Professor on Entrepreneurship
Rizal Philippines
October 20, 2019
1. What are leads? Why do you need this?
In previous lectures, leads are suspects. They are the universe of audience in the community who
can be suspects or who COULD BE POSSIBLY INTERESTED IN OUR PRODUCTS SOME
TIME. Thus they may be non customer, non prospect,and you as a marketer may ignore them
Hence we have a program to take care of this via: FOFF (Free obituaries for friends - people who
are customers
2. Why do we need them?
This is to keep the sales funnel forever operating - suspects, leads, replace the prospects who become
your buyers.
3. Example:
For every 100 people 3% are sure buyers (Class A) 7% are B, interested but maybe lacks money
or needs further conversation
30% are not interested at all.
By your ads and sales talk, or say a stadium talk, you may lose your leads:
How do you let the 30% stay in the stadium because they may be transformed from C or D
Suspects to A and B.
If you say, those who will buy the lot stay, we will lunch, then only 3 will remain the rest will leave.
Hence in lead generation, you want to a have a pool of suspects who can be prospects.
In lead generation you widen the net
Get them with opt in or learn more posts: Send them PDF, tips on things that may be
of help to them in the future. Like estate planning, staying healthy
After 3 to 5 months of being a friend and you sending them information, they may become your
friend and be a buyer too. So the rest of 30% stay and now you have a larger pool of buyers
Holy Gardens Group. My day job
Sunday, October 20, 2019
Lead Generation using FB ads, by Deep End
Professor on Entrepreneurship
October 20, 2019
Rizal Philippines
Merge FB Ad Manager with MailChimp or Many Chat..
Do a FB ad.
1. Amazing pics use multiple picture using Image dynamic (
2. Ad post limits 25 title, 50 beneath picture; 200 pictures for ad text
3. Select Ad group; select audience, select budget
Detailed segmenting: hobbies, employment (self for taxation) analyze)
Our product and business. We have been here for 36 years
October 20, 2019
Rizal Philippines
Merge FB Ad Manager with MailChimp or Many Chat..
Do a FB ad.
1. Amazing pics use multiple picture using Image dynamic (
2. Ad post limits 25 title, 50 beneath picture; 200 pictures for ad text
3. Select Ad group; select audience, select budget
Detailed segmenting: hobbies, employment (self for taxation) analyze)
Our product and business. We have been here for 36 years
Building traffic by by Peng Joon - conversation dominating strategy
Professor on Entrepreneurship
Rizal Philippines
October 20, 2019
Luma na ito, panahon ito ni Google at email, FB age na. find our how
to do at age of FB and Instagram
How would you like to earn more? You can do this by dominating the web making conversation about yourself and product. You have to build trust with the followers because they know and trust you.
The presentation matches what the other gurus are saying.
1. You can proceed to making offer at once. You have to win the trust and friendship of the
market. Many cant buy because: they dont know you, your company and the product
2. The steps needed are:
1. Acquaintance
2. Friendship
3. Marriage
3. Understand that your goal is to guide the readers, transform from 1 to 3. It takes time for people
to absorb the information and buy from you.
4. The business owner, the entrepreneur must do the 3 things
1. Create value
2. Communicate the value
3. Accelerate, leverage multiplying the communication process
But it cant done overnight. Poon has a staff and he must have done this over a long period of time
Content marketing acceleration strategy; converstation domination
1. Make 120 videos
2. Schedule their showing on different platforms
3. Transcribe the videos (there are some platform that does this)
4. Put subtitles, gather them in a platform and schedule select the platform where to upload:
You tube, facebook, vimeo, instagram. A play list. They must have pixel format. FB is 720 x720
Que for the next 90 days. Only 5% of the videos perform...
5. Make quote cards for each of the post/video you made. With image made from Fondo, photo monkey
N.B stagger the posting of video and quote gram so that they dont appear on the same month...
https://spark.adobe.com/make/posters/quote-posters/
https://quotescover.com
https://www.designwizard.com/template/recreation/inspirational-quotes-images/
6. Long term blog post. Take the transcription add admonition and place in shared folder
and post on your blog...
7. Getting your ROI. How do you harvest money from your work and investment?
Summarize:
1. Make your videos
2. Curate videos, have subtitles. Trascribe. Have a consistent theme
3. Do the following:
1. Post the video at different platforms
2. Create quote cards - post af FB and Instangram
3. Post the quote card and transcription (with video) at your blog.
4. Use the following to convince people to buy the product
Conclusion: Being good at something is not due to talents alone. Skills can be developed by training
and hard work.
