Laws of Teamwork by John Maxwell
3.      Any book about negotiation
4.      Attitude is Everything by Jeff Keller
5.      Breakthrough Thinking by Hibino
6.      Control Your Destiny Or Someone Else Will by Tichy  (re: Jack Welch)
7.      Direct From Dell by Michael Dell
8.      Effective Small Business Management – an Entrepreneurial Approach. Norman M.Scarborough/Thomas Zimmerman. 6th ed. 1996 Prentice Hall.
9.      Execution by Larry Bossidy
10. Failing Forward by John Maxwell
11. Go Negosyo by Jose Conception III
12. Good to Great by Jim Collins
13. Heroic Leadership Chris Lowney
14. High Output Management by Andrew Grove
15. How to Wins Friends And Influence People By Dale Carnegie
16. Intellectual Capital by Anne Brooking
17. Lateral thinking by Edward de Bono
18. Mind Mapping by Tony Buzan
19. Pirate of the Silicon Valley  Or Any book on Bill Gates
20. Power and Influence – the Rules Have Changed by Robert Dilanschrieder
21. Profit with Honor by Daniel Yankelovich
22. Psycho – Cybernetics by Maxwell Maltz
23. Say Yes to your Potential by Skip Ross
24. Secrets of Entrepreneurial Success by John Gokongwei
25. Seize the day by Danny Cox and John Coover
26. Super Power Memory by Harry Lorrayne/ Tony Buzan
27. Techniques for Innovation by Anthony Gordy
28. The Millionaire Next Door
29. The Mind of The Strategist – by Kenichi Ohmae
30. The Portable MBA in Entrepreneurship by William Bygrave, latest edition. New York: John Wiley and Sons.
31. The Road Less Traveled by Scott Peck
32. The World is Flat
33. Think and Grow Rich by Napoleon Hill
34. Tough Times never Last Only Tough People Do by Robert Schuller
35. War – 33 Strategies
36. What They Don't Teach at HBS
37. Who Moved My Cheese
38. Why Do Buyers Buy? by Paco Underhill
39. Winner's Edger by Dennis Waitley
40. Business Model Innovation  by Alex Osterwalker
41. Blue Ocean by Kim
42. Purple Cow by Seith Godin
43. Free by Chris Anderson
44. Innovators Dilemna by Clayton Christiansen
45. Slide share@web




TEXT BOOK :


INNOVATION AND ENTREPRENEURSHIP by Peter Drucker

CASES AND OTHER READING MATERIALS ARE AVAILABLE AT IMS.

Nota Bene: Please acquire the textbook by Dr. Morato, the Case Book and the Syllabus.

Latest syllabus is also posted at blogs under page: syllabus


ASSIGNMENT NOTES

GROUP:

1. PDQ OBSERVATION (Group)

            Even a mundane business like "Taho"/BBQ conformes to matching of product (output) to customer wants and needs. Otherwise you can't have a saleable product, an enterprise observes certain measures / procedures to ensure that product satisfies customer. "Taho" must be pure otherwise it will not congeal. After a certain time, it is no longer "Taho".

            DETERMINE the input / throughput (process) so that a product satisfies customer.



SUGGESTED MICRO ENTERPRISE

Turo-turo
Banana Q
Fish Ball
Hot Pandesal
Lugawan
Barbeque
Adidas
Jollijeep
BarbeQ
Others – Sago / Gulaman / Hotdog

2. GROUP CREATIVE ACTIVITY 1 – New Product Design / Concept (5%)

            Using word algorithm, lateral thinking, or other Right Brain Thinking method, the group will look at their own/third party product and design on improvement. The new design must be compelling to the PTM, have solid benefits and affordable. The design / report must contain:

Drawing, concept
Bill of materials / CGS (affordability)
How to produce the product
Product objective:
1.      How does product meet customer wants and needs?
2.      How does it defeat competition?
3.      How it is unique?

Analysis of product versus competition (2 or 3) on certain key attributes. What will be the new positioning?

