Fwd: 3 Powerful Ways To Leverage Your Existing Content

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From: Business Thrival <deniseandjynell@businessthrival.com>
Date: Fri, Jul 27, 2012 at 5:07 PM
Subject: 3 Powerful Ways To Leverage Your Existing Content

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Issue # 111 - July 27, 2012 Dear Jorge, One of the best ways to leverage your time is to take what you have already done and either replicate it or repurpose it. We have all done it. You've heard the ole saying, "why reinvent the wheel," right? Well, the same is true when it comes to content. There are so many ways you can re-purpose your existing content to gain additional exposure for business. In today's Main Essay, you will learn three strategies on how to re-purpose your existing content and get it in front of millions of visitors through Amazon's Kindle program. In the Check It Out section, you learn more about the Kindle announcement from Jeff Bezos, Founder of Amazon, that reveals one of the biggest developments since the launch of the web. If your business is not taking advantage of this trend, you may be left behind. In the Quick Tips section, you will learn how to improve your overall fitness, how to clear your mind, and how to lift your spirits by staying cool.   We hope you enjoy this issue of the Business Thrival Newsletter. Cheers, Jynell Berkshire Associate Publisher Business Thrival, Inc.    3 Powerful Ways To Leverage Your Existing Content By Jynell Berkshire We all know that one of the keys to increasing sales for your business is to drive more potential customers to your web site. It is all about getting more eyeballs to view your products or services. A great way to do this is by leveraging the content that you have already created and reformatting it so that it can be listed on Amazon. Amazon is a powerhouse and gets millions of visitors each day that are looking to "buy products". Most of these shoppers are just "one-click" away from making a purchase. And Amazon's Kindle Store is no different. With the popularity of Amazon Kindle eReaders, more and more people are downloading books, magazines, and newspapers from Amazon's Kindle Store. If your business is content driven, then there is no better time to re-purpose your existing content to gain further exposure for your business. So, let's look at three strategies you can use to re-purpose your existing content and leverage Amazon Kindle and its publishing platforms to gain additional exposure for your business. Strategy 1:  Amazon Kindle eBooks One of the great ways to re-purpose your content is create an eBook from existing articles. The length of an eBook article can be long or short, depending upon your existing content. For example, Denise and I are currently using this strategy by re-purposing our twice-weekly newsletters and publishing each article as an eBook through Amazon's Kindle Direct Publishing. We have also added more graphics to each article to provide more value to the reader, which in turn also makes the length of the article longer. We also have used eye-catching graphics and a creative design on the cover of each eBook so that they stand out and grab the attention of a potential customer. In the coming weeks, we will be publishing numerous eBooks of our re-purposed twice-weekly newsletters. So be sure to watch for these eBooks on Amazon Kindle and let us know what you think. Since we are going to be creating the newsletters anyway, it makes sense that we spend just a few extra minutes on each newsletter to also format them for Kindle.  That allows us to gain even more exposure from the work invested in creating the newsletters. Think about all of the content that you have already created that could easily be reformatted and repurposed as a Kindle eBook. You may be surprised at how much content you have already created. Another way to get free publicity and exposure for your business using Amazon is by submitting your blog feed to Amazon Kindle. Remember the Kindle announcement from Jeff Bezos, Founder of Amazon, which we've been talking a lot about in the past few months? It's one of the biggest developments since the launch of the web! And it could radically change your bank account if you make it work for you (or leave you in the dust if you ignore this important consumer spending trend). Here's a short video from Vic Johnson that shows you how to take advantage of the window of opportunity. This won't last long (the video explains why)… Check it out right now. Strategy 2:  Amazon Kindle Blogs Amazon now gives you the ability to submit your blog so that people can find it when searching for other content or products on the site. They require you to charge readers a small fee for the blog feed, and you then get paid your share for any people who do subscribe. But even if you never get a single subscriber, there are great ways to leverage this opportunity. For example, you can get free publicity for your blog, and drive people directly to your blog even if they don't subscribe through Kindle. Let's look at an example of how to do this. For the Business Thrival newsletter that Denise and I publish 2 times per week, we submitted it as a blog to Amazon Kindle. An example is shown below. Notice how our company name is listed as BusinessThrival.com. This allows people to find us directly even if they don't buy through Amazon or whatever site they see us on. In this example, I located our blog by typing "Business Thrival", since I knew that is what the blog was called. But you can literally get your content found on any type of key word that you want people to find you under. You just put your desired key words in the blog title. If you have a blog or newsletter that you update regularly, you should definitely consider listing your blog through Amazon and/or listing several of the articles as separate Kindle books as I described in Strategy #1. A third way to leverage Amazon Kindle for your business is through magazines (and don't worry, you don't have to publish a magazine to take advantage of it). Strategy 3:  Amazon Kindle Magazines If you publish a newsletter on a regular basis like Denise and I do, you can submit your newsletter (blog) feed to Amazon as a Kindle Magazine. To publish your newsletter or magazine on Amazon Kindle, you start with creating a new Amazon Kindle Publishing account. You then have to fill in a bunch of details about your newsletter, such as how frequently it is published. You need to pick a schedule that you know you can meet, because Amazon will pull each issue on the schedule you set. You then just enter the URL of your blog feed for your newsletter, and generate a preview to make sure everything looks correct. They have interactive help and email support to help guide you through the process if you get stuck. You can get great exposure for your web site even if no one subscribes to your magazine directly on Amazon. You just want to set up your account and description in a way that it makes it easy for people to find you directly. The way we did this is by listing BusinessThrival.com as the company name. If you have lots of existing articles, or you create regular content for a blog or newsletter, you would be crazy not to list it on Amazon Kindle Publishing through one of these three methods. And like I said before, even if you don't get a lot of people buying your book or subscribing to your blog or magazine, you will get some traffic directly to your site if you set it up the way I've explained in this article. So there you have it. I hope you get started with re-purposing your content for Amazon's Kindle platform too and take advantage of the incredible exposure that it offers. To leverage Amazon Kindle and its publishing platforms to gain exposure for your business by re-purposing existing content, follow these three strategies: 1.  Create a Kindle eBook from existing articles, newsletters, or content. 2.  Submit your blog so that people can find it when searching for other content or products on Amazon. 3.  Submit your newsletter (blog) feed as a Kindle Magazine. Let us know your thoughts on today's issue. Post your comments here.   Forward this email to a friend! Business Thrival, Inc. 10412 Allisonville Road Suite 201 Fishers, IN 46038 USA Toll Free: 888-579-9922 Fax: 877-579-9933 © Copyright 2012 Business Thrival, Inc. All Rights Reserved. NOTE:  If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer:  Business Thrival, Inc. only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we may receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this email should be considered as providing legal, financial, accounting or estate planning advice. While some of the authors may be attorneys who have discussed various legal, business and other concepts herein, nothing herein can be construed to constitute specific legal advice or recommendations. No communication by our company or employees to you should be deemed as personalized legal, financial, or estate planning advice. The social media icons contained in this newsletter were obtained from IconDock.

