This is an important feed: on business blogging, determining your PTM, MVP (or USP of the business and crushing that of the competition) and how you make money.
Find out more by clicking the links.
---------- Forwarded message ----------
From:
John Jantsch <newsletter@ducttapemarketing.com>
Date: Wed, Mar 28, 2012 at 9:04 PM
Subject: [Duct Tape] How to Discover Your Perfect Target Customer in 5 Steps
eBook
Free eBook: An Introduction to Business Blogging
Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.: Grab your copy here
Tools, links and services we found this week
Clarify-It - Very nice little innovation that allows you to capture, sequence and annotate screenshots to create documents that are a great alternative to screen recordings.
Boun.cr - Interesting startup that offers email shortening, kind of like bit.ly for email, but also allows you to share your short address publicly without the worry of spam.
PDFtoHTML - This converter allows you to convert any PDF document into an HTML page.
This issue of the Duct Tape Newsletter is sponsored by the Commit 2 Act Series. 5 Ways to Find Great Content Ideas with Ann Handley is April 17th at Noon Central. Ann Handley is chief content officer of MarketingProfs and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. More info here
Featured Story
How to Discover Your Perfect Target Customer in 5 Steps
By John Jantsch
One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer group.
Read the Rest at Duct Tape Marketing
Marketing Links
Posts from my personal blog reader
7 Competition Crushing Value Propositions One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it's doing what you're doing.: from Duct Tape Marketing
A Fool-Proof Formula for Easily Creating Compelling Content There's a secret to writing a lot of compelling content.: from CopyBlogger
Congrats to Kathryn Primm. DVM of Apple Brook Animal Hospital who won 3 hours of consulting with Kelly Wepler a Duct Tape Marketing Master Consultant. Kathryn answers Chris Brogan's call to go out there and start creating video as part of the Commit2Act series. Join us next time for your chance to win. More info here
Social Media Buzz
Listening to the conversation online
How Brands Can Stand Out in the Crowd on Google+ My post for this week on GigCoin is about Google+ and what businesses can do to stand out in the crowd.: from Debbie Hemley
Small Business
Trends in Small Business
How You Make Money Your business doesn't really care how you make money. Your email and Twitter and Facebook and some of your employees don't care either.: from Duct Tape Marketing
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--
Jorge U. Saguinsin
blogs: profjorgeentrep
nuideas
cheapcures
Slide Presentations at Slideshare -
http://www.slideshare.net/profjorge_entrep/
SPREADING THE ENTREPRENEURIAL REVOLUTION
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