Our generation needs an ENTREPRENEURIAL REVOLUTION.
Ateneo Graduate School of Business
Rockwell, Makati City
NEW ENTREPRENEURSHIP
Ateneo – MBA
Revised: September 2011
ATENEO DE MANILA UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
COURSE SYLLABUS
NEW ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century)
2011
Rockwell Campus
Makati City
ATENEO GRADUATE SCHOOL OF BUSINESS
ATENEO GRADUATE SCHOOL OF BUSINESS
MASTER IN BUSINESS ADMINISTRATION
NEW ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century)
COURSE TITLE: NEW ENTREPRENEURSHIP (New – Prenuership)
COURSE DESCRIPTION:
Traditionally, entrepreneurship is understood to be just putting up new business and that the term does not apply to corporate setting. The course addresses the problem that a start up entrepreneur faces – to have a me-too, just like the other hundred businesses in the same market, competing for a shrinking market. At the same time, the bosses of big business, awash with cash and basking in their past success and glory think nothing could go wrong, become lax and suddenly find their sales and cash flow shrinking.
The course emphasizes that a business must be new, and if it is old, it must rejuvenate its products, process, markets and the way it does its business. Customer demands, needs change, industries change and businesses and its leaders must rapidly adapt to this rapidly changing business landscape. To stand still is to invite death of the business.
Some of the areas that the course addresses:
1. The vision of the business must be compelling. It must be owned passionately by the owner. It must be forceful enough to marshal the organization, stockholders and the market to believe in the business.
2. The business model must be carefully and thoroughly scrutinized and analyzed. Most companies (now seven out of ten) innovate their business models to tap the bottom of the pyramid and middle market especially in the emerging market. The business models need to be changed. You cannot run 200 kmh on a business model designed for 80 kmh. Yet, some companies insist on competing in new markets with aged and tired business models.
3. Innovation, creativity, invention play important role in entrepreneurship. “Ideas are fine but execution is a bitch.” It is also true that old businesses and its leaders run out of fresh and original ideas. Idea fruition is not taught elsewhere.
4. The product must have main value proposition that must likewise be compelling (like the vision) to its captive market, providing real value to customers; and is either affordable or unique or both. You cannot come out with a tired and expensive product. It must be within the reach of its primary target market and must be unique.
5. The purpose of strategy, (choice of means to achieve objectives) is to please the customers / (PTM) and defeat competitors.
6. To be differentiated and for a business to succeed, objectives must be starting point of all planning. “Begin with end in mind”. This is a weak point for many businessmen who think that putting up a plant and/or other inputs are objective. Sales results, financial results are.
7. Personal mastery / HR is an important aspect of many businesses differentiation. Many businesses now did not exist 5 years ago. The new entrepreneurs of 21st century created them.
8. New understanding of effectuation entrepreneurship.
9. The entrepreneurship student must open his mind to globalization and internationalization from day l.
10. Nowhere is nation building more evident in entrepreneurship. Enterpises create 90% of the jobs. Jobs solve poverty.
8. New understanding of effectuation entrepreneurship.
9. The entrepreneurship student must open his mind to globalization and internationalization from day l.
10. Nowhere is nation building more evident in entrepreneurship. Enterpises create 90% of the jobs. Jobs solve poverty.
Business must look not only change its products for differentiation but on new satisfactions of customers and new business models: key resources, key process; and its leadership. The course will touch these new subjects.
COURSE OBJECTIVES:
1. To give students a new understanding of entrepreneurship.
2. To outlast crisis in business world via entrepreneurship.
3. To change mindset / paradigm / practices / professionalism of student even in medical world – to be “entrepreneurial”.
4. To encourage MBA students to consider being a boss – business owner.
5. To prepare students to do an extensive interactive paper research and analysis / synthesis, in anticipation of Strama.
COURSE OUTLINE:
If you are doing Strama, you will find out that some concepts are similar. You must use the prescribed format for the Business Plan.( IF YOU ARE TAKING STRAMA NOW, YOU ARE ADVISED TO WITHDRAW FROM THIS COURSE BECAUSE OF THE HEAVY WORKLOAD. However, taking this course will prepare you for the rigors of strama.)