           
3. GROUP INNOVATIVE ACTIVITY 2 (5%)

            From Group Creative Activity 1, the group goes to test of doable execution. The group must be able to come up a working model of new product that met PTMs need and wants; that resulted from Creative Activity. This will be done in the classroom using limited time and resources

4. GROUP CREATIVE ACTIVITY 3

            Look at the current business concept / model of a target enterprise. Examine how you can innovate on any or all of components of business model, so that the enterprise can be competitive:

            The CVP (Customer Value Proposition)                          Key Process
            The Revenue Model                                                                        Key Resources


5. MICRO MARKET ANALYSIS (5 pts) Group

          This is group observation work when students see first hand the three factors of MICRO MARKET analysis at work: CUSTOMER, LOCATION, and COMPETITION.

            Go to a mall and observe:

One fast food vs. another (Wendys vs. Jollibee vs. McDo.). Other variants…
a.      Chinese restaurant
b.      Steakhouse restaurant
c.      Coffee shop
d.      Pizza
e.      Turo-turo vs. another point-point
f.        Fine dining

Describe / observe the following:

CUSTOMERS – people – age, sex, occupation
              - behavior – what do they order? How long do they stay?
              - occasion – what's the occasion of visit to the enterprise?
              - and other relevant observable behavior
o                   LOCATION – describe location vs. traffic flow, pedestrians, prevalent  activity   and area – commercial, industrial, etc?
   - how does location affect customer profile?

ESTABLISHMENT – menu – Product / Price
          - level of service – Caring? Attentive? Lousy?
          - speed of service – (delivery) Slow? Fast?
          - Facilities

N.B.
            An internet research does not qualify for this assignment and gets 0. This paper is result of pure unadulterated observation.

6. GROUP CREATIVE ACTIVITY 4 - New Process / New Profit (5)

            Examine a target business / enterprise. Look at present enterprise, process and plan / draw new process that will result in change in following metrics objectives:

1.      New customer satisfaction delight
2.      Lower costs – SP – Higher Profit
3.      Better product quality (less rejects/breakdown)
4.      Faster turn-around time, queuing

Or examine product lines / value chains of the company determine where costs, increase in GP, velocity, turn-over, better value  GP can be achieved!


7. NEW ILLEGAL ACTIVITY

            Plan a new crime that has not been done before. It must be outlandish and totally new. The victims will not know what hit them and police can't detect catch who did it.


INDIVIDUAL:

1. NU 12(10%) New12

            New 6 is a practice set for creativity / innovation while difficult in the beginning 6 exercise sharpens the mind to create and innovate. Creativity is thinking of new idea / things, innovation is doing new thing. "Deep practice develops talent" – Dan Coyle.


LIST OF MUST NU6 TOPICS to address per session. The students can submit the NU 6 in any order via blog send email: jorge.saguinsin.jorgeus@blogger.com or he may choose any topic to his liking. The NU idea cannot just remain as new idea especially if it just lifted from the net or from a book. The student must be able to demonstrate his ability to apply it in real life situation or practice creative imitation.


TOPICS
New attitude / paradigm
New spending habits / routine
Professionalism – new work, methods, practices
New processes at work , study
New products / product improvements
New business ideas
Serendipity walk – take a walk along a busy street near you. List down as many business opportunities you can think of. Just list down.
What pisses you off at the mall? What do you suggest?
What pisses you off at the neighborhood? What do you suggest?
What pisses you off in your office/ What do you think must be done?
What pisses you off at AGSB? What must be done?
Or just think of whatever new things come into your mind.  You may take a look at the work of other students, and other blogposts at nuideashare.

2. LIST OF SPECIAL REPORTS

            Special Reports (5%) are done in the class by students. The topics for SR are listed below. The student must be able to summarize the key points in the topic, explain the same in his own words and provide take home knowledge to his classmates. The reported must be able to relate the topic reported to entrepreneurship.

TOPICS
AREA OF MASTERY
1.   Business and the Bible
Self
2. Confucianism
Self
3. Sun Tzu
Self
4. Superpower Memory
Self
5. Lateral Thinking
Self
6. Fan Li
Enterprise
7. Lateral Thinking
Self
8. The Princes of Serendip
Self
9. Strategy by Lidel Hart
Enterprise
10. The World is Flat
Enterprise
11. The E Myth by Michael Gerber
Enterprise
12. Social Entrepreneurship / Business
Enterprise
13. Henry Sy
Enterprise / Self
14. John Gokongwei
Enterprise / Self
15. Bill Gates
Enterprise / Self
16. Go Negosyo
Opportunity
17. Aravind Hospital in India
Enterprise
18. Grameen Bank
Enterprise
19. CSR vs. CSV
Enterprise
20. Social Enterprise in the Philippines, Echo Store, Grace and Gift, Human Nature
Enterprise
21. Business Model Innovation (BMI)
Enterprise
22. Business Process Improvement (Process Innovation)
Enterprise
23. Business process Outsourcing
Enterprise
24. Ideo / D School From B School to D School
Enterprise
25. Product Design Improvement
Enterprise
26. Creativity
Enterprise
27. Blue Ocean
Enterprise
28. Purple Cow
Enterprise
29. Freemium
Enterprise
30. Business Model
Enterprise
31.  Effectuatio entrepreneurship
32,  Larry Farrel on Entrepreneurship


