Ateneo Professor on Entrepreneurship
Rizal | Philippines | April 14 2013
I have observed two products that are targeting the masses: the P5 kape and the Piso Net (Surfing the net is by pesos). Both are vending machines based. But they target the "barya" crowd just like the load. Many products like detergents, sachet toothpaste, and even fabric conditioner.
Who says that the poor cant buy/cant afford high end products. ?
CDE market have high aspirations due to mass marketing ads bombardment. Thanks to the TV and internet.
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