Difficulty with Regards to Objective and Assessment of Critical Thinking and Innovativeness

Our generation needs an ENTREPRENEURIAL REVOLUTION.

At one point in many of the faculty conferences, it was told that some of the outcomes needed for MBA graduates are: innovative, original, and critical thinking.

And yet what methodologies and tools of assessment are to be employed? departmental test and traditional paper and pencil tests? Are they not supposed to measure the memory skills of students? And then we expect critical and innovative thinking from the graduates?

I think, creativity and critical thinking can be developed and measured in some other ways, not only through departmental exams.