NOTES:

The students shall report in class using powerpoint or video emphasizing the major points, the key learning from the readings and relating the same to entrepreneurship, innovation and creativity. There is no need for the student to submit a hard copy; however, he must upload his report at slidesharewww.slideshare.com and furnish the professor with a link or embed code. The latter action shall complete the grade for the special report. The slideshare uploading trains the students on being global and being competitive.


ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century

I.                    Course Outline

A.     Introduction                                                                                            

1.      Entrepreneurship ≠ risk-taking ≠ starting a business
2.      Characteristic of entrepreneurs
3.      US, Filipino Entrepreneurs
4.      4-Brain Thinking by Hermann

B.     Self Mastery                                                                                           
1.      7 Masteries – What businesses look for in MBA Grads

2.      Learning to Think
a.      Categorizing
b.      Classifying
c.      Cause and Effect, Sequencing
d.      Syllogism
e.      Critical Thinking – Case Method
f.        Creative Thinking
                                                                                      i.      Lateral Thinking
                                                                                    ii.      Thinking out of the Box

3.      Learning to Intuit

4.      Learning to Feel
a.      EQ
b.      Adversity Quotient
c.      Empathy, Sympathy
5.      Learning to Lead

6.      Learning to Do
a.      Before doing
b.      While doing
c.      After doing
d.      Strategic Execution - KISFREK

7.      Learning to Communicate

8.      Learning to Be
a.      Wonderment
b.      Spirituality
c.      Various Philosophies
                                                                                      i.      Sun Tzu
                                                                                    ii.      Fan Li
                                                                                  iii.      Bible
d.      Will to Live

C.    Innovation

Distinguish among:
         Creativity
         Innovation
         Invention
         Entrepreneurship

1.      NU 12
a.      Opportunity Seeking – PESTEL / Micromarket
b.      Screening

2.      Types of innovation
a.      Organization
                                                                                      i.      Processes – (what pisses you off)
                                                                                    ii.      Paradigm
b.      Products / Features
                                                                                      i.      Markets
                                                                                    ii.      Satisfaction
                                                                                  iii.      Demand
c.      Differentiation
                                                                                      i.      Business Model
                                                                                    ii.      MVP / USP

1.      Compelling
2.      Captive Market
3.      Uniqueness
4.      Social Benefit / Value to Customer
5.      Affordability
                                                                                  iii.      Product – "purple cow"
d.      Profits
e.      Megatrends
                                                                                      i.      Social Entrepreneurship
                                                                                    ii.      BOP / UN 3rd Millennium Targets – Jeffrey Sachs
f.        Source of new Profits
g.      Markets – Blue Ocean

3.      Creativity
a.      Brainstorming
b.      Lateral Thinking
c.      Word Algorithms

4.      Opportunities
a.      Seeking
                                                                                      i.      Macro – PESTEL
                                                                                    ii.      Micro
1.      Customers
2.      Competition
3.      Location
                                                                                  iii.      What pisses you off
b.      Screening
                                                                                      i.      3 K
                                                                                    ii.      12 R
c.      Seizing
                                                                                      i.      Three feasibilities
                                                                                    ii.      Business Concept
                                                                                  iii.      Business Offering
                                                                                  iv.      VMOKRAPI
                                                                                    v.      SPATRES
D.    Application  - Writing a Winning Business Plan

1.      Business Concept
a.      Differentiation
b.      Business Model
c.      Know what you want
                                                                                      i.      Business Offering
                                                                                    ii.      VMOKRAPI
d.      Passing Four Tests;
                                                                                      i.      Break-Even
                                                                                    ii.      USP MVP Test
                                                                                  iii.      Cash Flow Test
                                                                                  iv.      Execution Test