TITLE | ACTIVITY | SESSION | |
Mastery of Self | IQ EQ Attitude Leadership | 1. “I am the Best” 2. Submission of learning Agreement 3. Creativity / Innovation exercise | 1 – 3 |
Mastery of Opportunity | Seeking Screening Seizing | Macro Analysis Micro Market · Location · Competition · Customer Serendipity Walk | 4 - 6 |
Mastery of the Enterprise | Jeopardy Game Case Analysis Entrep Talk Visit | 7-8 |
GRADING COMPONENTS:
WHO | COMPONENT | WEIGHT | |
Individual | Attendance & Recitation | 2.5% | 1 hour late = 1 absence 1 absence = 0.75% |
Individual | Factors Paper | 2.5% | What factors I do / don’t posses that make / do not make me a Business Entrep (not more than 3 pages). You can do a self assessment available from the internet. Do a thorough self analysis. |
Individual | Business Plan | 30% | Paper on planned enterprise, complete with opportunity screening, seizing, marketing plan, operational plan, financials, timelines, exit plan. (not less than 40 pages, due on the 4th week after the semester ends) BP final is 20 pts; submission of parts during the term is l0 pts |
Individual | Special Report | 10% | 10 minutes power point on assigned topic |
Individual | NU 6 | 10% | Journal of what new opportunities the student saw at work or personal life, cases or readings. The focus is opportunities and innovation. |
Individual | Case Analysis | 10% | Assigned Cases. Use the SPADA outline (Situation, Problem, Alternatives, Decision, Action). This is mostly orals. See notes on Case Analysis. |
SUBTOTAL (Individual) | 65% | ||
Group | Entrep / Designer / Artist /Visit / Talk | 10% | Entrepreneur Talk in the classroom on his/her life’s up and downs, and advice to the class. (not more than 30 mins, and 30 mins. For Q & A). Decribe how he started the business. This may also be a plant visit. Did he undergo the three masteries? Did they do the opportunity seeking, screening and seizing? Automatic grade of 4.0 for the group for this component. |
Group | Micromarket Analysis | 5% | Please See notes on Assignments. |
Group | PDQ of microenterprise | 5% | Please See notes on Assignments. |
Group | New Illegal Activity | 5% | Plan how to execute a new crime. It must not have been done before. Act it out if you must. |
Group | Creative Activity I New Product Design | 5% | |
Group | Innovation 2 Product Prototyping | 5% | |
Group | Innovation on Business Process | 5% | |
Group | Analysis of business concept models Positioning of existing business | 5% | |
SUBTOTAL (Group) | 35% |
TOTAL : 100%
Nota Bene: It is the responsibility of the student to read and understand the assignments, the weights and the criteria of the grade. The professor will not entertain queries on text and e-mail regarding the assignments, nor shall the alibi that the class coordinator did not inform them of the assignment.
SUGGESTED REFERENCES:
1. 13 Steps to Personal Power by Cerney
2. 17 indisputable Laws of Teamwork by John Maxwell
3. Any book about negotiation
4. Attitude is Everything by Jeff Keller
5. Breakthrough Thinking by Hibino
6. Control Your Destiny Or Someone Else Will by Tichy (re: Jack Welch)
7. Direct From Dell by Michael Dell
8. Effective Small Business Management – an Entrepreneurial Approach. Norman M.Scarborough/Thomas Zimmerman. 6th ed. 1996 Prentice Hall.
