ATENEO GRADUATE SCHOOL OF BUSINESS
ENTREPRENEURSHIP
COURSE DESCRIPTION:
- The vision of the business must be compelling. It must be owned passionately by the owner. It must be forceful enough to marshal the organization, stockholders and the market to believe in the business.
- The business model must be carefully and thoroughly scrutinized and analyzed. Most companies (now seven out of ten) innovate their business models to tap the bottom of the pyramid and middle market especially in the emerging market. The business models need to be changed. You cannot run 200 kmh on a business model designed for 80 kmh. Yet, some companies insist on competing in new markets with aged and tired business models.
- Innovation, creativity, invention play important role in entrepreneurship. "Ideas are fine but execution is a bitch." It is also true that old businesses and its leaders run out of fresh and original ideas. Idea fruition is not taught elsewhere.
- The product must have main value proposition that must likewise be compelling (like the vision) to its captive market, providing real value to customers; and is either affordable or unique or both. You cannot come out with a tired and expensive product. It must be within the reach of its primary target market and must be unique.
- The purpose of strategy, (choice of means to achieve objectives) is to please the customers / (PTM) and defeat competitors.
- To be differentiated and for a business to succeed, objectives must be starting point of all planning. "Begin with end in mind". This is a weak point for many businessmen who think that putting up a plant and/or other inputs are objective. Sales results, financial results are.
- Personal mastery / HR is an important aspect of many businesses differentiation. Many businesses now did not exist 5 years ago. The new entrepreneurs of 21st century created them.
TITLE
|
ACTIVITY
|
SESSION
| |
Mastery of Self
|
IQ
EQ
Attitude
Leadership
|
1. "I am the Best"
2. Submission of learning Agreement
3. Creativity / Innovation exercise
|
1 – 3
|
Mastery of Opportunity
|
Seeking
Screening
Seizing
|
Macro Analysis
Micro Market
· Location
· Competition
· Customer
Serendipity Walk
|
4 - 6
|
Mastery of the Enterprise
|
Jeopardy Game
Case Analysis
Entrep Talk Visit
|
7 - 14
|
WHO
|
COMPONENT
|
WEIGHT
| |
Individual
|
Attendance & Recitation
|
2.5%
|
1 hour late = 1 absence
1 absence = 0.75%
|
Individual
|
Factors Paper
|
2.5%
|
What factors I do / don't posses that make / do not make me a Business Entrep (not more than 3 pages). You can do a self assessment available from the internet. Do a thorough self analysis.
|
Individual
|
Business Plan
|
25%
|
Paper on planned enterprise, complete with opportunity screening, seizing, marketing plan, operational plan, financials, timelines, exit plan.
(not less than 40 pages, due on the 4th week after the semester ends)
|
Individual
|
Special Report
|
10%
|
10 minutes power point on assigned topic
|
Individual
|
NU 12
|
10%
|
Journal of what new opportunities the student saw at work or personal life, cases or readings. The focus is opportunities and innovation.
|
Individual
|
Case Analysis
|
10%
|
Assigned Cases. Use the SPADA outline (Situation, Problem, Alternatives, Decision, Action).
This is mostly orals. See notes on Case Analysis.
|
SUBTOTAL (Individual)
|
60%
| ||
Group
|
Entrep Visit / Talk
|
10%
|
Entrepreneur Talk in the classroom on his/her life's up and downs, and advice to the class. (not more than 30 mins, and 30 mins. For Q & A).
Decribe how he started the business. This may also be a plant visit. Did he undergo the three masteries? Did they do the opportunity seeking, screening and seizing?
Automatic grade of 4.0 for the group for this component.
|
Group
|
Micromarket Analysis
|
5%
|
Please See notes on Assignments.
|
Group
|
PDQ of microenterprise
|
5%
|
Please See notes on Assignments.
|
Group
|
New Illegal Activity
|
5%
|
Plan how to execute a new crime. It must not have been done before. Act it out if you must.
|
Group
|
Creative Activity I
New Product Design
|
5%
| |
Group
|
Innovation 2
Product Prototyping
|
5%
| |
Group
|
Innovation on Business Process
|
5%
| |
SUBTOTAL (Group)
|
40%
|
- Turo-turo
- Banana Q
- Fish Ball
- Hot Pandesal
- Lugawan
- Barbeque
- Adidas
- Jollijeep
- BarbeQ
- Others – Sago / Gulaman / Hotdog
- You may opt for other enterprise
- Drawing, concept
- Bill of materials / CGS (affordability)
- How to produce the product
- Product objective:
- One fast food vs. another (Wendys vs. Jollibee vs. McDo.). Other variants…
- Describe / observe the following:
- CUSTOMERS – people – age, sex, occupation
- ESTABLISHMENT – menu – Product / Price
SESSION
|
TOPICS
|
# 2
|
New attitude / paradigm
|
# 3
|
New spending habits / routine
|
# 4
|
Professionalism – new work, methods, practices
|
# 5
|
New processes at work , study
|
# 6
|
New products / product improvements
|
# 7
|
New business ideas
|
# 8
|
Serendipity walk – take a walk along a busy street near you. List down as many business opportunities you can think of. Just list down.