2.      Business Organization
     i. Financial Backers
     ii. Technology Owners
     iii. Board of Directors and Top Management
     iv. Executives
3.      PTM
a.      Slicing the Market
b.      Customer NEEDS and WANTS
c.      Value Creation (Shared Value)

4.      Estimate of Market Size
a.      Opportunity-Seeking
                                                                                      i.      MACRO – Industry, Market
                                                                                    ii.      Micro – Location, Competition
b.      Opportunity Screening – 3 K / 12 R
c.      Economies of Scale as antidote to risk

5.      Product Offering, Testing, Justification / Positioning

a.      Design
b.      Vs. Competition
c.      FGD / UAI

6.      SPATRES / EPS – to defeat competition, to differentiate
a.      Strategy
b.      Meeting Outcomes / Results
         Customer
         Market
         Financial
         Jobs
E.     Other Related Topics

1.      Larry Farrel – Corporate Entrepreneurship

2.      Handling Adversities
a.      Fraud / Thefts
b.      Labor / Legal Problems
c.      Marketing / Competition
d.      Dying Market
e.      Taxation / BIR, Government Regulations

3.      Social Entrepreneurship
a.      BOP Marketing
b.      Social Business
Grameen Bank / other business
Aravind Bank
R2R
Human Nature
c.      Corporate Shared Value vs. CSR

4.      Techno Entrepreneurship
a.      E-myth
b.      Agri
         Pioneer seeds
         Work at CLSU / Phil Rice
         Henry Lim

CASE ANALYSES:
1.      Jose lontoc
2.      Pranav
3.      MICO
4.      Victoria Court
5.      Red Crab
6.      Entrepreneurial Families of Asia
7.      MC II



CRITERIA FOR BUSINESS PLAN (30%)

20 pts for the business plan proper;  l0 pts for on time submission of required inputs.
Topics / Business – It is a good idea that once the student enrolls at this subject, he/she immediately "enrolls the business" he/she has in mind. Eight (8) weeks is too short to write a decent business plan!
Size – preferably micro to small only
ASSETS ≤ 2 Million
EQUITY ≤ 500 T
If the student will start a new business, he and his/her group must show proofs they can raise the amount.

Ownership
Can be owned by the student
May be owned by somebody else, but w/o Business Plan yet or is eligible to be made better by a Business Plan.

New / Start Up or Existing?

Either may be done. But given the time constraint, the student must select an existing business enterprise. In case it is existing, the student can't just describe its present operation – he MUST discuss both its present operation AND proposal in each of the functions that must be made NEW / ENTREPRENEURIAL.

MICROMARKET

It is good to have MACRO items included (PESTE – Political, Economic, Social, Technological, Environmental) that are relevant to the enterprise, but the student must be heavy on the MICRO MARKET – Customer segment wants & needs, competitor, and location.

Focus on how to make this small business find its place in the sun – to succeed. Not "hopefully" but SURELY!

The business plan should have a Financial portion – start up cost, Break Even Analysis, cash flow, Profit & Loss and Balance Sheet. 3 years projection is the minimum. If you miss number 5, the paper gets an F! If you submit a late paper its INC for a period of first 30 days, and an F thereafter for entire course (not just for BP).


N.B.  You cannot submit a strama paper for the requirement. Neither can you submit a departmental plan, a project or operational plan, nor a plan for medium to large business.

You may use either the strategic or the effectuation business plan model.  You may search this in this blog  Templates for Business Plan


ACADEMIC INTEGRITY POLICY:

1.      Don't be late. Being early is an earmark of an entrepreneur. If you are late for class by more than 30 minutes, YOU WILL TREAT THE ENTIRE CLASS; more than 1 hour late is considered an absence. The maximum number of absences is two (2).

2.      Late papers get an F! Nota bene!

3.      Have your cellphones on silent mode while in class. If it rings or sounds for text, YOU WILL TREAT THE ENTIRE CLASS.

4.      Groups of not more than 5 members each will be formed to co-manage the class: conduct opening and closing prayers, and conduct the class in an interesting way, do graded group work and case analysis.

5.      Business Plan should be in hard copy form. (8.5" x 11" / Letter Paper, 1-inch margins, Arial 11, Double-spaced) (Please don't ask – "Can I e-mail?").