I have been able to do this: I have several blogs on biking, landscaping, health (cures) self development, memorial park, solar, physical fitness: our town, on politics and philosophy. and paired with FB pages. It is just I missed some of the recommendation by Peng Joon (since this is not a full time job, more of the hobby)
1. I did not post as myself, I shunned publicity
2. Did not do videos (since I am not technically adept at this)
3. I was not focused since I was posting on diverse topics. I have many topics, too much food on the plate.
4. Since there are no videos there are no transcription. If there are videos, they are existing You Tube
videos, I should have made on my own.
5. No quote cards.
6. But I have blogs. I should have linked the blogs a and facebook nd main business so that the other followers can converge or be linked to your sponsoring business and be part of the sales funnel
Click to find about our sponsor
Rizal Philippines
October 20, 2019
to do at age of FB and Instagram
How would you like to earn more? You can do this by dominating the web making conversation about yourself and product. You have to build trust with the followers because they know and trust you.
The presentation matches what the other gurus are saying.
1. You can proceed to making offer at once. You have to win the trust and friendship of the
market. Many cant buy because: they dont know you, your company and the product
2. The steps needed are:
1. Acquaintance
2. Friendship
3. Marriage
3. Understand that your goal is to guide the readers, transform from 1 to 3. It takes time for people
to absorb the information and buy from you.
4. The business owner, the entrepreneur must do the 3 things
1. Create value
2. Communicate the value
3. Accelerate, leverage multiplying the communication process
But it cant done overnight. Poon has a staff and he must have done this over a long period of time
Content marketing acceleration strategy; converstation domination
1. Make 120 videos
2. Schedule their showing on different platforms
3. Transcribe the videos (there are some platform that does this)
4. Put subtitles, gather them in a platform and schedule select the platform where to upload:
You tube, facebook, vimeo, instagram. A play list. They must have pixel format. FB is 720 x720
Que for the next 90 days. Only 5% of the videos perform...
5. Make quote cards for each of the post/video you made. With image made from Fondo, photo monkey
N.B stagger the posting of video and quote gram so that they dont appear on the same month...
https://spark.adobe.com/make/posters/quote-posters/
https://quotescover.com
https://www.designwizard.com/template/recreation/inspirational-quotes-images/
6. Long term blog post. Take the transcription add admonition and place in shared folder
and post on your blog...
7. Getting your ROI. How do you harvest money from your work and investment?
Summarize:
1. Make your videos
2. Curate videos, have subtitles. Trascribe. Have a consistent theme
3. Do the following:
1. Post the video at different platforms
2. Create quote cards - post af FB and Instangram
3. Post the quote card and transcription (with video) at your blog.
4. Use the following to convince people to buy the product
Conclusion: Being good at something is not due to talents alone. Skills can be developed by training
and hard work.
I have been able to do this: I have several blogs on biking, landscaping, health (cures) self development, memorial park, solar, physical fitness: our town, on politics and philosophy. and paired with FB pages. It is just I missed some of the recommendation by Peng Joon (since this is not a full time job, more of the hobby)
1. I did not post as myself, I shunned publicity
2. Did not do videos (since I am not technically adept at this)
3. I was not focused since I was posting on diverse topics. I have many topics, too much food on the plate.
4. Since there are no videos there are no transcription. If there are videos, they are existing You Tube
videos, I should have made on my own.
5. No quote cards.
6. But I have blogs. I should have linked the blogs a and facebook nd main business so that the other followers can converge or be linked to your sponsoring business and be part of the sales funnel
Click to find about our sponsor
Friday, October 18, 2019
3 kinds of sellers in a sales and marketing organization - who is the most important?
Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
3 types of people are needed in a sales organization
1. Finder (the one who has the network, ,prospect) - the most important position
(but cant be done by a FB admin..)
2. The closer
3. The developer (CS guide) who makes customer stay one.
System can teach closing and customer link. But finding network....
Rizal Philippines
October 18, 2019
3 types of people are needed in a sales organization
1. Finder (the one who has the network, ,prospect) - the most important position
(but cant be done by a FB admin..)
2. The closer
3. The developer (CS guide) who makes customer stay one.
System can teach closing and customer link. But finding network....
How to sell anything to anyone using AIDA method
Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
1. Break the pattern and get the people stop the routine...
2. Interest: something unusual bizarre
3. Desire - people buy because of Emotion
Include the emotion desire in buying.. (from hell to heaven)
Transform the person. Paint a picture of the
4. Call to action
1. Scarcity/urgency. With count down timer.
2. Social proof (if other people are using this)
3. Likeability... From pleasant people (include your picture in the ad)
4. Handling objections include the anticipated objections..
5. Limiting options
Rizal Philippines
October 18, 2019
1. Break the pattern and get the people stop the routine...
2. Interest: something unusual bizarre
3. Desire - people buy because of Emotion
Include the emotion desire in buying.. (from hell to heaven)
Transform the person. Paint a picture of the
4. Call to action
1. Scarcity/urgency. With count down timer.
2. Social proof (if other people are using this)
3. Likeability... From pleasant people (include your picture in the ad)
4. Handling objections include the anticipated objections..
5. Limiting options
Benchmarking Billion Dollar Companies FB ads.
Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
1. Limitation 25 characters limitation; 90 character text 200 characters for ad copy..
2. People buy because of emotion
3. Social proof.
4. Strong value proposition: solution of problems transformation. The magic..
(not the product)
5. Attractive photo. Emojis
6. Scarcity
You must not start from the start. Get inspiration from other ads...
Rizal Philippines
October 18, 2019
1. Limitation 25 characters limitation; 90 character text 200 characters for ad copy..
2. People buy because of emotion
3. Social proof.
4. Strong value proposition: solution of problems transformation. The magic..
(not the product)
5. Attractive photo. Emojis
6. Scarcity
You must not start from the start. Get inspiration from other ads...
Facebook advertisement from A to Z
Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
\
Facebook advertisement from A to Z
Nothing can make ad writing easier than FB, from A to Z right on your table with you the entrepreneur doing this alone....
A. Creating the FB page
1. First create a business page (fan page) by clicking on the button create page from your personal account
2. Select local business or company
3. Fill out the all the template. FB will deal with pages that are fully optimized.
B. Writing the ad
1. Click the link create the ad.
2. Go to the page which asks the
Choose the marketing objective:
1. Select video, (if you have a video) lead generation or conversion (dont choose others because they
are a waste of money. Video is the cheapest (2nd or third column)
1. Name the campaign say Holy Gardesn Memorial Plan offer
2. The adsets (which is the target area)
Female, age 31 to 50
Income level
Buyers of say Forest Lake etc
3. The ad
1. Choose a video a startling bizarre video Video is the cheapest ad.
2. Write the headline with the free offer It has to be powerful ad. Dapat may offer the Free
for the customer to take action
3. Write the link
4. Budget say $5 /day (P250.00) choose the lowest so that you can choose the one that works.
and then select a bigger audience
Rizal Philippines
October 18, 2019
\
Facebook advertisement from A to Z
Nothing can make ad writing easier than FB, from A to Z right on your table with you the entrepreneur doing this alone....
A. Creating the FB page
1. First create a business page (fan page) by clicking on the button create page from your personal account
2. Select local business or company
3. Fill out the all the template. FB will deal with pages that are fully optimized.
B. Writing the ad
1. Click the link create the ad.
2. Go to the page which asks the
Choose the marketing objective:
1. Select video, (if you have a video) lead generation or conversion (dont choose others because they
are a waste of money. Video is the cheapest (2nd or third column)
1. Name the campaign say Holy Gardesn Memorial Plan offer
2. The adsets (which is the target area)
Female, age 31 to 50
Income level
Buyers of say Forest Lake etc
3. The ad
1. Choose a video a startling bizarre video Video is the cheapest ad.
2. Write the headline with the free offer It has to be powerful ad. Dapat may offer the Free
for the customer to take action
3. Write the link
4. Budget say $5 /day (P250.00) choose the lowest so that you can choose the one that works.
and then select a bigger audience
Deep end - Writing Facebook ads that convert (sell)
Professor on Entrepreneurship
Rizal Philippines
October 18, 2019
1. Some say FB ads dont work. But it works.
It will work if you have the right PTM
Killer ad
2. 3 type of ads:
Corresponding to
1. Content marketing - lead generation acquaintance
2. Remarketing friendship
3. Offer wedding
3. Tips:
1. People dont buy products just for the products - for transformation and problems solved.
Like coffee at Starbucks. People do not buy the coffee. But drinking coffee at Starbucks make you
feel social... A transformation
2. Use social proof (also espoused by Bob in Persuasion.) Testimonials
3. Scarcity and timeline.. You gotta act now... Nothing lasts forever
4. Watch what people do when scrollling:
1. Stop the scrolling with a unique picture
2.. Then they will look at the headline
3. And then the content... - killer ad
xxxxx
1, Lead generation
1. Use yellow
2. Use emoji
3. List the bullet for the benefits that can be gained. The glimpse of transformation that triggers
questions. What are those secret?
2. Remarketing...
Exquisite event.
1. Picture of a wedding (social proof)
Headline - have you been to a wedding that does not look good. Paint the picturee
2. Problem decorating a wedding
3. How can we transform the wedding
4. Paint the picture of transformation
5. Add a line on scarcity
6. Link to something to a page - to a form, to messenger..
3. Advertising an offer... Carwash
1. Offer
Problem - you sit out car wash.
Transformation - how does it work
2. What is deadline (this week only) 20% off
Give solid reason why they should get the offer..
