The group of Anton Pantoja brought along his father Art (he is 62 vs me 61) and his wife Myra (the most beautiful lass at Tanauan at the time they got married)
He said he learned a lot from his father who was stingy; he had to wear old clothes and shoes that were several sizes bigger. He played and ate with the panaderos who ate only galunggong and mongo soup. He traded coconut in Laguna and Batangas, rice in Mindoro and meat in Manila.
He continued with the business of his father, the bakery business. He improved it though by mechanizing the formerly all manual operations.
He said that he was multi tasking: operations, payroll, cash operations. He is hands on so that there is little opportunity for "kupit" He believes in slow organic growth.
He is engaged in giving back to the society benefits that he reaped. He brings bread to Bilibid prison anytime he can and most especially on year end, when his projection exceeds demand. In return somebody buys from him large quantities of bread (ordered from where else? from Bilibid prison. The wards like his bread so much that they order Pantoja bread.
He takes care of his employees: SSS Philhealth, and even funeral services. He lends money to them and the profit he uses to send children to school.
He took on his friend, owner of Victoria Homes in Lipa to allocate a block for his employees who do not have houses.
He is now exporting bread to Japan and US (mostly for Fillipino workers/residents there) and is engaged in distribution business. Phil business he said must also generate foreign currency.
He has passed the baton to his son Anton, who celebrated his 25th birthday yesterday (talaga?)
His advice: do not over expand - bigger is not necessarily better, love what you do.
Advice to Anton: love this business because it had done so much for you and many people
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