Ateneo Professor on Entrepreneurship
Repost from Bloomberg Business Week by Duane Stanford and
Noah Buhayar April 25, 2013
Berkshire Hathaway chairman Warren Buffett made a surprise appearance at the Coke stockholders meeting where he made an onstage appearance with Coke CEO and Chairman Mukhtar Kent. He advised Kent that to stay ahead of competition, the study of what made companies falter should be made.
(I would like to add that success is the enemy of success)
Berkshire owns 400 million shares in Coke valued at over $17 billion.
Does Coke still owns the franchise for softdrink?
Will Coke be affected by current trend vs aspartame and HFCS contained in softdrinks?
Has the market for softdrinks changed; how has healthy living affected Coke's business?
Is Coke adjusting?
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