Rizal Philippines
October 18, 2019
1. Some say FB ads dont work. But it works.
It will work if you have the right PTM
Killer ad
2. 3 type of ads:
Corresponding to
1. Content marketing - lead generation acquaintance
2. Remarketing friendship
3. Offer wedding
3. Tips:
1. People dont buy products just for the products - for transformation and problems solved.
Like coffee at Starbucks. People do not buy the coffee. But drinking coffee at Starbucks make you
feel social... A transformation
2. Use social proof (also espoused by Bob in Persuasion.) Testimonials
3. Scarcity and timeline.. You gotta act now... Nothing lasts forever
4. Watch what people do when scrollling:
1. Stop the scrolling with a unique picture
2.. Then they will look at the headline
3. And then the content... - killer ad
xxxxx
1, Lead generation
1. Use yellow
2. Use emoji
3. List the bullet for the benefits that can be gained. The glimpse of transformation that triggers
questions. What are those secret?
2. Remarketing...
Exquisite event.
1. Picture of a wedding (social proof)
Headline - have you been to a wedding that does not look good. Paint the picturee
2. Problem decorating a wedding
3. How can we transform the wedding
4. Paint the picture of transformation
5. Add a line on scarcity
6. Link to something to a page - to a form, to messenger..
3. Advertising an offer... Carwash
1. Offer
Problem - you sit out car wash.
Transformation - how does it work
2. What is deadline (this week only) 20% off
Give solid reason why they should get the offer..
Tuesday, October 15, 2019
The Pyschology of Influencing - Getting People to say Yes
Professor on Entrepreneurship
Rizal Philippines
October 16, 2019
Professor Robert Cialdini wrote a book, a sequel to Influence 20 years ago and then later, Pre -Suasion. He is a Prof Emeritus of Psychology at University of Arizona. He researched on how yes decision, or infuencing process takes place. Definitely it is not about logic and merits of the product.
We are influenced by what happens before the influencing takes place...
He looked at the process and investigating the work of marketers and sales people. He found out that there were 6 secrets:
1. Reciprocity - people would say yes to people who did favors to them like gifts etc. (So corrupt
practices continue.
2. Likes - Book how to win Friends and influence people by Dale Carnegie is about this:
Names, finding commonality
3. Authority - those who have credentials, authority
4. Social proof testimonial proof of use and efficacy, research (increased sales by 13 -20%)
5. Scarcity - the last stock, you can not buy more than one
6. Commitment constancy of calling attention....(those who make their appointments are more
likely to appear (lessened no shows in appointment)
Rizal Philippines
October 16, 2019
Professor Robert Cialdini wrote a book, a sequel to Influence 20 years ago and then later, Pre -Suasion. He is a Prof Emeritus of Psychology at University of Arizona. He researched on how yes decision, or infuencing process takes place. Definitely it is not about logic and merits of the product.
We are influenced by what happens before the influencing takes place...
He looked at the process and investigating the work of marketers and sales people. He found out that there were 6 secrets:
1. Reciprocity - people would say yes to people who did favors to them like gifts etc. (So corrupt
practices continue.
2. Likes - Book how to win Friends and influence people by Dale Carnegie is about this:
Names, finding commonality
3. Authority - those who have credentials, authority
4. Social proof testimonial proof of use and efficacy, research (increased sales by 13 -20%)
5. Scarcity - the last stock, you can not buy more than one
6. Commitment constancy of calling attention....(those who make their appointments are more
likely to appear (lessened no shows in appointment)
Wednesday, October 9, 2019
Vision of Health or Vision of Heaven to capture sales
Professor on Entrepreneurship
Rizal Philippines
October 9, 2019
Marketer Joon at FB suggests selling to be drawing a vision of an island of heaven and hell.
Your goal is to bring the person from hell (problem) to that of heaven (bliss better life)
Will it be better to be positive or start painting the negative. ?
People normally will not respond to a positive ad. What will interest you more: having healthy gum or how to remove toot ache? Definitely it is the second one.
Find the pain and solve this. Find the problem and solve this
https://holygardensplots.blogspot.com/
Rizal Philippines
October 9, 2019
Marketer Joon at FB suggests selling to be drawing a vision of an island of heaven and hell.
Your goal is to bring the person from hell (problem) to that of heaven (bliss better life)
Will it be better to be positive or start painting the negative. ?
People normally will not respond to a positive ad. What will interest you more: having healthy gum or how to remove toot ache? Definitely it is the second one.
Find the pain and solve this. Find the problem and solve this
https://holygardensplots.blogspot.com/
Creating a captivating ads to grab attention of buyers
Professor on Entrepreneurship
Rizal Philippines
October 9, 2019
Steps:
1. Know your PTM (primary target market) and know their buying behavior
2. What is the offer (product or service)
3. Hook. How are you going to bait the prospect from among other population:
1. Shocking picture to show to the customer (say old watermelon)
2. Solution to a problem (always a good strategy)
3. Power words:
Paint words in a copy. E.g. Weird product to remove disgusting gunk
Paint the picture in their mind preferably with video..