9. Execution by Larry Bossidy
10. Failing Forward by John Maxwell
11. Go Negosyo by Jose Conception III
12. Good to Great by Jim Collins
13. Heroic Leadership Chris Lowney
14. High Output Management by Andrew Grove
15. How to Wins Friends And Influence People By Dale Carnegie
16. Intellectual Capital by Anne Brooking
17. Lateral thinking by Edward de Bono
18. Mind Mapping by Tony Buzan
19. Pirate of the Silicon Valley Or Any book on Bill Gates
20. Power and Influence – the Rules Have Changed by Robert Dilanschrieder
21. Profit with Honor by Daniel Yankelovich
22. Psycho – Cybernetics by Maxwell Maltz
23. Say Yes to your Potential by Skip Ross
24. Secrets of Entrepreneurial Success by John Gokongwei
25. Seize the day by Danny Cox and John Coover
26. Super Power Memory by Harry Lorrayne/ Tony Buzan
27. Techniques for Innovation by Anthony Gordy
28. The Millionaire Next Door
29. The Mind of The Strategist – by Kenichi Ohmae
30. The Portable MBA in Entrepreneurship by William Bygrave, latest edition. New York: John Wiley and Sons.
31. The Road Less Traveled by Scott Peck
32. The World is Flat
33. Think and Grow Rich by Napoleon Hill
34. Tough Times never Last Only Tough People Do by Robert Schuller
35. War – 33 Strategies
36. What They Don’t Teach at HBS
37. Who Moved My Cheese
38. Why Do Buyers Buy? by Paco Underhill
39. Winner’s Edger by Dennis Waitley
40. Business Model Innovation by Alex Osterwalker
41. Blue Ocean by Kim
42. Purple Cow by Seith Godin
43. Free by Chris Anderson
44. Innovators Dilemna by Clayton Christiansen
45. Slide share@web
TEXT BOOK
INNOVATION AND ENTREPRENEURSHIP by Peter Drucker
CASES AND OTHER READING MATERIALS ARE AVAILABLE AT IMS.
Also blogs of Professor Saguinsin: www.profjorgeentrep-jorge.blogspot.com
Nota Bene: Please acquire the Case Book and the Syllabus.
ASSIGNMENT NOTES
PDQ OBSERVATION (Group)
Even a mundane business like “Taho”/BBQ conformes to matching of product (output) to customer wants and needs. Otherwise you can’t have a saleable product, an enterprise observes certain measures / procedures to ensure that product satisfies customer. “Taho” must be pure otherwise it will not congeal. After a certain time, it is no longer “Taho”.
DETERMINE the input / throughput (process) so that a product satisfies customer.
SUGGESTED MICRO ENTERPRISE
1. Turo-turo
2. Banana Q
3. Fish Ball
4. Hot Pandesal
5. Lugawan
6. Barbeque
7. Adidas
8. Jollijeep
9. BarbeQ
10. Others – Sago / Gulaman / Hotdog
2. GROUP CREATIVE ACTIVITY 1 – New Product Design / Concept (5%)
Using word algorithm, lateral thinking, or other Right Brain Thinking method, the group will look at their own/third party product and design on improvement. The new design must be compelling to the PTM, have solid benefits and affordable. The design / report must contain:
1. Drawing, concept
2. Bill of materials / CGS (affordability)
3. How to produce the product
4. Product objective:
1. How does product meet customer wants and needs?
2. How does it defeat competition?
3. How it is unique?
Analysis of product versus competition (2 or 3) on certain key attributes. What will be the new positioning?
3. NU 6 (10%) New 6
New 6 is a practice set for creativity / innovation while difficult in the beginning 6 exercise sharpens the mind to create and innovate. Creativity is thinking of new idea / things, innovation is doing new thing. “Deep practice develops talent” – Dan Coyle.
LIST OF MUST NU6 TOPICS to address per session
TOPICS |
New attitude / paradigm |
New spending habits / routine |
Professionalism – new work, methods, practices |
New processes at work , study |
New products / product improvements |
New business ideas |
Serendipity walk – take a walk along a busy street near you. List down as many business opportunities you can think of. Just list down. |
What pisses you off at the mall? What do you suggest? |
What pisses you off at the neighborhood? What do you suggest? |
What pisses you off in your office/ What do you think must be done? |
What pisses you off at AGSB? What must be done? |
GROUP INNOVATIVE ACTIVITY 2 (5%)
From Group Creative Activity 1, the group goes to test of doable execution. The group must be able to come up a working model of new product that met PTMs need and wants; that resulted from Creative Activity.
GROUP CREATIVE ACTIVITY 3
Look at the current business concept / model of a target enterprise. Examine how you can innovate on any or all of components of business model, so that the enterprise can be competitive:
The CVP (Customer Value Proposition) Key Process
The Revenue Model Key Resources
4. MICRO MARKET ANALYSIS (5 pts) Group
This is group observation work when students see first hand the three factors of MICRO MARKET analysis at work: CUSTOMER, LOCATION, and COMPETITION.
Go to a mall and observe:
1. One fast food vs. another (Wendys vs. Jollibee vs. McDo.). Other variants…
a. Chinese restaurant
b. Steakhouse restaurant
c. Coffee shop
d. Pizza
e. Turo-turo vs. another point-point
f. Fine dining
2. Describe / observe the following:
o CUSTOMERS – people – age, sex, occupation
- behavior – what do they order? How long do they stay?