|
# 9
|
What pisses you off at the mall? What do you suggest?
|
# 10
|
What pisses you off at the neighborhood? What do you suggest?
|
# 11
|
What pisses you off in your office/ What do you think must be done?
|
# 12
|
What pisses you off at AGSB? What must be done?
|
TOPICS
|
AREA OF MASTERY
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Self
|
|
Self
|
|
Self
|
|
Self
|
|
Self
|
|
Self
|
|
Self
|
|
Enterprise
|
|
Self
|
|
Self
|
|
Self
|
|
Self
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise / Self
|
|
Enterprise / Self
|
|
Enterprise / Self
|
|
Opportunity
|
|
Enterprise/Opportunity
|
|
Enterprise
|
|
Opportunity
|
|
Self
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
|
Enterprise
|
ENTREPRENEURSHIP
- Pioneer seeds
- Work at CLSU / Phil Rice
- Henry Lim
- Topics / Business – It is a good idea that once the student enrolls at this subject, he/she immediately "enrolls the business" he/she has in mind. Fourteen (14) weeks is too short to write a decent business plan!
- Size – preferably micro to small only
- If the student will start a new business, he and his/her group must show proofs they can raise the amount.
- Ownership
- Can be owned by the student
- May be owned by somebody else, but w/o Business Plan yet or is eligible to be made better by a Business Plan.
- New / Start Up or Existing?
- MICROMARKET
- The business plan should have a Financial portion – start up cost, Break Even Analysis, cash flow, Profit & Loss and Balance Sheet. 3 years projection is the minimum. If you miss number 5, the paper gets an F! If you submit a late paper its INC for a period of first 30 days, and an F thereafter for entire course (not just for BP).
SESSION
|
TOPICS
|
OBJECTIVES
|
ACTIVITY
|
SPECIAL REPORT
|
LECTURE
|
ASSIGNMENT FOR THE FOLLOWING WEEK
|
1
|
Course Intro
|
1. To know each other better: Prof vs. students
2. To know course expectation; grading system
|
1. Self introduction "What are my secret desires"
2. Walk through course syllabus
3. Debate "Entrepreneur are Born, made or Accidental"
|
1. About the Professor
2. Intro to Entrepreneurship
|
1. Class cards
2. Learning Agreement
Please copy paste from teaching mentioned upload at www.profjorgeentrep_jusgein@blogger.com
| |
2
|
SELF MASTERY
|
1. To emphasize importance of importance of individual in enterprise creation / execution
|
1. " I am the Best" self affirmation exercise; 2 minutes talk by each students explaining why he is the best (Class votes who is the best)
|
1. Personal Mastery
2. Please see slideshare, see link at blog, click to link
|
1. Factors paper (2.5%) Factors that I posses/do not posses that qualify me to be entrepreneur
2. NU12 (graded) (see notes on Assignments)
| |
3
|
SELF MASTERY
|
1. To practice innovation in illegal activity
|
Group Presentation
New Illegal activity
|
1. Advances in Oncology
2. Telemedicine
|
1. NU 12 (graded)
2. Group report
New Illegal Activity (graded)
| |
4
|
OPPORTUNITY
|
1. Distinguish opportunity with innovation creativity invention
|
Group presentation
Micromarket observation of food outlet
|
1. Opportunity Seeking and Screening
2. Please see slideshare, see link at blog, click to link
|
1. NU 12 (graded)
2. Learning to Be Questionaire
3. Group report on micromarket (graded)
| |
5
|
OPPORTUNITY
|
Group presentation
Creative Activity 1
|
3. Robotics
4. Molecular Medicine
5. Bioengineering
6. Genetics and diseases
|
1. Opportunity Seizing
2. Entrepreneurship
|
1. NU 12 (graded)
2. Group report on creative activity 1 (graded)
| |
6
|
OPPORTUNITY
|
Group presentation
Creative Activity 2
|
7. Stem Cells
8. Medical Tourism
9 . New medicine / Treatment
|
1. Product Design
|
1. NU 12 (graded)
2. Creative Activity 2
| |
7
|
OPPORTUNITY
|
Group Presentation
PDQ
|
10. NKTI
11. Advances in Oncology
|
1. New Marketing
|
1. NU 12 (graded)
2. Group Presentation in PDQ (graded)
| |
8
|
CASE ANALYSIS JEOPARDY
|
1. To evaluate students of 1st 7 session in new invasive way
|
1. Jeopardy Quiz
2. Case Analysis MC II (orals)
3. Case Analysis Lontoc (orals)
|
12. Non invasive surgery
13. Low Cost Innovation