Twitter    Facebook    Our Blog Yes, it is a challenge to succeed; you've got to become a good planner, and a good dreamer. You've got to see the future finished in advance. You've got to put in the long hours and put up with the setbacks and the disappointments. You've got to learn to enjoy the process, because challenges are part of success. Click here to watch "Failing to Succeed"    Thanks so Much! Paulette W. [Note: Paulette is referring to the special gift we mentioned in Issue #105 where Fabienne Frederickson gave away her free Client Attraction Audio CD to attract more one-on-one clients and earn their repeat business.]  Body: Exercising can be so boring sometimes. I've talked before about the fact that easiest way to stay in shape is to find exercises that are fun. With today's world of technology, there are so many interactive exercise games you can play to make exercise fun again. For example, there are virtual golf games where you can golf inside, virtual bicycling where you can bicycle through Europe or other beautiful places right from your home, and exercises that you can do interactively, such as with the Nintendo "Wii Fit Plus". Mind: Before you go to bed each night, clear your mind and then ask yourself one question that you would like to have answered. Repeat the question to yourself a few times, and then allow yourself to drift off to sleep. You will be amazed at what your sub-conscious mind can do when you pose a question to it, and then rest your mind to allow it work on answering your question. Often times, the answer will pop into your head when you wake up. For more complex questions or issues, you may need to ask the question over a period of time.  But keep repeating the process, and let your sub-conscious mind work while you are sleeping. Spirit: On a hot summer day, there are a lot of things you can do to have fun and also cool off.  Here are just a few examples: Have a water-balloon fight. Go to a water park. Go to an air-conditioned theater. Buy a kiddie pool and have a pool party. Put your t-shirt in the freezer before wearing it.  :)  But most importantly, have fun.

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