6.      Students with perfect attendance and best group performance will get awards at the end of the term.

7.      There will be a class secretary who will be appointed at the start of the term. He/She will check attendance; remind group assignments, activities, handle simple administrative tasks of scheduling, etc. Her / his decision will be final.

8.      All ideas that are not the student's should be acknowledged via footnotes and bibliography.

9.      Cut-and-paste papers are not to be tolerated. There are available software that can detect such. The Professor appreciates original work and may entirely disregard work that seems to be lifted from the Internet.

10. Plagiarism and copying original work, not properly annotated are not to be tolerated. The student, when caught, shall get an F.

11. The AGSB Faculty is enjoined not to give INC grade anymore. If the student can't make up for a work and submit a major paper like a business plan 4 weeks after end of semester, the professor is enjoined to give an F instead of INC for the subject! (September 5, 2009 memo from the REGISTRAR).

12. The subject matter that must be reflected on the student's Business Plan must be those discussed in the class. Irrelevant materials will be disregarded.
13. The required format for the Business Plan is contained in the syllabus/case book.  Please comply.

14. The grading policies contained in the syllabus will be the one followed in grading the student.  Please read them carefully.


15. Those papers, especially the NU12 that do not conform to the notes and assignments will be returned without grade and the students will be given one (1) week to re-submit the correct one.


OTHER NOTES:

1.      Student has 45 days after last day of class to  submit Business Plan. The Prof. will be available for consultation during the period.
2.      Relevant lectures / references are at blogs of Prof. www.profjorgeentrep_jorgeus.blogspot.com
3.      NU 12 shall be blog sent to www.jorge.saguinsin.jorges@blogger.com
4.      It is the responsibility of the student to acquire the syllabus and/or visit the blog site of the professor; to purchase the textbook and the required case book. No surprises please.


NOTES ON THE ASSIGNMENT

1.        Factors paper (Group reports, embed code of SR) shal be blog sent towww.profjorge.entrep_jorgeus@blogger.com.
2.      All NU 12 shall be blog sent to www.jorge.saguinsin.jorgeus@blogger.com.  They are in draft form at the blog and will be published with a grade if accepted.




CLASS SYLLABUS FOR MBA STANDARD


#
Objectives
Topic
To Read/ Lecture
Class
Activity
Group
Individual
Assignment/ Items to be submitted
1
1. to familiarize student with  care
2. To introduce student & professor
Entrepreneu-rship
1. Write data on class card
2. walk through syllabus
3. Self Introduction
4. Professor Introduce self
1. Debate
Entrepreneurs are born/ made or lucky
1. Write on a piece of all that you know about entrepreneurship
1. Class Cards
2. Learning Agreement
3. Class Sec.
4. Groupings
2
SELF MASTERY
1. To emphasize important of self mastery in entrepreneurship
Self
Mastery
Self
Mastery
1. Presentation of 3-5 Video about inspirational song that represent you with your pictures/ achievement
1. (The Video Presentation).
1. 2-3 Pages Factors paper graded. (2.5 pts)
2. 3-5 minutes Video presentation about inspirational song and your self
3. N.U 12 (graded)
3
Self Mastery
1. Have 2-3 minute talk on “I am the best. “Show a symbol –an item/ pictures that represent you.
1. Illegal Activity (5pts.)
1. Illegal activity 5 pts(graded)
2. N.U 12 (Graded)
3. Topic of business plan (Graded)
4
Opportunity
1. Effective Entrepreneurship
Being in the drivers seat or life is like a box of chocolate
Creative activity product design in class (5 pts)
1.Product drawing
2. NU 12
3. Outline of BP
5
1. Introduction to Entrepreneurship
Prototyping a product in class
Special Reports
1. Product Prototype
2. NU 12
3. Business Concept
6

1. To emphasize importance of creativity in entrepreneurship
Creativity

1. Tin selling on creativity
2. Slide share on Creativity
3. Slide Share of Product Resources
PPQ (Graded)
5 pts
SR
1.
2.
1. NU 12 Business Model
2. Business Models for both for BP




