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Wednesday, June 6, 2012

Sentrep Session Last Night June 5, 2012

Ateneo Professor on Entrepreneurship



What stuck in my mind last night was Ed Duena's report on the D School of Stanford and Ideo.  Precisely, if the students were watching carefully, I have been trying to apply the methods in this entrep class:

l.  The ID changing exercise right at the start of the semester;

2.  The culinary arts,

3.  The group creative activities;

4.  The mind/conversation mapping

5.  The brainstorming for the  green innovation

6.  The self inspirational videos

7.  NU 12.



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 The new ID




We had plenty.  But we do not the shops and the equipment because this is an elective and there are no additional budget for the elective.  But I hope with the short time and resources we had, we were able to develop, even in a little way a band of MBA who are dedicated to creativity and innovation, the stuff that MBA's should be made of.

The new thing for the 2lst century will no longer be MBA skills but design and creativity skills.  Technology has levelled off and has been commoditized.

I am glad everybody raised the bar of case analyses last night.



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