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Here are the top 10 things you MUST know this week:
1. If You Want To Have Better Search Rankings, You Better Improve Your Site's Bounce Rate ASAP
Most if not all of you have horror stories about how your business or another business has been affected by Google's constant algorithmic changes. We hate to be the bearer of bad news, but recently Google has added a lot more weight and credibility to a site's bounce rate, or the percentage of visits that go only one page before exiting a site. In the article above, Digital Marketer contributor Travis Harper talks more about bounce rates and mentions some things you can do to improve your site's bounce rate.
2. Google Chrome Experiment Turns Your Favorite Website Into Smartphone-Controlled 3D Maze
Would you believe it if we told you that Google has created yet another innovation? This particular innovation involves turning webpages into smartphone-controlled 3D mazes. What is the name of this innovation, you ask? The name of it is the World Wide Maze. In order to play the game, you simply install Google Chrome on both your computer and your smartphone. Once your phone and computer are paired together, all you need to do is enter a special URL, select your website gameboard of choice, and start playing. This goes to show yet again that you may not like Google, but you have to respect the incredible innovations their coming up with.
3. Businesses, Particularly Startups, Need To Adapt To Customer Buying Dynamics
Most of you probably think that if you adapt to new technologies, like smartphones and Internet commerce, you will attract an array of new customers. What you may not also be thinking about, however, is that consumer-buying habits are always changing, too. The continuous growth of social media sites like Facebook, Twitter, and Pinterest proves that buying dynamics are much more than adapting to new technologies. It is about the "user experience." So what can you do to adapt? In the article above, Huffington Post contributor Marty Zwilling shares with you some things that can help you understand the thought process of today's consumers so that you can make more money at your business.
4. 3 Common Mistakes You Should Avoid When Branding
If you have ever started a business, or been involved in the creation of one, you know how important it is to brand. It is a name, logo, slogan, and/or design scheme that is associated with your products and services and if done improperly, could fail before it is ever given a chance. So the question is "What do I do in order to avoid common brand mistakes?" The answer is in the article above from Entrepreneur contributing writer Alanna Francis. In the article, she talks about the common pitfalls many brands succumb to and what you can do to avoid those mistakes.
5. Author And Marketing Guru Seth Godin Shares Three Essential Skills Every Great Entrepreneur Needs
If you're an entrepreneur, you don't have much of a life. You spend countless hours on your business and whatever you can do to make it grow. You are always looking for new business opportunities, making phone calls, replying to emails, and so on. You know you're a hard worker, but you need other skills as well to help you succeed. In the article above, Author and Marketing Guru Seth Godin mentions three other skills every great entrepreneur needs to have.
6. 4 Tips On How You Can Hire Great People For Your Business
Is it getting to be that time where you need to hire more employees so you can generate more profits and grow as a business? In the article above, Inc. contributing writer Les McKeown gives you a 4-step-process you can use to hire great people each and every time you need to.
7. 10 Extraordinary Things You Should Say To People Everyday
Do you want to make a big difference in the life of your friends, family, colleagues, employees, and anyone else you care about? In the article above, Inc. contributing writer Jeff Haden gives you 10 things you should say to people every single day that will not only make a huge difference in their life, but yours as well.
8. Case Study: What Does A Real 4-Hour Workweek Look Like…With A Family?
Most if not all of you probably spend too much time working on stuff for your business and not enough time with family and friends. This typically happens because of an obsession to make a lot of money as quickly as possible. What if I told you there is a way to make a lot of money without having to work a lot of hours each week? In the article above, Brandon Pearce shares with you his weekly schedule and how much time he spent on each task. It is really amazing to see how someone with three kids is able to work very little in a week and still generate upwards of over $25,000 in a month.
9. McDonald's Adds New Sandwich That They Hope Will Take On Subway
A little over a couple of weeks ago, McDonald's officially added a new sandwich called the "Chicken McWrap." Ad Age reports that this sandwich is an effort by McDonald's to take on Subway. Only time will tell whether the sandwich will be a success or not, but you've got to respect McDonald's for trying what seems to be an effort to take on a rival competitor.
10. Jennifer Adams Goes From Helping Her Mom Make Furniture For Their Small Oregon Home To Owning A $12 Million Design Empire
As she was growing up in a small Oregon home with her mother, Jennifer Adams knew all too well what it was like to be poor. Alongside her mom, they used two-by-fours, foam pads and inexpensive fabric -- this chocolate brown velvety stuff -- and used hammers, nails and staples to put a sofa together. They also put together a coffee table and shelves using boards and cinder blocks. Despite all of the hardships, Adams was able to pay her way through design school. She then got her first project at the age of 23, charging $300 to design an entire house. After Adams started raking in the referrals, she was charging $1 million per project by the time she hit 31. That's pretty incredible for someone who was helping their mom build furniture for their home only a few years before. Today, Adams owns her own award-winning interior design firm. Called the Jennifer Adams Home, her empire was to have a 2012 projected revenue of $12 million. The question you may be asking yourself is "What's the point of all this?" The point is that great things can come out of hard times and if you continue to strive for a better life, you will eventually get it.
(This issue was written by staff reporter Steven Ward, with input from Denise Gosnell and Jynell Berkshire.)
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