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Friday, March 30, 2012

Fwd: Why every business owner needs a bit of tech savvy



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Tue, Mar 27, 2012 at 10:59 PM
Subject: Why every business owner needs a bit of tech savvy
To: profjorge.entrep@gmail.com


SmartBrief on Small Business
March 27, 2012
http://r.smartbrief.com/resp/dAeeCexkBiCcxjzVCidmiwCicNQaPW


               TODAY'S HEADLINES

PROBLEM. SOLVED.
* How to stand out in a sea of competitors
MARKETING
* B2B marketers need to use video too
* Mistakes that will submarine your content-marketing efforts
MANAGEMENT
* How your worst workers can help boost business
* How to spot talented managers within your own ranks
MONEY
* Determining the real cost of doing business
* Senate Democrats create a plan for small-business tax relief
TIPS & TOOLS
* Why every business owner needs a bit of tech savvy
* Top tools for easing the administrative pain of meeting
* Mobile chargers to keep your smartphone going strong when you're on the run
FEATURED CONTENT
* 4 Tax Possibilities for Your LLC
* Is Healthcare Reform Constitutional?
* Should You Join Google+?
* Just Say No: 5 Ways to Turn More Down to Get More Done
* 3 Websites That Will Inspire You to Innovate
JUST FOR FUN
* Japanese "ghost ship" spotted off the coast of Canada

Follow the link below to read quick summaries of these stories and others.
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--
Jorge U. Saguinsin
blogs:   profjorgeentrep
              nuideas
              cheapcures
Slide Presentations at Slideshare -http://www.slideshare.net/profjorge_entrep/

SPREADING THE ENTREPRENEURIAL REVOLUTION



Fwd: 5 reasons to pick up the phone from Small Business Smartbrief

This is the latest feed from Smartbrief for small business.  These are tips for small businesses wanting to be big.

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Wed, Mar 21, 2012 at 11:11 PM
Subject: 5 reasons to pick up the phone



SmartBrief on Small Business
March 21, 2012
http://r.smartbrief.com/resp/dzspCexkBiCcvyuUCidmiwCicNsDLf


               TODAY'S HEADLINES

PROBLEM. SOLVED.
* What small businesses can learn from large companies
MARKETING
* Customers are clamoring for digital coupons
* Why your marketing efforts have flopped
MANAGEMENT
* 3 keys to making sure your employees aren't on their way out
* You need to reward your creative thinkers
MONEY
* Why now is a good time to pass on the family business
TIPS & TOOLS
* 5 reasons to pick up the phone
* Where to find photos for your website, marketing materials
* Groupon introduces free scheduling tool
FEATURED CONTENT
* 5 Spring Projects to Boost Your Bottom Line
* 6 Negotiation Mistakes That Can Cost You
* Using Scoutmob to Reach Plugged-In Consumers
* A Chance at 20 Percent Off Your Taxes
* How Self-Auditing Your Sales Process Can Save Your Business
JUST FOR FUN
* Record-setting bridal train stretches more than a mile

Follow the link below to read quick summaries of these stories and others.
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This SmartBrief on Small Business was created for profjorge.entrep@gmail.com.


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--
Jorge U. Saguinsin
blogs:   profjorgeentrep
              nuideas
              cheapcures
Slide Presentations at Slideshare -http://www.slideshare.net/profjorge_entrep/

SPREADING THE ENTREPRENEURIAL REVOLUTION



Fwd: SelfGrowth.com Money and Business Newsletter: 9 Ways to Handle an Angry Client by Tom Hopkins

My mentor trainer on marketing when we started our small business was Tom Hopkins that 25 years ago.  I did not know he is still around and kicking asses. From him I learned the importance of prospects.  At that time it was still STP -  Some Twenty Prospects.  From John Calaub, it is SHP -  Some Hundred Prospects.

And now he gives advice on handling angry customers.  Customers are the main raison de etre for business;  no customers, no business;  If you care about your business, and in the age of social media, you can have a stadiumful of angry customers very easily just by offending one.

To deal with a customer, you do not run away from him when he is angry;  you run to him.