- occasion – what’s the occasion of visit to the enterprise?
- and other relevant observable behavior
o LOCATION – describe location vs. traffic flow, pedestrians, prevalent activity and area – commercial, industrial, etc?
- how does location affect customer profile?
o ESTABLISHMENT – menu – Product / Price
- level of service – Caring? Attentive? Lousy?
- speed of service – (delivery) Slow? Fast?
- Facilities
N.B.
An internet research does not qualify for this assignment and gets 0. This paper is result of pure unadulterated observation.
GROUP CREATIVE ACTIVITY 4 - New Process / New Profit (5)
Examine a target business / enterprise. Look at present enterprise, process and plan / draw new process that will result in change in following metrics objectives:
1. New customer satisfaction delight
2. Lower costs – SP – Higher Profit
3. Better product quality (less rejects/breakdown)
4. Faster turn-around time, queuing
Or examine product lines / value chains of the company determine where costs, increase in GP, velocity, turn-over, better value à GP can be achieved!
NEW ILLEGAL ACTIVITY
Plan a new crime that has not been done before. It must be outlandish and totally new. The victims will not know what hit them and police can’t detect catch who did it.
NEW ENTREPRENEURSHIP
(Innovating and Competing in the 21st Century
I. Course Outline
A. Introduction
1. Entrepreneurship ≠ risk-taking ≠ starting a business
2. Characteristic of entrepreneurs
3. US, Filipino Entrepreneurs
4. 4-Brain Thinking by Hermann
B. Self Mastery
1. 7 Masteries – What businesses look for in MBA Grads
2. Learning to Think
a. Categorizing
b. Classifying
c. Cause and Effect, Sequencing
d. Syllogism
e. Critical Thinking – Case Method
f. Creative Thinking
i. Lateral Thinking
ii. Thinking out of the Box
3. Learning to Intuit
4. Learning to Feel
a. EQ
b. Adversity Quotient
c. Empathy, Sympathy
5. Learning to Lead
6. Learning to Do
a. Before doing
b. While doing
c. After doing
d. Strategic Execution - KISFREK
7. Learning to Communicate
8. Learning to Be
a. Wonderment
b. Spirituality
c. Various Philosophies
i. Sun Tzu
ii. Fan Li
iii. Bible
d. Will to Live
C. Innovation
Distinguish among:
· Creativity
· Innovation
· Invention
· Entrepreneurship
1. NU 12
a. Opportunity Seeking – PESTEL / Micromarket
b. Screening
2. Types of innovation
a. Organization
i. Processes – (what pisses you off)
ii. Paradigm
b. Products / Features
i. Markets
ii. Satisfaction
iii. Demand
c. Differentiation
i. Business Model
ii. MVP / USP
1. Compelling
2. Captive Market
3. Uniqueness
4. Social Benefit / Value to Customer
5. Affordability
iii. Product – “purple cow”
d. Profits
e. Megatrends
i. Social Entrepreneurship
ii. BOP / UN 3rd Millennium Targets – Jeffrey Sachs
f. Source of new Profits
g. Markets – Blue Ocean
3. Creativity
a. Brainstorming
b. Lateral Thinking
c. Word Algorithms
4. Opportunities
a. Seeking
i. Macro – PESTEL
ii. Micro
1. Customers
2. Competition
3. Location
iii. What pisses you off
b. Screening
i. 3 K
ii. 12 R
c. Seizing
i. Three feasibilities
ii. Business Concept
iii. Business Offering
iv. VMOKRAPI
v. SPATRES
D. Application - Writing a Winning Business Plan
1. Business Concept
a. Differentiation
b. Business Model
c. Know what you want
i. Business Offering
ii. VMOKRAPI
d. Passing Four Tests;
i. Break-Even
ii. USP MVP Test
iii. Cash Flow Test
iv. Execution Test
2. Business Organization
i. Financial Backers
ii. Technology Owners
iii. Board of Directors and Top Management
iv. Executives
3. PTM
a. Slicing the Market
b. Customer NEEDS and WANTS
c. Value Creation (Shared Value)
4. Estimate of Market Size
a. Opportunity-Seeking
i. MACRO – Industry, Market
ii. Micro – Location, Competition
b. Opportunity Screening – 3 K / 12 R
c. Economies of Scale as antidote to risk
5. Product Offering, Testing, Justification / Positioning
a. Design
b. Vs. Competition
c. FGD / UAI
6. SPATRES / EPS – to defeat competition, to differentiate
a. Strategy
b. Meeting Outcomes / Results
· Customer
· Market
· Financial
· Jobs
E. Other Related Topics
