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Company solves production problems by forming closer ties with manufacturers
A few years ago, Illinois-based Revolution Dancewear was having trouble with its overseas manufacturers because of the seasonal nature of its business. Revolution solved the problem by creating a team dedicated to working with the company's manufacturing partners in China. It also spread out its production cycle to help its manufacturers retain workers throughout the year. Entrepreneur online (7/3)
![]() | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
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Emotional appeal can help small businesses attract customers
It's critical for small-business owners to create brands that appeal to the emotional needs of their target customers, writes Jim Joseph, North American president of Cohn & Wolfe. "You have to discover what they are looking for from you, beyond just your product features," he writes. "You need to find what will satisfy their emotional wants, beyond what they need from the product." Entrepreneur online (7/5)
![]() | Building Trust in Targeted Online Advertising — Giving Consumers Transparency, Notice and Choice in the EU
Recent Online Behavioural Advertising (OBA) rules are now enforcing ad networks, advertisers, and publishers to remain transparent with their consumers. Learn how to comply with the new rules, as well as easily provide consumers the notice and choice that they desire through TRUSTe's EU Solutions. Download the free white paper now. |
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How to protect your company from employee lawsuits
You can reduce the chances of being sued by one of your employees by avoiding certain practices, advises Robert Ottinger, an employment attorney with The Ottinger Firm. Problematic practices include retaliating against workers who report sexual harassment and firing employees who ask for accommodations to deal with disabilities. Small Business Trends (7/7)
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Tips for making your business more efficient
Maximizing the efficiency of your operations should be a key focus for your small businesses, Brian Honigman writes. You can accomplish this mission by evaluating your customer-acquisition techniques, creating standardized documents and monitoring how you are spending your time on a daily basis, he writes. The Huffington Post/The Blog (7/3)
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New York's hot pet: Llamas
New Yorkers are going gaga for llamas, praising what this article refers to as the "beguiling eyes" and dog-like friendliness that makes them ideal "walking lawn ornaments." The shaggy quadrupeds are "like potato chips," because it's hard to stop at just one or two, says llama owner Katrina Capasso. She says she received her first llama as a wedding gift, and now has a flock of 55 on an upstate ranch. The New York Times (tiered subscription model) (7/3)
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It's the emotional benefits you offer that make your company special, turning your business into a brand."
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