Free business tips from Smartbrief
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From:
SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Wed, Jul 18, 2012 at 11:35 PM
Subject: 5 types of loans you should know about
July 18, 2012 |
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Marketing | |
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- A 7-step marketing system for small businesses
Business-to-business companies should use a seven-step marketing process that involves catching their customers' attention, building trust and encouraging them to make a purchase, John Jantsch writes. But the relationship shouldn't stop there; companies should try to get their customers to make referrals. Jantsch explains specific tactics that can be used during each step. Duct Tape Marketing (7/16)
- How storytelling can help your business
Telling a story about how your business has been able to assist a customer can be a good way to communicate the value of your company, writes Jeanne Rossomme of RoadMap Marketing. These stories should include specifics about the client as well as how you managed to help him or her and how the customer's situation improved as a result, she writes. SCORE Small Business Success Blog (7/16)
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| Every customer feels like our biggest customer
Mike and Pete Mitchell began their chain of ice cream stores in 1999 in Westlake, Ohio as Mitchell's Homemade Ice Cream. They began their relationship with KeyBank in 2001. "KeyBank has helped us every step of this incredible journey," says Mike. "When we have a financial need, they help us find a solution. At KeyBank, we're a big deal." Read their full story here. |
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- Tips for keeping your most-valued workers
To keep top employees from leaving a company, bosses need to invest in their line managers, the people who departing employees often are fleeing, human resources experts say. Other tips: Hire workers you can keep and help them develop their careers so they stay longer; uncover what motivates top employees; and uncover root causes of underperformance with high-flyers before you dismiss them. TLNT.com (7/17)
- A better way to promote employees
It's important to wait to promote your employees until after they have taken on increased responsibilities, writes Eric V. Holtzclaw of User Insight. "Promotions I give out are an acknowledgement that an employee has stepped up his role and responsibilities within the organization -- not an incentive that gets him to step up," he writes. Inc. online/Lean Forward blog (7/17)
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- How to improve your business' credit
Building a good credit history for your business can be important when you try to seek loans for your business, writes Rohit Arora of Biz2Credit. You can make your company more creditworthy in several ways such as by getting a business credit card and setting up a website, Arora writes. Fox Business Small Business Center (7/17)
- 5 types of loans you should know about
There are several options for business owners looking for loans; for example, they can turn to friends and family for funding or they can approach private lenders. They can also use lines of credit or seek loans that are backed by the Small Business Administration. BusinessNewsDaily.com (7/17)
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- Why your business needs good Wi-Fi, cellphone reception
You should make sure your business has a strong Wi-Fi network and good cellphone reception because customers might want to use the Internet to search for product recommendations, Ashwin Satyanarayana writes. Tools such as zBoost, a cellphone signal booster, and BearExtender PC, which can improve a Wi-Fi network, can help you to get the job done, he writes. SmallBizTechnology.com (7/16)
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- Flower thieves foiled by trowel-wielding gardener
Armed only with a garden trowel, a British gardener fended off two thieves trying to abscond with his petunias. Harry Cook, 67, saw the men placing his award-winning plants into their van. He grabbed his trowel and demanded the men "put the blooming things back," which they did without a fight. "It was probably lucky for the van man because my wife, Patricia, was at Wimbledon watching the tennis but if she had been with me she would have been at my side and they would have had two of us to contend with," Cook said. The Telegraph (London) (7/17)
| Years of management have taught me that giving someone a job title or role before he is actually doing the job is a recipe for failure."
--Eric V. Holtzclaw, CEO and founder of User Insight, writing at Inc. online.
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Recent SmartBrief on Small Business Issues:
- Tuesday, July 17, 2012
- Monday, July 16, 2012
- Friday, July 13, 2012
- Thursday, July 12, 2012
- Wednesday, July 11, 2012
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