Call to action: click here to register, click here to learn more... sign up now
Rizal Philippines
October 9, 2019
Steps:
1. Know your PTM (primary target market) and know their buying behavior
2. What is the offer (product or service)
3. Hook. How are you going to bait the prospect from among other population:
1. Shocking picture to show to the customer (say old watermelon)
2. Solution to a problem (always a good strategy)
3. Power words:
Paint words in a copy. E.g. Weird product to remove disgusting gunk
Paint the picture in their mind preferably with video..
Call to action: click here to register, click here to learn more... sign up now
How do you ramp up business using FB ads?
Professor on Entrepreneurship
Rizal Philippines
October 9, 2019
Earlier we said that the new marketing now, and biggest and strongest marketing platform now is FB with 1.8 to 2.0 B a month subscribers. Its no longer radio, TV, Google or You Tube. It is FB. So if I or you have not understood yet marketing via FB, then we become extinct or our business is in danger. Better learn this now and/or hire FB marketing experts. Here is the tutorial by Fred Lam.
Learn the FB ad feature;
The 11 objectives of FB ad.
Sample of making FB ad....
Rizal Philippines
October 9, 2019
Earlier we said that the new marketing now, and biggest and strongest marketing platform now is FB with 1.8 to 2.0 B a month subscribers. Its no longer radio, TV, Google or You Tube. It is FB. So if I or you have not understood yet marketing via FB, then we become extinct or our business is in danger. Better learn this now and/or hire FB marketing experts. Here is the tutorial by Fred Lam.
Learn the FB ad feature;
The 11 objectives of FB ad.
Sample of making FB ad....
Will Donald Trump be impeached? Will a socialist govt take over and spell doom for USA
Professor on Entrepreneurship
Rizal Philippines
October 9, 2019
From Florida politics
From Casey Research, The Rise of Soviet America
We are not US experts, nor do we want to intervene is US domestic affairs (as some Senators are wont with regards to De Lima case) But the move to impeach Trump is gaining grounds and the Socialists are (together with the Democrats) are behind the move. And their daring moves include: free health care for everyone, writing off student loans and more all totally $40 trillion dollars a year, dwarfing the US $21 trillion deficit. And where will US govt these: from more taxes (of the rich) and sequestering private savings. wealth forcefully and or/unwillingly by printing more money without value (inflation)
And these will change the quality of life as is happening in Venenzuela which is in hyperinflaction and characterized by migration from a nation typefied by scarcity and hardship. Will this come to US land of the free. Everywhere, as in USSR Germany has often resulted in hyper inflation and hardship. The fall out on the Philippines may not be so severe but Phil will be affected due to trade, BPO, and OFW...
But will the politic fracas oust Trump. No. Experts predict that it is the Fed rates rising that will cause the US stock market to crash and that is worrisome for many bankers. And economists.
Rizal Philippines
October 9, 2019
From Florida politics
From Casey Research, The Rise of Soviet America
We are not US experts, nor do we want to intervene is US domestic affairs (as some Senators are wont with regards to De Lima case) But the move to impeach Trump is gaining grounds and the Socialists are (together with the Democrats) are behind the move. And their daring moves include: free health care for everyone, writing off student loans and more all totally $40 trillion dollars a year, dwarfing the US $21 trillion deficit. And where will US govt these: from more taxes (of the rich) and sequestering private savings. wealth forcefully and or/unwillingly by printing more money without value (inflation)
And these will change the quality of life as is happening in Venenzuela which is in hyperinflaction and characterized by migration from a nation typefied by scarcity and hardship. Will this come to US land of the free. Everywhere, as in USSR Germany has often resulted in hyper inflation and hardship. The fall out on the Philippines may not be so severe but Phil will be affected due to trade, BPO, and OFW...
But will the politic fracas oust Trump. No. Experts predict that it is the Fed rates rising that will cause the US stock market to crash and that is worrisome for many bankers. And economists.
Sunday, October 6, 2019
Rubbing elbows with the rich and famous - in laws of Kings
Professor on Entrepreneurship
Rizal Philippines
October 6, 2019
When he was still alive (he died about 3 weeks ago), our Chinese business partner told me that one of his in laws was a motel magnate. And he was wondering in what way I was connected with the company. I told him that the motel of his in law was a favorite case. And I love it the way it distracts straight thinking from the students in case analysis and discussion. Some even mentioned that it was the result of one of the owners veering towards being a devout Christian. But businessmen will be businessmen no matter what the religious inclination is. Some are disciples of the Church but when it comes to money, when it comes to business, business is business.... My name pala sticks out in the search engine for Victoria court because of blog posts made on the company/case
A way to remove tension and formality in the class, and what conclusion do people have about the case.