---------- Forwarded message ----------
From: Money and Business Newsletter <business@selfgrowth.com>
Date: Thu, Mar 29, 2012 at 1:00 AM
Subject: SelfGrowth.com Money and Business Newsletter: 9 Ways to Handle an Angry Client by Tom Hopkins



 
Money and Business Newsletter
Grow your business, improve your finances
3/28/12 issue:   9 Ways to Handle an Angry Client
Money and Business Newsletter for Jorge
Publisher: David Riklan - http://www.SelfGrowth.com


---------------------------------------------------
** Money and Business Tip of the Week **
---------------------------------------------------
Is the person that people see at work a good and accurate representation of who you really are? Would people be shocked to know what you're really like when you're not at work? Do you feel enthused when you answer the question: What do you do? For people who love their jobs, their work is an extension of who they are and what they stand for. If you're in the wrong job however, it may say nothing about you as a person and merely be a means to paying the bills. Begin to work towards a job that is the perfect fit to your personality.



--------------------------------------------------
** Article: How to Handle an Angry Client - By Tom Hopkins **
---------------------------------------------------

Too many people, when faced with clients who range from dissatisfied to downright angry, choose the loser's path by postponing handling the situation. Worse yet, they handle it inappropriately. Postponement doesn't make the problem go away. It results in one of two things happening. Either the angry client decides the problem isn't worth the aggravation and cools down. Or, the client gets so angry that the next time you hear from him or her is through some sort of official (and possibly legal) letter. Worse yet, you'll see your company named on the local news channel in one of those consumer protection segments.
If you're the business owner, you may think it's ok to lose one client who's unhappy, but it's not. You see when we have a good experience with a company, we tend to tell 3 other people about it. Positive word-of-mouth is great for business. However, someone who is displeased with a situation tells, on average, 11 people about it. Can you see how your business could be hurt by that? And, there's an even bigger risk, if you are a small businessperson or sole proprietor. You may learn more about your client's anger through legal channels.
Naturally, no one wants to walk into a lion's den and face the angry client. However, you must consider the value of this client to you, your reputation, and the company. In most cases, I would guess that it will be worth your while to face that angry customer and get the situation resolved as quickly as possible.
I'd like to give you nine steps I've developed for facing and dispelling another person's anger. They work well in most situations mainly because you're giving the client the attention their dissatisfaction deserves.
1. Acknowledge the other person's anger quickly.
Nothing adds more fuel to a fire than having his or her anger ignored or belittled. The faster you verbally recognize their anger, the better.
2. Make it plain that you're concerned.
Tell them you realize just how angry they are. Let them know that you are taking the situation seriously. Make notes of every possible detail they give you.
3. Don't hurry them.
Be patient. Let them get it all out. Never try to interrupt or shut them up. In many cases, the best move is to simply listen. They'll wind themselves down eventually. In some cases, they'll realize they blew the situation out of proportion and feel foolish for it. They are then likely to accept nearly any solution you offer.
4. Keep calm.
Most angry people say things they don't really mean. Learn to let those things pass and take them up after you've solved the present challenge -- only if you feel it's necessary to do so.
5. Ask questions.
Your aim is to discover the specific things that you can do to correct the problem. Try to get specific information about the difficulties the problem has caused, rather than a general venting of hot air.
6. Get them talking about solutions.
This is where you will learn just how reasonable this client is. By the time you get to this step, their anger should have cooled enough to discuss the challenge rationally. If it hasn't tell them you want to schedule a later meeting, even if it's in an hour, to come up with some reasonable solutions. Let them do the rest of their fuming on their time.
7. Agree on a solution.
After you know exactly what the challenge is, you're in a position to look for some kind of action that will relieve the challenge. Propose something specific. Start with whatever will bring them the best and quickest relief. Don't get into a controversy over pennies at this time.
8. Agree on a schedule.
Once you've agreed on a solution, set up a schedule for its accomplishment. Agree to a realistic time frame that you know you can handle. The biggest mistake you can make is to agree to something that cannot be done. If you do, you'd better be ready to face another bout of this person's anger when you don't come through.
9. Meet your schedule.
Give this schedule top priority. You've talked yourself into a second chance with this client, so make sure you don't blow it.
Once you've satisfied the client with regard to this situation, you will have earned another opportunity to serve their needs in the future...and the needs of those they'll tell about how well you handled it.
** To comment on this article or to read comments about this article, go here.

