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Friday, June 15, 2012

Fwd: The Power of Mastery




The three masteries:   of self, of opportunity and of the enterprise are the keys to success.  Be
the master that you are supposed to be.  Be the Al Pacino, Kobe Bryant, Tiger Woods, Steve Jobs
that you are in your own unique way.

                             


From: Business Thrival <deniseandjynell@businessthrival.com>
Date: Fri, Jun 15, 2012 at 5:25 PM
Subject: The Power of Mastery




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Issue # 100 - June 15, 2012
Dear Jorge,

Have you ever looked at Tiger Woods and thought, "how did he become so good as a professional golfer"? He clearly has mastered the game that you can't help but talk about him.

The same is true for a business owner. Being good at what you do can have a profound impact on your business.

When you deliver truly exceptional products or services to your customers, they naturally tell others about you. And before you know it, a lot people know about you and your business.

In today's main essay, world-renowned marketing guru Dan Kennedy discusses how you can increase the revenue in your business by mastering what you already do so well and increasing your level of service from great to exceptional.

In the Check It Out section, you will learn how to receive marketing legend Dan Kennedy's best money-making information (valued at $613) for free when you pay shipping and handling to get it mailed to you.

In the Quick Tips section, you will learn how a simple technology can help with your fitness regiment, how to alter your brain function, and how certain smells can lift your spirits.
 
We hope you enjoy this issue of the Business Thrival Newsletter.

Cheers,

Jynell Berkshire
Associate Publisher
Business Thrival, Inc.

  

The Power of Mastery
By Dan Kennedy


I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income - without spending even a penny more on advertising or marketing.

One of my featured guest speakers at a past SuperConference was Michael Vance. Michael worked side-by-side with Walt Disney for a number of years.

As I was listening to Mike, I made a mental note to start talking about a Walt Disney quote about marketing that I used to use a lot.

What Walt Disney said about Marketing is:

"Do what you do so well - and so uniquely – that people can't resist telling others about you."

In every field, there are "masters".  People just so darned good at what they do that people are compelled to tell others about them.

Mike Vance is that kind of speaker, and there are darn few in that category.  Actors like Paul Newman, Al Pacino, Robert DeNiro. The salesman I used to buy my cars from, Bill Glazner, at Sanderson Ford in Phoenix - he puts every other car guy I've ever seen to shame.

There are a couple chiropractors I know who put on such a great "report of findings" (their equivalent of the Printing Audit) that they enjoy 100% conversions and can easily sell large dollar "pre-pays."

There's a shoe-shine guy at the Atlanta Airport who still rubs wax in by hand, snaps the towel with authority, slaps the leather, makes the brush sing.  And this is important: these people are "master performers." They are not just masters at whatever technical thing they do, they are masters at presentation.
Dan Kennedy is a multi-millionaire entrepreneur, highly paid and sought after marketing and business strategist. His advice has helped countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals.

Dan's business building and marketing strategies flat-out work.

Dan has agreed to give you $613.91 of his best money making information for free if you pay the shipping and handling fee of $19.95 to have the program shipped to you.

Click here to learn more.

If you want proven examples that you can just copy and implement, you should definitely check this out right now.


So, here's a very simple, very practical question:  after customer buys from you for the first time, do they - without any prodding from you - rush to the phone, call an associate, and tell them about the amazing buying experience they just had? Are the first words out of their mouth to the next person they see about you?

If it is, here's the economic impact:  your need to invest money in acquiring new customers will diminish over time as your business converts to being 100% referral driven.

This means you can take all the money you now spend on advertising, direct mail, telemarketing, etc. and put it into your pocket instead.

This means you will have more people calling and waiting in line for you than you have time, because each client will multiply.

"Mastery" can quite easily be worth an extra $50,000.00 to $200,000.00 or even more to you each year you remain in this business. (Bank it all at even modest interest and in just five years you can retire a cash millionaire.)

To get that good, you must dedicate yourself to doing so:  I've always been impressed with the late Yul Brenner, who performed the "King and I" a record number of times on Broadway - and still rehearsed his lines, gestures and facial expressions everyday, before every performance, right up until his last one.

How many times have you written out your own, complete sales script word for word? Recorded it and listened to it on tape? Role-played it with family or mastermind group members? Practiced in front of a mirror? Ever? This month?

Get this:  I can predict your future bank balances if I know what you read, what you listen to, what educational functions you attend, who you hang out with and what you work on (practice) regularly.

Oh, and years ago, Joe Karbo wrote this wonderful ad headline:  are you too busy making a living to make a fortune? Are you?

Discover how you can sneak into the closed door meeting and eavesdrop on the free-wheeling, no holds barred discussions of arguably the most elite and extraordinary group of marketing and moneymaking "masters" ever assembled in one place, at one time.



DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider's Circle, is the largest paid subscription newsletter in its genre in the world.
1.  Examine the products or services that you currently sell, and identify any that are good, but that would need improvement to be really exceptional.

2.  Work on mastering what you do so that you can make those products or services exceptional (while also still profitable to deliver). 
Let us know your thoughts on today's issue.
Post your comments here.

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Business Thrival, Inc.
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Love knows no boundaries. In 1969 John Rendall and Ace Berg saw a Lion cub for sale in Harrods. Cramped and lonely in a small cage, the decided to bring him home.

Christian soon outgrew their home and John and Ace decided to reintroduce him to Africa. This is the story of their reunion.

Click here to watch "Christian the Lion"
  
Thanks for all the business advice. Your newsletter is awesome.

Natalee S.
Body:

A few months ago, I had a metabolic test done at my gym to determine the efficiency and effectiveness of my workout and weight management program. I learned that when exercising too hard, your metabolism uses primarily sugars which can leave you feeling hungry, tired and sore afterwards, while too low of an exercise intensity doesn't challenge your metabolism to reach optimal levels and diminishes fitness improvements and weight goals. Metabolic testing enables you to design individualized programs to help optimize your health and performance.

Mind:

The newest brain wave entrainment products are powerful tools for altering your brain function with frequency following response. Some will almost immediately relax you, while others will put your brain waves in a pattern that is most conducive to analytical thinking. Trying listening to a self-help CD when sleeping and see what results you get.

Spirit:

For a quick de-stressing trick, turn to an underrated sense -- your sense of smell. Japanese researchers have found that linalool, a substance found in lemons, has anti-inflammatory properties and may reduce the flight-or-fight stress response. Other scents like basil, juniper, and lavender have also been found to lower stress and lift your spirits.


  

 

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