The case goes like this: the owner was re positioning the motel as a medium priced hotel and having thematic room. The conclusion is that the top execs were not successful in the re positioning adventure, but they were successful in changing the price points of the industry.
The said motel exec owner died in a helicopter crash near Cuenca (Mt. Maculot) mentioning that he is a billionaire (as a result of this case exercise?)
From CNN 2015 - Motel chain owner dies in helicopter crash
ABS CBN You tube post on the heli crash
Rizal Philippines
October 6, 2019
When he was still alive (he died about 3 weeks ago), our Chinese business partner told me that one of his in laws was a motel magnate. And he was wondering in what way I was connected with the company. I told him that the motel of his in law was a favorite case. And I love it the way it distracts straight thinking from the students in case analysis and discussion. Some even mentioned that it was the result of one of the owners veering towards being a devout Christian. But businessmen will be businessmen no matter what the religious inclination is. Some are disciples of the Church but when it comes to money, when it comes to business, business is business.... My name pala sticks out in the search engine for Victoria court because of blog posts made on the company/case
A way to remove tension and formality in the class, and what conclusion do people have about the case.
The case goes like this: the owner was re positioning the motel as a medium priced hotel and having thematic room. The conclusion is that the top execs were not successful in the re positioning adventure, but they were successful in changing the price points of the industry.
The said motel exec owner died in a helicopter crash near Cuenca (Mt. Maculot) mentioning that he is a billionaire (as a result of this case exercise?)
From CNN 2015 - Motel chain owner dies in helicopter crash
ABS CBN You tube post on the heli crash
Company sales boosted by a drink named after a deadly snake
Professor on Entrepreneurship
Rizal Philippines
October 6, 2019
Myth and truth on Energy Drinks
At the wake of his eldest brother, a business partner, a Chinese when asked about his lovely daughter (was a shampoo model) told us that she is married to a top exec of a beer company. And he told us the story that it was his son in law who conceived of an energy drink and saved the day for the beer company. He saw such an energy drink abroad and was inspired to propose/make one for the company.
The root of all business success is innovation, and creativity. This is great entrepreneurship. So its innovate or die.... Every entrepreneur must strive to ba an innovator. He must think of something new every day. (Not just one but plenty) It should at every executives/manager's routine work. Paradigm
..The beer market was in the doldrums after the light brandy's stole the recreational drinks of adults from the beer (which has become pricey and unaffordable)
And he had it named after a deadly snake, to bite off market share.... And the ferocity of the brand...
Rizal Philippines
October 6, 2019
Myth and truth on Energy Drinks
At the wake of his eldest brother, a business partner, a Chinese when asked about his lovely daughter (was a shampoo model) told us that she is married to a top exec of a beer company. And he told us the story that it was his son in law who conceived of an energy drink and saved the day for the beer company. He saw such an energy drink abroad and was inspired to propose/make one for the company.
The root of all business success is innovation, and creativity. This is great entrepreneurship. So its innovate or die.... Every entrepreneur must strive to ba an innovator. He must think of something new every day. (Not just one but plenty) It should at every executives/manager's routine work. Paradigm
..The beer market was in the doldrums after the light brandy's stole the recreational drinks of adults from the beer (which has become pricey and unaffordable)
And he had it named after a deadly snake, to bite off market share.... And the ferocity of the brand...
Swerti ba yon? Condonation of P1.66 billion worth of loans by a group?
Professor on Entrepreneurship
SPAV law
Rizal Philippines
October 7, 2019
This post is disturbed that the Pres is ranting vs a group of companies whom we admire as one of the biggest has having been their billions of loans condoned by a special law. They are not the only ones though we benefited by these special laws.
Under SPAV, there is no or little loss, since all the NPLs are sold to a SPAV vehicle which facilitates disposal of loan assets because of some incentives. However, the news article indicated that DBP wrote off the xxxxxHoldings (formerly yyyyy)
From Inquirer - DBP writes off xxxx Loan
The Pres of the group was quick to point out that they do not have any more outstanding loans (because they were written off) nor was the loans behest.... (not done by an executive edict) but its payment was condoned. Much worse.
It is not clear whether the said business group exist or get concession because of political connection. Some argue that Senate Pres. who is from Iloilo is kababayan of the Lopez who approved the SPAV law
at and during the time of a Pres. who is a political ally
Ordinary citzens would not get the same privilege. We as businessmen, have to sweat out the business plan, the execution of the plan,, and the repayment of financial obligations. It looks unfair.
What do you think, was PRD30 right in ranting vs this group (or maybe all those businesses whose loans were written off?
SPAV law
Rizal Philippines
October 7, 2019
This post is disturbed that the Pres is ranting vs a group of companies whom we admire as one of the biggest has having been their billions of loans condoned by a special law. They are not the only ones though we benefited by these special laws.
