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Monday, November 14, 2011

On Case Analysis and Case Method

Our generation needs an ENTREPRENEURIAL REVOLUTION.

There has been a lot of queries on their emailed case analysis and I could not answer all of them.  May I repeat my emails to some of them and my verbal comments and clarifications:

l.  Our standard is the case analysis we do in the class;   the multitude of facts must be sifted as their relevance, importance, urgency and direction  (trending is the trendy term).  Not all facts are created equal.  Nor can you compare them with the present.  You have to stick to the case.

2.  Please read the guidelines in the syllabus, and the critical thinking in Learning to Think portion of the Personal Mastery lecture at slideshare by the Prof.

3.  Follow either the GROW (Goal, Reality, Option, What to do) of the SPADA outline as you attack the case.:   Situation, Define the Problem, What are the Alternatives, Decision and Action.   Have an objective, a hypothesis.

4.  As you examine the situation, relate it to your problem solving skills ie, having a point of view, a framework to attack the case:   is it a marketing problem, finance, execution problem;  how do you relate it to the concepts that you know;  is it a conflict between vision and reality.  For example many see no problem in Victoria Court or Red Crab;  some do.  Why is it a problem?

5.  Ask the question why 5x as you read the case.

It is not about the case.  It is about developing critical thinking in you.  It is about living curious;  it is about the Harvardian way of thinking - to question everything.  It is about having a better thinking process.  The group work, group brainstorming should have helped you develop the case method of analysis.  Or the class sessions on case. 

Good luck to you and be a better thinker and leader.  MBA.  You

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