Fwd: 4 tips for boosting your productivity

>  How leaders affect the mood of the company;  people they supervise.

>4 ways to improve productivity

> B2B marketing

>  How to protect your website from hacker

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Jul 13, 2012 at 11:11 PM
Subject: 4 tips for boosting your productiv

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July 13, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How to make it through the offseason Business at Big Bottom Market, a restaurant in Guerneville, Calif., dropped rapidly after fall came last year, forcing its founders to scramble to keep the business open. They came up with several ideas for making it through the offseason slump; for example, they decided to carry less-expensive wine and serve dinner. The business' founders should "[r]eally focus on the local population for the offseason and adjust your offerings, pricing and promotions to appeal to them," according to Dave Hirschkop, owner of Dave's Gourmet. The New York Times (tiered subscription model) (7/11)       Every customer feels like our biggest customer Mike and Pete Mitchell began their chain of ice cream stores in 1999 in Westlake, Ohio as Mitchell's Homemade Ice Cream. They began their relationship with KeyBank in 2001. "KeyBank has helped us every step of this incredible journey," says Mike. "When we have a financial need, they help us find a solution. At KeyBank, we're a big deal." Read their full story here. Marketing  How to get better at social media marketing There are several keys to improving your social media marketing, writes Steve Reeves of Viral Technologies. You should pay attention to what customers are saying, correctly analyze data and segment your audience, he writes. It's important to identify who the key decision makers are in your industry. SocialMediaB2B.com (7/12)       Other News Optimized B2B e-mail can save money, not just make it ClickZ (7/12)       Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. Management  A better way to start your meetings You can start meetings off on the right foot by asking attendees to think about one thing that excites them in their personal and professional lives, John Jantsch writes. This strategy can help attendees to learn more about one another and foster a sense of collaboration, he writes. Duct Tape Marketing (7/11)       How negative emotions can hurt a company Negativity in the leadership team can affect the mood of an entire organization, writes Tony Schwartz of The Energy Project. "The emotions people bring to work are as important as their cognitive skills, and especially so for leaders," he writes. You must be aware of your emotions and strive to be optimistic while keeping a realistic view of the situation, he writes. Harvard Business Review online/HBR Blog Network (7/11)       Experian has joined forces with Moody's Analytics to create a business index and detailed report that provides insight into the health of U.S. businesses. The new Experian/Moody's Analytics Small Business Credit Index is reported quarterly to show fluctuations in the market and discuss factors that are impacting the business economy. Download the free report now! Money  Why you might want to extract money from your business before next year The tax rate on dividends is scheduled to rise after the end of the year, which means small-business owners might want to extract money from their companies before that happens, Michael Kitces writes. "[T]he reality is that while there is benefit to deferring tax payments as long as possible (by keeping it inside the business), that benefit is dwarfed by a near tripling of the dividend tax rate," he writes. Nerd's Eye View blog (7/11)       Does your company qualify for the R&D tax credit? Small-business owners can secure significant tax breaks through the Research and Development Tax Credit, but many companies aren't aware of the program, writes Rick Lazio of alliantgroup. A wide range of behaviors could allow a small business to qualify for the credit, he writes. "From producing a new product to enhancing business processes, there are many dimensions that will allow businesses to be eligible for this important incentive," he writes. Fox Business Small Business Center (7/12)       Tips & Tools  4 tips for boosting your productivity A survey shows many businesspeople spend large portions of their day answering e-mails, dealing with social media and procrastinating, Lisa Baronew rites. You can free yourself from these time-sucking activities and get more productive by planning out what you want to accomplish every week, she writes. You should also set specific times to deal with e-mail and try to eliminate distractions, she writes. Small Business Trends (7/11)       How to protect your website from hackers Small-business websites can make attractive targets for hackers, but there are some steps you can take to protect your company, Riva Richmond writes. Use high-quality passwords and make sure your software stays updated. Also, consider bringing in outside help for assistance with security issues. Entrepreneur online (7/12)       Featured Content  Why Small Businesses are Losing Out on Billions of Dollars Courtney Rubin Solving the Work-Life Puzzle Royale Scuderi Quick Cost-Cutting Tips From the Pros Jane Applegate Preparing for Maternity Leave James O'Brien 5 Reasons Why You Must Manage Your Personal Brand Dan Schawbel Just for Fun  Family leaves large tip to honor last wish of deceased relative The family of a man who recently died fulfilled his last wish by giving a waitress at a pizza restaurant a $500 tip. The family, which used a website to raise the money, plans to dole out more large tips in the future. Yahoo!/The Lookout blog (7/12)       SmartQuote  Leaders, by virtue of their authority, exert a disproportionate impact on the mood of those they supervise." --Tony Schwartz, president and CEO of The Energy Project, writing at Harvard Business Review online.       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Thursday, July 12, 2012 Wednesday, July 11, 2012 Tuesday, July 10, 2012 Monday, July 09, 2012 Friday, July 06, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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