Under SPAV, there is no or little loss, since all the NPLs are sold to a SPAV vehicle which facilitates disposal of loan assets because of some incentives. However, the news article indicated that DBP wrote off the xxxxxHoldings (formerly yyyyy)
From Inquirer - DBP writes off xxxx Loan
The Pres of the group was quick to point out that they do not have any more outstanding loans (because they were written off) nor was the loans behest.... (not done by an executive edict) but its payment was condoned. Much worse.
It is not clear whether the said business group exist or get concession because of political connection. Some argue that Senate Pres. who is from Iloilo is kababayan of the Lopez who approved the SPAV law
at and during the time of a Pres. who is a political ally
Ordinary citzens would not get the same privilege. We as businessmen, have to sweat out the business plan, the execution of the plan,, and the repayment of financial obligations. It looks unfair.
What do you think, was PRD30 right in ranting vs this group (or maybe all those businesses whose loans were written off?
Saturday, October 5, 2019
Inalis na ang pangalan ng school sa site title at Post
Professor on Entrepreneurship
Two years na pong hindi binigyan ng kontrata at dahil hindi ako pumayag na ang entrep na student ay hindi bigbigyan ng sapat ng panahon para isulat ang business plan, isang essential graduation skill ng MBA.
Hindi naman agree na ang entrep student ay matatapos ang kurso na hindi alam ang pagsulat ng business plan. Hayon stop na pag renew ng kontrata. Wala man lang goodbye.
Isinagguni ko sa dating dean na nagrecruit sa akin kung i reretain ko ang pangalan ng school sa soc media account ko. Sabi niya makakabuti na alisin ko. Bagamat ito ay maaaring nakakatulong sa search sa school
Two years na pong hindi binigyan ng kontrata at dahil hindi ako pumayag na ang entrep na student ay hindi bigbigyan ng sapat ng panahon para isulat ang business plan, isang essential graduation skill ng MBA.
Hindi naman agree na ang entrep student ay matatapos ang kurso na hindi alam ang pagsulat ng business plan. Hayon stop na pag renew ng kontrata. Wala man lang goodbye.
Isinagguni ko sa dating dean na nagrecruit sa akin kung i reretain ko ang pangalan ng school sa soc media account ko. Sabi niya makakabuti na alisin ko. Bagamat ito ay maaaring nakakatulong sa search sa school
Diversify or focus?
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Focus or diversity?
Focus means staying with one business and making only investments related to the business. Focus is risky because you are putting your eggs in one basket. The Zurich axiom says that you must bet on few eggs that when they hatch promise big returns. If you spread too thin across many risks then you get thin returns.
The other is diversity by investing in various portfolio or lines of business that spreads risks across various businesses. Ie that of being conglomorate like ITT or Warren Buffets stocks that span across insurance, publishing, coke, and even trains. But takes a lot of skills to manage various businesses just like what ITT found after Harold Geneen left.
But you can see that famous moguls are into focus like Bill Gates - computers and software, Steve Jobs - computer, Li Kai Shing real estate development; Ali Baba - E commerce. For many start up young entrepreneurs I have seen many of them diversify so early so soon in businesses that they do not understand, or too risky to make money for them. I think a good businessman should be able to have a BP in his head even if he sleeping because he/she has focus
Rizal Philippines
October 5, 2019
Focus or diversity?
Focus means staying with one business and making only investments related to the business. Focus is risky because you are putting your eggs in one basket. The Zurich axiom says that you must bet on few eggs that when they hatch promise big returns. If you spread too thin across many risks then you get thin returns.
The other is diversity by investing in various portfolio or lines of business that spreads risks across various businesses. Ie that of being conglomorate like ITT or Warren Buffets stocks that span across insurance, publishing, coke, and even trains. But takes a lot of skills to manage various businesses just like what ITT found after Harold Geneen left.
But you can see that famous moguls are into focus like Bill Gates - computers and software, Steve Jobs - computer, Li Kai Shing real estate development; Ali Baba - E commerce. For many start up young entrepreneurs I have seen many of them diversify so early so soon in businesses that they do not understand, or too risky to make money for them. I think a good businessman should be able to have a BP in his head even if he sleeping because he/she has focus
Dealing with B figures in business - real estate - housing
Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
They say it takes certain kind of personality, character mindset, for you to jump from P100,000 sales to a million. and so on. Unless you take the leap, if you sell only P100,000 thats the way its going to be.
So this calls for a lot self improvement, skills upgrade to make the leap.
So if you are a businessman, and you are used only to millions, aiming for B would seem to be a daunting and ardous task
It seems to me at least. The President of a real estate company whom I have been meeting in the last 5 days, says this year, he would have sold P2 B h and lot packages., Next year he would target P5B, and on the 3rd year, he would target P10B. Well thats for brokerage.
I aspire for business that we own.
I did not realize that it could be that easy.