1. Larry Farrel – Corporate Entrepreneurship
2. Handling Adversities
a. Fraud / Thefts
b. Labor / Legal Problems
c. Marketing / Competition
d. Dying Market
e. Taxation / BIR, Government Regulations
3. Social Entrepreneurship
a. BOP Marketing
b. Social Business
Grameen Bank / other business
Aravind Bank
R2R
Human Nature
c. Corporate Shared Value vs. CSR
4. Techno Entrepreneurship
a. E-myth
b. Agri
· Pioneer seeds
· Work at CLSU / Phil Rice
· Henry Lim
CASE ANALYSES:
1. Jose lontoc
2. Pranav
3. MICO
4. Victoria Court
5. Red Crab
6. Entrepreneurial Families of Asia
7. MC II
CRITERIA FOR BUSINESS PLAN (25%)
- Topics / Business – It is a good idea that once the student enrolls at this subject, he/she immediately “enrolls the business” he/she has in mind. Fifteen (15) weeks is too short to write a decent business plan!
- Size – preferably micro to small only
ASSETS ≤ 2 Million
EQUITY ≤ 500 T
- If the student will start a new business, he and his/her group must show proofs they can raise the amount.
- Ownership
- Can be owned by the student
- May be owned by somebody else, but w/o Business Plan yet or is eligible to be made better by a Business Plan.
- New / Start Up or Existing?
Either may be done. But given the time constraint, the student must select an existing business enterprise. In case it is existing, the student can’t just describe its present operation – he MUST discuss both its present operation AND proposal in each of the functions that must be made NEW / ENTREPRENEURIAL.
- MICROMARKET
It is good to have MACRO items included (PESTE – Political, Economic, Social, Technological, Environmental) that are relevant to the enterprise, but the student must be heavy on the MICRO MARKET – Customer segment wants & needs, competitor, and location.
Focus on how to make this small business find its place in the sun – to succeed. Not “hopefully” but SURELY!
- The business plan should have a Financial portion – start up cost, Break Even Analysis, cash flow, Profit & Loss and Balance Sheet. 3 years projection is the minimum. If you miss number 5, the paper gets an F! If you submit a late paper its INC for a period of first 30 days, and an F thereafter for entire course (not just for BP).
N.B. You cannot submit a strama paper for the requirement. Neither can you submit a departmental plan, a project or operational plan, nor a plan for medium to large business.
ACADEMIC INTEGRITY POLICY:
1. Don’t be late. Being early is an earmark of an entrepreneur. If you are late for class by more than 30 minutes, you will treat the entire class; more than 1 hour late is considered an absence. The maximum number of absences is three (3). More than three (3) absences, equals an F. This is non-negotiable!
2. Late papers get an F! Nota bene!
3. Have your cellphones on silent mode while in class. If it rings or sounds for text, you will treat the entire class.
4. Groups of not more than 5 members each will be formed to co-manage the class: conduct opening and closing prayers, and conduct the class in an interesting way, do graded group work and case analysis.
5. All papers due should be in hard copy form. (8.5” x 11” / Letter Paper, 1-inch margins, Arial 11, Double-spaced) (Please don’t ask – “Can I e-mail?”)
6. Students with perfect attendance and best group performance will get awards at the end of the term.
7. There will be a class secretary who will be appointed at the start of the term. He/She will check attendance; remind group assignments, activities, handle simple administrative tasks of scheduling, etc. Her / his decision will be final.
8. All ideas that are not the student’s should be acknowledged via footnotes and bibliography.
9. Cut-and-paste papers are not to be tolerated. There are available software that can detect such. The Professor appreciates original work and may entirely disregard work that seems to be lifted from the Internet.
10. Plagiarism and copying original work, not properly annotated are not to be tolerated. The student, when caught, shall get an F.
