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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Mon, Jun 25, 2012 at 10:58 PM
Subject: How to measure employee engagement

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June 25, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Business owner finds a way to succeed in the wholesale world After several years of experience in retail, April MacKinnon's wholesale venture, Anointment Natural Skin Care, wasn't doing very well. She had to scale up her business, so she increased her marketing efforts and became more active on social media. Her focus on marketing got several stores interested in selling her products and her company is now in better shape. The Globe and Mail (Toronto) (6/22)       Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†. PLUS GET 40+ PREMIUM BENEFITS: • Complimentary Airport Club Access • Annual $200 Airline Fee Credit for any Airline • 24/7 personal concierge LEARN MORE                                           †Terms and Restrictions Apply. Marketing  Keys for increasing sales Businesses might be able to increase their sales by eliminating obstacles that prevent customers from making purchases, John Jantsch writes. For example, business owners should focus on creating superior pricing models, offering attractive payment options and supplying high-quality products. Duct Tape Marketing (6/21)       How to use social media to get your current customers to spend more Social media marketing isn't just good for finding new customers; it can also be used to encourage your current customers to make additional purchases, Monika Jansen writes. You can accomplish this by offering engaging content and by providing special discounts for customers who make a certain number of purchases, she writes. "For example, you could offer a coupon to your Facebook community, providing them with a discount off their fourth purchase," she writes. NetworkSolutions.com/Grow Smart Biz (6/21)       Your business deserves easy savings Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services Start shopping now. Management  How to measure employee engagement Employee engagement, which is defined as "a person's degree of attachment to their company, role, and co-workers," can have significant implications for the performance of your company, Alexandra Levit writes. Engagement can be measured in a number of ways such as by using a set of questions created by Gallup. Lifehack.org (6/21)       Strong company culture can help you to hire the best employees You have to create a strong company culture to attract top talent to work for your company, according to Andrew Winston, who formerly worked for the Boston Consulting Group. "The younger generation wants something more," said Paul Spiegelman of the Beryl Companies. "They're realizing that their work should be something more than just a paycheck." Inc. online (6/22)       Hot off the Presses! Q2 2012 ERP Comparison Guide Get off to a successful start in the new quarter by shortening the time needed to purchase ERP software. Begin accurately controlling costs, inventory, and revenue forecasts. Learn how in this free download from Ziff Davis. Money  Special programs can help companies cut their A/C costs Some electric companies offer special deals for businesses that agree to help them reduce demand for electricity on the most sweltering days. For example, Xcel Energy gives its customers a discount for participating in a program that allows the company to shut off A/C compressors in intervals. You can call your power provider to find out whether it has any such programs. Small Business Trends (6/21)       What you should know about business grants There are a number of ways to access grant money that can help you to build your business. For example, you might be able to get grant money if you work with a nonprofit or charitable organization. You might also be able to get money to make your business more environmentally friendly. It's important to remember many grant programs require that you invest some of your own money as well. Bangor Daily News (Maine) (free registration) (6/21)       Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. Tips & Tools  Free alternatives for pricey business software Business software can cost hundreds of dollars, but in many cases, there are free alternatives. For example, by using freeware products such as LibreOffice, Google Calendar and Thunderbird, you gain access to many of the same features offered by Microsoft Office 2010. There are also free alternatives to other common business software packages such as Adobe Dreamweaver and Adobe Photoshop CS6. PCWorld Business Center (6/21)       How secure is your blog? Bloggers need to ensure they have adequate security in place to protect their websites, Allison Midori Reilly writes. Among the tools available for increasing the security of your blog are Vault Press, which is for WordPress users, as well as SiteLock, WebsiteDefender and Verisign. SmallBizTechnology.com (6/22)       RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. Featured Content  At Least One Way the iPad is Economical Courtney Rubin 7 Business Lessons From Lady Gaga and Madonna Rieva Lesonsky Guy Kawasaki's 5 Innovation Tips Guy Kawasaki 5 Lessons From Jury Duty Adam Rich Need a Creativity Boost? These 3 Books Can Help ANITA CAMPBELL Most Popular Headlines from Last Week 9 Slimy Sales Tricks That Work Mike Michalowicz 4 Secrets of Successful Introverts Les McKeown 8 Easy, Low-Cost Businesses Any College Student Can Start Samantha Cortez Results based on number of times each story was clicked by readers. Just for Fun  Glovelike shoes could become the next hot fashion item "Five Fingers" shoes, which provide individual compartments for each toe, are catching on with Hollywood actors and actresses. The shoes, which were introduced by a company called Vibram, could become this year's must-have item, but some people say the shoes are ugly. The Telegraph (London) (6/24)       Editor's Note  Follow @SBStartup live from The New York Times Small Business Summit today SmartBrief's small-business and entrepreneurship editor Brooke Howell will be tweeting live today from The New York Times Small Business Summit. Follow her at @SBStartup to join in on the conversation and get all of the exciting buzz and advice entrepreneurs and business owners are sharing at the summit.       SmartBrief launches SmartBlog on Education SmartBrief has launched its fifth blog on the SmartBlogs network, SmartBlog on Education, bringing together expert educators to talk about the education issues that matter most. Find out more, and subscribe to SmartBrief's suite of education newsletters.       SmartQuote  The employers that let their employees pursue their personal vision will have the best chance of attracting talent." --Paul Spiegelman, founder of the Beryl Companies, in Inc.com       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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