The Power of Branding Seminar by Prof. Soriano on June 22,2012

We learned in my recent post, from the marketing forum that brand is about:

l.  creating a powerful story - a promise of an experience

2.  tell something unique about the product or service

3.  change of behavior of the organization.

Please attend this seminar to learn more about the branding;  highly recommended.

Why am I posting this?  What is the relevance to local entrepreneurs?  Is this relevant?

----- Forwarded Message -----
Sent: Monday, June 4, 2012 2:20 PM
Subject: The Power of Branding "Winning Customers For Life" By: Prof. Enrique Soriano ...LIMITED SEATS ONLY!!!

THE POWER OF BRANDING

Winning Customers For Life

June 22, 2012, Richmonde Hotel, Ortigas Pasig City

Brands are everywhere. Every single product is fighting for attention. If your brand does not have share of emotion, your organization will suffer. This W&B workshop will help organizations transform its customers into Brand lovers.

Your brand strategy is the core to your business strategy. In a very competitive marketplace, an organization that embraces   Branding as a Business Strategy prevails.

A brand is about creating the stories that demonstrate what you do in the business and how you do it differently.  Its about your BIG IDEA!

Brands are about differentiating yourself – consistently by the way you operate. It's much more than your logo – it's all about your value proposition and your Points of Differentiation.

OBJECTIVE OF THIS WORKSHOP

a. The Ultimate First Step: Defining your Value Proposition

b. Developing your Brand Vision

c. Establishing a Brand Position that is Powerful and Compelling

d. Communicating your Promise

e. Secrets of Successful Local and Global Brands

WHY YOU SHOULD NOT MISS THIS WORKSHOP

For  one, our  W&B  facilitator  is  the  much  sought  after  speaker,  Prof.  Enrique Soriano.  Second,  this  powerful  workshop  is  fun, practical  and  has a  lot  of  take  home  values. It  is also strategic driven and details the essence of creating a powerful brand.

The highlight of this workshop is the preparation of a mini  brand   plan, establishing a Brand Position and communicating the brand promise.

By looking at what makes your business unique, you can  grow, develop a  strong brand and dominate your market!

WHO SHOULD ATTEND

This course is designed specifically  for  entrepreneurs  and  participants  responsible  for  growing the business and communicating the strengths of  the organization. Ideal Participants are:

a. Business Owners and Senior Executives

b. Heads of Marketing and Sales, Marketing Directors and Managers

c. Marketing Communications Managers

d. Strategic Planners and Managers

e. Academic Community

PROGRAM RUNDOWN

9:00am - 5:00pm 

Want to know more?

RESERVE NOW

RATES:

P4,850 - Per Participant

Inclusive of 12% VAT, Lunch, Workshop Kit

  

For Inquiries:

Please Call Desiree @ Tel: 6871287, Mobile: 09228603186

Email: inquiries@wongadvisory.com

Registration Form
The Power of Branding : Winning Customers for Life
with Prof. Eric Soriano
June 22, 2011  9:00AM - 5:00PM
Richmonde Hotel, Ortigas Pasig City
Participant Details:	[  ]Mr.        [  ]Ms.       [  ]Mrs.
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Please send to julz@wongadvisory.com

 Sincerely,