11. The AGSB Faculty is enjoined not to give INC grade anymore. If the student can’t make up for a work and submit a major paper like a business plan 4 weeks after end of semester, the professor is enjoined to give an F instead of INC for the subject! (September 5, 2009 memo from the REGISTRAR).
12. The subject matter that must be reflected on the student must be those discussed in the class. Irrelevant materials will be disregarded.
13. The required format for the Business Plan is contained in the syllabus/case book. Please comply.
14. The grading policies contained in the syllabus will be the one followed in grading the student. Please read them carefully.
15. Those papers, especially the NU12 that do not conform to the notes and assignments will be returned without grade and the students will be given one (1) week to re-submit the correct one.
NOTES ON THE ASIGNMENT
LIST OF SPECIAL REPORTS
Special Reports (5%) are done in the class by students. The topics for SR are listed below. The student must be able to summarize the key points in the topic, explain the same in his own words and provide take home knowledge to his classmates. The reported must be able to relate the topic reported to entrepreneurship.
TOPICS | AREA OF MASTERY |
1. Business and the Bible | Self |
2. Confucianism | Self |
3. Sun Tzu | Self |
4. Superpower Memory | Self |
5. Lateral Thinking | Self |
6. Fan Li | Enterprise |
7. Lateral Thinking | Self |
8. The Princes of Serendip | Self |
9. Strategy by Lidel Hart | Enterprise |
10. The World is Flat | Enterprise |
11. The E Myth by Michael Gerber | Enterprise |
12. Social Entrepreneurship / Business | Enterprise |
13. Henry Sy | Enterprise / Self |
14. John Gokongwei | Enterprise / Self |
15. Bill Gates | Enterprise / Self |
16. Go Negosyo | Opportunity |
17. Aravind Hospital in India | Enterprise |
18. Grameen Bank | Enterprise |
19. CSR vs. CSV | Enterprise |
20. Social Enterprise in the Philippines, Echo Store, Grace and Gift, Human Nature | Enterprise |
21. Business Model Innovation (BMI) | Enterprise |
22. Business Process Improvement (Process Innovation) | Enterprise |
23. Business process Outsourcing | Enterprise |
24. Ideo / D School From B School to D School | Enterprise |
25. Product Design Improvement | Enterprise |
26. Creativity | Enterprise |
27. Blue Ocean | Enterprise |
28. Purple Cow | Enterprise |
29. Freemium | Enterprise |
30. Business Model | Enterprise |
SESSION | TOPICS | OBJECTIVES | ACTIVITY | LECTURE | TO SUBMIT |
1 | Course Intro SELF MASTERY | 1. To know each other better: Prof vs. students 2. To know course expectation; grading system 1. To emphasize importance of importance of individual in enterprise creation / execution | 1. Self introduction “What are my secret desires” 2. Walk through course syllabus 3. Debate “Entrepreneur are Born, made or Accidental” | 1. About the Professor 2. Intro to Entrepreneurship 3. Personal Mastery | 1. Class cards 2. Learning Agreement 3. Name of Class Secretary 4. Groupings |
2 | SELF MASTERY OPPORTUNITY | 1. To practice innovation in illegal activity 1. Distinguish opportunity with innovation creativity invention | 1.Group Presentation New Illegal activity 2. Individual: A Short Video about an Inspirational Song and You | 1. Opportunity Seeking and Screening | 1. NU 6 (graded) 2.Factors paper (2.5%) Factors that I posses/do not posses that qualify me to be entrepreneur (graded) 3. Submit topic and business concept of Business Plan (graded) |
3 | INNOVATION AND CREATIVITY | 1. Innovation | Group Creative Activity in the Class 1 Group presentation Creative Activity 2 Case Analysis, MC 2 | 1. Opportunity Seizing 2. Innovation / Entrepreneurship 3. Product Design 1. Micromarket Analysis 2. Social Networking Market Estimate | 1. NU 6 (graded) 2. Group Presentation in PDQ (graded) 3. Case Analysis (orals) MC II 4. Outline of business plan, graded |
