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Ignoring social media is ignoring your customers
Listening to customer feedback via social media can help you improve your business -- and ignoring it can drive customers away, Sprout Social CEO Justyn Howard says. Don't think of social media in terms of a return on investment, he says. "Social media is just a different form of communication that many customers have adopted as their primary means of communication," Howard says. "So when you don't listen and don't respond you lose those customers." Inc. online (free registration)/Owners' Manual blog (4/5)
![]() | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
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Are your employees afraid to present new ideas?
Your employees might be reluctant to come to you with new ideas because their suggestions have been rejected in the past or because they are wary of embarrassing themselves, writes Bruce Clarke, president and CEO of CAI Inc. But it's important to look for ways to overcome these sorts of obstacles to innovation. "Employers that reduce natural barriers to idea generation are three steps ahead in the battle to differentiate, succeed and profit," he writes. The News & Observer (Raleigh, N.C.) (4/7)
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Tips for establishing good credit for your business
Your company's financing and future growth could depend on its credit score. Improve your business' credit score by using a business credit card, taking out loans in your business' name, making sure your vendors report timely payments to credit reporting agencies and keeping inactive accounts open. B2C Marketing Insider (4/5)
Should your business offer trade credit?
There are several potential advantages to offering trade credit, writes Meredith Wood, director of community relations at Funding Gates. The payment flexibility could help your company boost sales, and it shows appreciation for your customers and helps you stand out from the competition. "[I]f a customer has to choose between a business who offers flexible payment terms and a business who doesn't, given the service and price is comparable, they will always choose the one extending credit," she writes. SCORE Small Business Success Blog (4/5)
Why small businesses should consider factoring
Factoring is an alternative finance option that cash-strapped small businesses could consider, writes Sol Roter, founder and director of Liquid Capital. Advantages include a quick approval process, which is based on the quality of receivables, not a credit score or other criteria typically considered by a bank. BusinessNewsDaily.com (4/5)
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Why the best leaders know when to let others take charge
The best leaders understand that they don't always need to take control of the decision-making process, writes Les McKeown, CEO of Predictable Success. These leaders are able "to sit with their team without needing to be in charge, using their subject matter knowledge just the same way as anyone else around the table would," McKeown writes. When developing this skill, it's best to start with a relatively small issue that isn't critical to a firm's survival, he writes. Inc. online (free registration)/The Synergist blog (4/3)
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Popping the question just got easier -- and more expensive
Sarah Pease is the "Proposal Planner" -- a consultant and fixer who specializes in helping people concoct and execute perfect marriage proposals. For a fee starting at $500, Pease provides logistical support so the lovestruck can figure out creative and memorable ways to pop the question. Past proposals have required Pease to round up marching bands; build fake, flower-studded trees in the target's apartment; or even create a reality show as part of one especially elaborate proposal. Fast Company online (4/3)
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Managers fortunate enough to be trusted with an idea must ensure the exchange encourages future ideas, even if today's idea is not used."
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