|
1. EDS
2. Process Innovation
|
1. NU 12 (graded)
2.Group Presentation in PDQ (graded)
|
9
|
CASE ANALYSIS
|
1. To train students critical (Socratic) Thinking, Havardian Thinking
|
1. Pranav Case Analysis (orals)
2. Mico Case Analysis (orals)
Group presentation
Group Creative Activity 3
|
14. Low Cost Health Delivery
15. Hospitals / Return of Home visit MD practice
|
3. Business Model Innovation
|
1. NU 12 (graded)
2. Write up of group creative activity 3 (graded)
|
10
|
CASE ANALYSIS
|
1. Victoria Court
2. Red Crab
Group Creative Activity 4
New process / Profit
|
Marketing
Blue Ocean
|
1. NU 12 (graded)
2. Group Creative Activity 4
| ||
11
|
MASTERY OF THE ENTERPRISE
|
1. Case Analysis Entrep Families of Asia
|
VMOKRAPI
Business Concept Model
|
1 . NU 12 (graded)
2. Topic and Outline of Business Plan (graded) (2.5%)
| ||
12
|
WRITING A BUSINESS PLAN
|
1. Review of Finance
2. Use of spreadsheet
|
SPATRES
|
1. NU 12 (graded)
2. Submit VMOKRAPI portion of BP (2.5%) (graded)
| ||
13-14
|
WRITING A BUSINESS PLAN
ENTREP TALK
CLOSING
|
Entrep Visit Talk
1. Another jeopardy (optional)
2. Entrep Visit Talk (if not completed in the 14th session)
3. Awarding
4. Singing "Song for Mary"
|
Business Model Innovation for 21st Century
|
1. NU 12 (graded)
2. Submit SPATRES portion of BP (2.5%) (graded)
3. Submit first draft of Business Plan (graded) 5 points
|
Component
|
Individual
|
Weight
|
Comments
| ||||
Attendance
|
Individual
|
2.5
|
1 hour late = 1 absence
1 absence = -2 pts.
Max of 3 absences
| ||||
Factors Paper
|
Individual
|
2.5
|
Completeness
50%
|
30
|
Analysis
20%
|
Relevance
30%
|
Not Less than 3 pages
|
Special Report
|
Individual
|
10
|
Completeness
50%
|
10
|
Relevance to Entrepreneurship
20%
|
Presentation
20%
|
Not more than 20 minutes;
No hard copy needed
|
NU 12
|
Individual
|
10
|
Uniqueness
70%
|
5
|
Practicality
30%
|
1 page of new ideas submitted weekly
| |
Business Plan
|
Individual
|
25
|
Completeness
70%
|
10
|
Incorporation of
In Business Plan
|
Various Learning
(30%)
|
Not less than 20 pages
NB: If there is a product sample + 0.5
|
Case Analysis
|
Individual
|
10
|
Critical Thinking
70%
|
Relevance of
Hypothesis /
|
recited facts to
Objectives (30%)
|
NB: If the student hesitates or opts for a written case analysis, he may do so.
| |
60
|
Individual/
|
Content
|
Polish
|
DATA/ FACTS/
| |||||
Component
|
Group
|
Weight
|
Relevance
|
Analysis
|
Craftsmanship
|
Creativity
|
Presentation
|
Comments
|
Micro market Analysis
|
Group
|
5
|
20
|
30
|
10
|
20
|
20
|
Soft copy only; upload to blog
|
PDQ / EDS
|
Group
|
5
|
20
|
30
|
10
|
20
|
20
|
Upload to blog
|
New Illegal Activity
|
Group
|
5
|
10
|
30
|
40
|
20
|
≤ 10 minutes
| |
Entrepreneur Visit / Talk
|
Group
|
10
|
AUTOMATIC 4.0 IF ENTREPRENEUR VISITS THE CLASS
| |||||
Other Group Creative Activity
|
Group
|
5
|
Upload to blog
| |||||
40 %
|
Score
|
Description
|
4.0
|
In addition to Score 3.0 performance, in-depth inferences and applications that go beyond what was taught.
|
3.5
|
In addition to Score 3.0 performance, partial success at inferences and applications that go beyond what was taught.
|
3.0
|
No major errors / omissions regarding any of the information and/or processes (simple or complex) that were explicitly taught.
|
2.5
|
No major errors / omissions regarding the simpler details and processes, and partial knowledge of the more complex ideas and processes.
|
2.0
|
No major errors / omissions regarding the simpler details and processes, but major errors / omissions regarding the more complex ideas and processes.
|
1.5
|
Partial understanding of the simpler details and processes but major errors / omissions regarding the more complex ideas and processes.
|
1.0
|
With help, a partial understanding of some of the simpler details and processes and some of the more complex ideas and processes.
|
0.5
|
With help, a partial understanding of some of the simpler details and processes, but not the more complex ideas and processes.
|
0.0
|
Even with help, NO understanding or skill demonstrated.
|
No comments:
Post a Comment