The current debacle of FB at Wall St woke me up to the reality of social media of marketing. During the past year, our efforts to marekt were on: blogging, SEO, twitter, flicker, FB, FB fan pages. But our sales have not been stellar.
The wall st insider calls FB a mere advertising agency; no real assets and no clear business model.
In the graduate school, marketing students are enamored on digital marketing. On line business. However, it does not work that way.
A Digital Shit?
I think that social media is useful in creating awareness (advertising) in the digital world and among netizens. However, there is the 70% of the market out there without computer or android cell phone.
Branding which was forgotten works. Giving a pleasant customer experience works. The old marketing still works for Philippine setting. The old media still works and persist.
As it is, I can say that we spent too much time on social media with very little or at times 0 results. Maybe 5 to 10% of marketing efforts and time should be spent on digital marketing, Nothing more.
A world of chat; compressed communication in l40 characters or less
It should not escape observation that Tweeter and FB depend and is effective for messages of 140 characters or less; SMS is kinder with 160 characters. What can you say with 90 characters? Not much. But it forces you to say much with less, and to be more persuasive and attention catcher in composing your tweet or FB message.
FB is not even an advertising agency; it is merely a link page.
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