Healthy options as new businesses

Ateneo Professor on Entrepreneurship

Rizal Philippines   | April 30, 2013

In the consultation with Sentrep students for BP, two students proposed healthy options:   one was going to import and resell virgin olive and organic olive oil;  the other one would put up healthy restaurant. When I asked the student on healthy restaurant and asked him on:  water, cookwares and other details of healthy living, he said he had nosebleed.

One thing came out though, that both would need an organic farm as a partner.

It happened that we had a classmate (also now a senior) who has an organic farm in Jalajala Rizal

                                   Organic squash

                                         A dragon fruit farm

The problem of the lady owner are:    lack of sufficient water supply, very intensive (and therefore expensive operations)

The water supply can be solved by having solar power;   the expense level can be solved by having market/buyers connected her.  She needs to pound more on the MVP of her farm:  that it is healthy option and therefore is more expensive than those farms that use pesticides and fertilizers