#
Objectives
Topic
To Read/ Lecture
Class
Activity
Group
Individual
Assignment/ Items to be submitted
7
1. Business Model Canvass by Osterwalder
MICROMARKET
Analysis (Graded 5 pts)
SR
1.
2.
3.
1. NU 12
2, Resources available (for effectuation)
3.Objectives for Causal Entrepreneur
8
Practice on Case
Analysis
1, Case Method
1. MC 2
SR
1.
2.
4.
5.
Case Analysis Jose Lontoc
1. NU 2
2. Network for Effectuation BP
3. Organization for Causal BP
9
Case Analysis
Finance
Finance Power point
1.
2.
SR
1.
2.
3.
4.
5.
Case Analysis 1.Abes Meat
2.PRANAV
1.NU 2
2.BP Business plan - The product for both PTM, graded
10
New Marketing
New Marketing
SR
1.
2.
3.
Case Analysis Entrep Families of Asia
1. NU 12
2. BP SalesForecast
(Graded)
11
To review FS Projection
FS
Excel FS Project
Discuss of Finance / Ratios
SR
1.
2.
3.
4.
1.NU 12 
2.BP Financial
12
To review how process improve value
Business process improvement
Business Process
Bonus – How to Improve Business Process
SR
1.
2.
3.
4.
1.NU 
2.12
BP Financial Projections
13
Business Model Innovation
1. Blue Ocean Strategy
2. ERRC
3. Strategy
SR.
1.
2.
3.
4.
NU 12
BP Exit Strategy
14
To Know first hand entrepreneurs up close and personal
Entrepreneurs in Action
Entrepreneurs
Introduction of Speakers (The groups must mind the parking tokens and certificate of the guest)
BP Draft





      A.   INDIVIDUAL      

Component

Individual  

Weight

Comments
Attendance
Individual
2.5
1 hour late = 1 absence
1 absence = -2 pts.
Max of 3 absences

Factors Paper

Individual

2.5
Completeness
50%
30
Analysis
20%
Relevance
30%
Not Less than 3 pages
(Upload to Blog)
Special Report
Individual
10
Completeness
50%
10
Relevance to Entrepreneurship
20%
Presentation
20%
Not more than 20 minutes;
(Upload presentation to Slide share, furnish embed code)

NU 6

Individual

10
Uniqueness
70%

5
Practicality
30%
1 page of new ideas submitted weekly
Business Plan
Individual

25 pts
 5 pts
Completeness
70%
For the Periodic Submission of BP Inputs

10
Incorporation of
In Business Plan
Various Learning
(30%)
Not less than 40 pages
NB: If there is a product sample + 0.5
Case Analysis
Individual
10
Critical Thinking
70%
Relevance of
Hypothesis / 
recited facts   to
Objectives (30%)
Orals
65

B.   GROUP
Individual/
Content
Polish
DATA/ FACTS/
Component
Group
Weight
Relevance
Analysis
Craftsmanship
Creativity
Presentation
Comments
Micro market Analysis
Group
5
20
30
10
20
20
Soft copy only
(Upload to blog)
PDQ / EDS
Group
5
20
30
10
20
20
Hard copy only
New Illegal Activity

Product prottotype
Group
5

5
10
30
40
20
≤ 10 minutes
Video or acted out
Entrepreneur Visit / Talk
Group
10
AUTOMATIC 4.0 IF ENTREPRENEUR VISITS THE CLASS
Product design
    Group
      5
     5
Group

      5 pts





35




















9-POINT SCALE FOR SCORING STUDENT PERFORMANCE
        (Marzano, 2004)

Score
Description
4.0
In addition to Score 3.0 performance, in-depth inferences and applications that go beyond what was taught.
3.5
In addition to Score 3.0 performance, partial success at inferences and applications that go beyond what was taught.
3.0
No major errors / omissions regarding any of the information and/or processes (simple or complex) that were explicitly taught.
2.5
No major errors / omissions regarding the simpler details and processes, and partial knowledge of the more complex ideas and processes.
2.0
No major errors / omissions regarding the simpler details and processes, but major errors / omissions regarding the more complex ideas and processes.
1.5
Partial understanding of the simpler details and processes but major errors / omissions regarding the more complex ideas and processes.
1.0
With help, a partial understanding of some of the simpler details and processes and some of the more complex ideas and processes.
0.5
With help, a partial understanding of some of the simpler details and processes, but not the more complex ideas and processes.
0.0
Even with help, NO understanding or skill demonstrated.






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