About the Author:
Tom Hopkins, the SelfGrowth.com Official Guide to Sales Training, carries the standard as a master sales trainer and is recognized as the world's leading authority on selling techniques and salesmanship.
Over 4,000,000 people on five continents have attended Tom's high-energy live seminars. Tom personally conducts 60 seminars each year traveling throughout the United States, Canada, Australia, New Zealand, Singapore, Malaysia, Taiwan and the Philippines.
Tom Hopkins is the author of "How to Master the Art of Selling™," which has sold over 1.4 million copies worldwide. He has also authored 13 other books on sales and selling strategies, including "Selling for Dummies™" published by John Wiley & Sons.
http://www.selfgrowth.com/guide/tomhopkins.html
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Self Improvement Online, Inc.
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732-617-1030
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Business@selfgrowth.com

Copyright (C) 2012 by Self Improvement Online, Inc.
Permission is granted to reproduce or distribute this newsletter only in its entirety and provided copyright is acknowledged.


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Jorge U. Saguinsin
Angono, Rizal
nuideashare
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HOLY GARDENS MEMORIAL
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Fwd: Take Control of Your Outsourcing Now

This a newsfeed/fwd messsage from Inc.5000. Very timely and relevant topics are in the feed:  outsourcing, experiential marketing, interns in an enterprise, and many more.  Just click the link

---------- Forwarded message ----------
From: Inc. 5000 Growth Strategies <newsletters@inc.com>
Date: Fri, Mar 23, 2012 at 2:16 AM
Subject: Take Control of Your Outsourcing Now






Mon Tues Wed Thur Fri
Start-Up Finance Leadership
& Managing
Sales & Marketing Inc. 5000 The Goods Innovation

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Hot Discussions on Inc.com Right Now






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--
Jorge U. Saguinsin
blogs:   profjorgeentrep
              nuideas
              cheapcures
Slide Presentations at Slideshare -http://www.slideshare.net/profjorge_entrep/

SPREADING THE ENTREPRENEURIAL REVOLUTION



Fwd: [Duct Tape] How to Discover Your Perfect Target Customer in 5 Steps

This is an important feed:   on business blogging, determining your PTM, MVP (or USP of the business and crushing that of the competition) and how you make money.

Find out more by clicking the links.

---------- Forwarded message ----------
From: John Jantsch <newsletter@ducttapemarketing.com>
Date: Wed, Mar 28, 2012 at 9:04 PM
Subject: [Duct Tape] How to Discover Your Perfect Target Customer in 5 Steps



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March 28, 2012 - Duct Tape Marketing News

eBook
Free eBook: An Introduction to Business Blogging
Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.: Grab your copy here
Cool Tools
Tools, links and services we found this week



Clarify-It - Very nice little innovation that allows you to capture, sequence and annotate screenshots to create documents that are a great alternative to screen recordings.
Boun.cr - Interesting startup that offers email shortening, kind of like bit.ly for email, but also allows you to share your short address publicly without the worry of spam.
PDFtoHTML - This converter allows you to convert any PDF document into an HTML page.

Commit 2 ActThis issue of the Duct Tape Newsletter is sponsored by the Commit 2 Act Series. 5 Ways to Find Great Content Ideas with Ann Handley is April 17th at Noon Central. Ann Handley is chief content officer of MarketingProfs and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. More info here
Featured Story


How to Discover Your Perfect Target Customer in 5 Steps
By John Jantsch
Build A Small Business Plan
One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer group.
Read the Rest at Duct Tape Marketing


Marketing Links
Posts from my personal blog reader


7 Competition Crushing Value Propositions
One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it's doing what you're doing.: from Duct Tape Marketing
A Fool-Proof Formula for Easily Creating Compelling Content
There's a secret to writing a lot of compelling content.: from CopyBlogger

Tune in to this week's DuctTape Marketing Podcast with Charles Duhigg, a staff writer at the New York Times and author of The Power of Habit - Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Congrats to Kathryn Primm. DVM of Apple Brook Animal Hospital who won 3 hours of consulting with Kelly Wepler a Duct Tape Marketing Master Consultant. Kathryn answers Chris Brogan's call to go out there and start creating video as part of the Commit2Act series. Join us next time for your chance to win.
More info here


Social Media Buzz
Listening to the conversation online


How Brands Can Stand Out in the Crowd on Google+
My post for this week on GigCoin is about Google+ and what businesses can do to stand out in the crowd.: from Debbie Hemley

Small Business
Trends in Small Business

How You Make Money
Your business doesn't really care how you make money. Your email and Twitter and Facebook and some of your employees don't care either.: from Duct Tape Marketing

Duct Tape Marketing
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Kansas City, Missouri 64112
United States
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--
Jorge U. Saguinsin
blogs:   profjorgeentrep
              nuideas
              cheapcures
Slide Presentations at Slideshare -http://www.slideshare.net/profjorge_entrep/

SPREADING THE ENTREPRENEURIAL REVOLUTION