Fwd: Take a deep breath and deal with negative online reviews like a pro

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Wed, Jun 20, 2012 at 10:55 PM
Subject: Take a deep breath and deal with negative online reviews like a pro

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June 20, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Take a deep breath and deal with negative online reviews like a pro When you receive a negative online review, it's important to consider whether the reviewer is credible and how their point of view compares to the general public opinion about your company, Monika Jansen writes. "If your overall rating is good on Yelp, Amazon or other review sites, one negative post probably won't cause much damage," she writes. You can address the problem by staying calm and reaching out to the reviewer and by issuing a public statement if necessary. NetworkSolutions.com/Grow Smart Biz (6/19)       Deliver a Personal Shopping Experience Across Multiple Channels View this webinar to learn how Moosejaw Mountaineering, an outdoor recreation apparel and gear retailer, gets into the heads of its customers, finds out what they really want, and then engages the customer on a very personal level to deliver a seamless experience across all channels. Click here to view the webinar now. Marketing  How e-commerce can boost local businesses Focusing on e-commerce has its advantages, even for local small businesses. "Even if [the business] truly doesn't want to sell online, there is still plenty of benefit to putting up an e-commerce type of website because it is a way to show in detail what your products are," according to Craig Zarmer of Intuit. It's important to choose an approach that will allow you to reach out to your customers wherever they are on the Internet, he notes. ZDNet/Small Business Matters blog (6/18)       5 pillars of testing that can save a marketing campaign Companies can fine-tune their marketing efforts by testing different approaches. "Often changing just one variable, and testing it, can have a huge effect on your results," writes Ryan Caligiuri. Among the most important things to test are price points, e-mail subject lines and traditional advertising vehicles, he writes. The Globe and Mail (Toronto) (6/15)       Your business deserves easy savings Staples has low prices on everything you need to run your business. As the champions of easy, we offer a huge selection of high-quality, low-cost products and expert services Start shopping now. Management  Polite bosses set a good example for their teams Unfortunately, some people feel the need to be rude to their co-workers and others while on the job, Joyce E.A. Russell writes. It's true that some conflict can be good for business, but managers should set a good example and have zero tolerance for uncivil behavior at work, Russell writes. "Make sure to examine the conflict management styles of employees and managers and teach the value of openly discussing issues," she writes. The Washington Post (6/17)       How to let employees speak their minds without disrupting the workplace You shouldn't let workers say whatever they want in the office, but that doesn't necessarily mean you need to ban specific topics, experts say. "It really comes down to handling situations in a one-on-one basis and talking to your employees [as situations arise]" said Polly Wright of HR Consultants. Fox Business Small Business Center (6/19)       The Plum Card® The Everything, Everywhere Trade Terms CardSM from American Express OPEN • Pay in full within ten days, get a 1.5% discount • OR pay as little as 10% and take up to 2 months to pay off the balance, interest free • No annual membership fee for the first year—a savings of $185 • A powerful cash flow management tool APPLY NOW Money  5 ways cloud technology can help cut energy costs Research suggests companies can reduce their energy costs by using cloud-based solutions. "In its simplest form, outsourcing IT workloads to a cloud provider inherently means reduced energy consumption and investment in IT equipment," said Antonio Piraino of ScienceLogic. There are a number of reasons for this; for example, cloud providers will strive to lower energy costs to make more money. SmallBizBee.com (6/18)       What small-business owners should know about SBA loans What some business owners might not realize about the Small Business Administration is that it doesn't actually lend money to companies, writes Ami Kassar of MultiFunding. "The S.B.A. is a government guarantee program; it loans no money, but issues guarantees to lessen the risk for the many banks (and a handful of nonbank lenders) who actually make the loans," he writes. Small-business owners should also understand there are many rules governing SBA loans. The New York Times (tiered subscription model)/You're The Boss blog (6/19)       Redefining commerce in the age of the customer Today's customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how your organization can build better business processes. Tips & Tools  Not all customers who stray are gone forever Although most small businesses lose about 40% of customers a year, a few strategies can help you win back customers. Some tips include following up and asking the customer for feedback about your services, as well as making a special offer such as a discount or special gift. Intuit Small Business Blog (6/18)       Using "Content Control" features to develop Microsoft Word templates Microsoft Word's Content Control features can allow you to set up templates that can simplify your workload. Content Controls can be found under the Developer tab, which you will have to enable. This article provides a guide for using the Content Control features. PCWorld Business Center (6/17)       Other News Companies offer solutions for your mobile printing needs SmallBizTechnology.com (6/19)       You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. Featured Content  Text Coupons to Customers With Qwikon Stephanie Miles Microsoft Surface: A True iPad Competitor? Courtney Rubin 9 Slimy Sales Tricks That Work Mike Michalowicz Business Advice From the Fancy Food Show Jane Applegate Why Business Loans Are Getting Cheaper Mike Periu Just for Fun  Being tone deaf can limit more than a person's musical abilities As much as 9% of the population might have amusia, which McGill University professor Daniel J. Levitin describes as "a general term that applies to a group of musical deficits," including what is often known as being tone deaf. Amusia can be a troublesome condition because it might make it hard for sufferers to pick up on sarcasm or understand languages that rely on varying tones. MSNBC/The Body Odd (6/19)       SmartQuote  Being humble and accommodating can help turn your biggest critic into one of your biggest fans." --Monika Jansen, writing at NetworkSolutions.com/Grow Smart Biz       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Tuesday, June 19, 2012 Monday, June 18, 2012 Friday, June 15, 2012 Thursday, June 14, 2012 Wednesday, June 13, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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