4 | MARKETING, MICROMARKET ANALYSIS | 1. To evaluate students of 1st 7 session in new invasive way 2. To train students critical (Socratic) thinking, Harvardian method | 1. Group Presentation in Micromarket Analyis(graded) 2. Case Analysis Lontoc (orals) | 1. New Marketing 2. Blue Ocean 3. Process Innovation 4. Business Model Innovation | 1. NU 6 (graded) 2. Write up of group creative act (for uploading to the blog) 3. Write up of Business Model of Business Plan, business objectives (graded) |
5 | CASE ANALYSIS | 1. Pranav Case Analysis (orals) 2. Mico Case Analysis (orals) Group presentation PDQ | 1. EDS Marketing Blue Ocean | 1. NU 6 (graded) 2. BP: Product, competitive analysis, design, manufacturing | |
6 | MASTERY OF THE ENTERPRISE Finance, Process | 1. Abes Meat case 2. Jeopardy | l. ITO framework 2. Strategy 3. Lean System | 1. NU 6 (graded) 2. Sales Estimate from EA and micromarket analysis (graded) | |
7 | Globalization, Internationalization | l. To imbue in the student of being global from day l. | 1. Business Model | Business Model Innovation | 1. NU 6 (graded) 2. Submit FS of BP |
8 | ENTREP TALK CLOSING | l.Entrep/Designer/Artist Visit Talk 2 Awarding 3. Singing “Song for Mary” | Business Model Innovation | 1. NU 6 (graded) 2. Submit SPATRES portion of BP (2.5%) (graded) 3. Submit first draft of Business Plan (graded) |
Grading Rubric
A. INDIVIDUAL
Component | Individual | Weight | Comments | ||||
Attendance | Individual | 2.5 | 1 hour late = 1 absence 1 absence = -2 pts. Max of 3 absences | ||||
Factors Paper | Individual | 2.5 | Completeness 50% | 30 | Analysis 20% | Relevance 30% | Not Less than 3 pages |
Special Report | Individual | 10 | Completeness 50% | 10 | Relevance to Entrepreneurship 20% | Presentation 20% | Not more than 20 minutes; No hard copy needed |
NU 6 | Individual | 10 | Uniqueness 70% | 5 | Practicality 30% | 1 page of new ideas submitted weekly | |
Business Plan | Individual | 30 | Completeness 70% | 10 | Incorporation of In Business Plan | Various Learning (30%) | Not less than 20 pages NB: If there is a product sample + 0.5 |
Case Analysis | Individual | 10 | Critical Thinking 70% | Relevance of Hypothesis / | recited facts to Objectives (30%) | NB: If the student hesitates or opts for a written case analysis, he may do so. | |
65 |
B. GROUP
Individual/ | Content | Polish | DATA/ FACTS/ | |||||
Component | Group | Weight | Relevance | Analysis | Craftsmanship | Creativity | Presentation | Comments |
Micro market Analysis | Group | 5 | 20 | 30 | 10 | 20 | 20 | Soft copy only |
PDQ / EDS | Group | 5 | 20 | 30 | 10 | 20 | 20 | Hard copy only |
New Illegal Activity 2 Creative Activity | Group Group | 5 l0 | 10 | 30 | 40 | 20 | ≤ 10 minutes Video or acted out | |
Entrepreneur Visit / Talk | Group | 10 | AUTOMATIC 4.0 IF ENTREPRENEUR VISITS THE CLASS | |||||
35% | ||||||||
9-POINT SCALE FOR SCORING STUDENT PERFORMANCE
(Marzano, 2004)
Score | Description |
4.0 | In addition to Score 3.0 performance, in-depth inferences and applications that go beyond what was taught. |
3.5 | In addition to Score 3.0 performance, partial success at inferences and applications that go beyond what was taught. |
3.0 | No major errors / omissions regarding any of the information and/or processes (simple or complex) that were explicitly taught. |
2.5 | No major errors / omissions regarding the simpler details and processes, and partial knowledge of the more complex ideas and processes. |
2.0 | No major errors / omissions regarding the simpler details and processes, but major errors / omissions regarding the more complex ideas and processes. |
1.5 | Partial understanding of the simpler details and processes but major errors / omissions regarding the more complex ideas and processes. |
1.0 | With help, a partial understanding of some of the simpler details and processes and some of the more complex ideas and processes. |
0.5 | With help, a partial understanding of some of the simpler details and processes, but not the more complex ideas and processes. |
0.0 | Even with help, NO understanding or skill demonstrated. |
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