Say for a 5 hectare project with 31,000 sm costing only Pxxxxxx with 373 individual TCT
200 75sm cut, and 150 150+ up sm cut
Plan A
200 H and L 75 sm P1,500,000 each P300,000,000
173 H and L 150 sm 3,200,000 each 553,600,000
853,600,000
Malapit na sa B assuming walang price increase. Kaya madaling yumaman si
MV and company. Malakas lang loob mo
Plan B: raw land acquisition
100,000 x 60% /75 sm 857 sm x 1.5 million each 1,285,550,000
Wow
Rizal Philippines
October 5, 2019
They say it takes certain kind of personality, character mindset, for you to jump from P100,000 sales to a million. and so on. Unless you take the leap, if you sell only P100,000 thats the way its going to be.
So this calls for a lot self improvement, skills upgrade to make the leap.
So if you are a businessman, and you are used only to millions, aiming for B would seem to be a daunting and ardous task
It seems to me at least. The President of a real estate company whom I have been meeting in the last 5 days, says this year, he would have sold P2 B h and lot packages., Next year he would target P5B, and on the 3rd year, he would target P10B. Well thats for brokerage.
I aspire for business that we own.
I did not realize that it could be that easy.
Say for a 5 hectare project with 31,000 sm costing only Pxxxxxx with 373 individual TCT
200 75sm cut, and 150 150+ up sm cut
Plan A
200 H and L 75 sm P1,500,000 each P300,000,000
173 H and L 150 sm 3,200,000 each 553,600,000
853,600,000
Malapit na sa B assuming walang price increase. Kaya madaling yumaman si
MV and company. Malakas lang loob mo
Plan B: raw land acquisition
100,000 x 60% /75 sm 857 sm x 1.5 million each 1,285,550,000
Wow
Digital Marketing evolution - FB is the marketing
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Digital marketing is any type of marketing that uses electronic media. So the first one started when radio was invented by Marconi. Radio is an electronic device. And so with marketing or ads that use, radio, TV, computer and lately cellphones (smart phones)
1 Google age - the marketing putting content at the web to be search optimized at the website and search engine. Still the ads on regular media played a major role, and the internet merely served as another media to view the ads.
2. FB age - now marketing is not via search engine of Google. or simply clicking the button for facebook for added exposure. Now FB is the marketing medium and/or marketing, and be run independent of google, and thus the SEO, webinar the white paper brochure blog era has passed All you need is Facebook
It is time for e commerce, of Lazada and facebook and facebook is trying to emulate Lazada with its market book.
A marketer was dismayed by his failures at Digital Marketing and simply describes the 3 step process as
1. Know very well, define the value being offered by your product;
2. Communicate this to the market. (And you choose the platform)
3. Leverage your communication process by employing tools that will enable you to reach more
customer at least cost and least time.
Facebook would seem to be the tool, solution to number 3. Facebook is the marketing. The whole of facebook is no longer to be seen as a social corner but as a marketing platform, the one big e commerce platform for many products of the world (although AliBaba and Lazada etc would seem to dominate the other part of the e commerce)
Facebook ads, and its targeting of prospect, and proximity marketing would seem to be more efficient even vs the traditional media of TV and newspapers. With over 2.00 billion views a month, FB dwarfs Google and other web site. Even You tube (which makes most money for Google) But you have to understand the T & C of FB, otherwise your account will be closed and you will be banned.
There is no longer a need for the SEO steps in the Google era. As a matter of fact very few people read the blogs. I was an active blogger before. I post directly to Facebook...
Posting at FB for marketers. open a fan page from your personal account > fill up the blanks > start posting> boost > or create an ad.
Rizal Philippines
October 5, 2019
Digital marketing is any type of marketing that uses electronic media. So the first one started when radio was invented by Marconi. Radio is an electronic device. And so with marketing or ads that use, radio, TV, computer and lately cellphones (smart phones)
1 Google age - the marketing putting content at the web to be search optimized at the website and search engine. Still the ads on regular media played a major role, and the internet merely served as another media to view the ads.
2. FB age - now marketing is not via search engine of Google. or simply clicking the button for facebook for added exposure. Now FB is the marketing medium and/or marketing, and be run independent of google, and thus the SEO, webinar the white paper brochure blog era has passed All you need is Facebook
It is time for e commerce, of Lazada and facebook and facebook is trying to emulate Lazada with its market book.
A marketer was dismayed by his failures at Digital Marketing and simply describes the 3 step process as
1. Know very well, define the value being offered by your product;
2. Communicate this to the market. (And you choose the platform)
3. Leverage your communication process by employing tools that will enable you to reach more
customer at least cost and least time.
Facebook would seem to be the tool, solution to number 3. Facebook is the marketing. The whole of facebook is no longer to be seen as a social corner but as a marketing platform, the one big e commerce platform for many products of the world (although AliBaba and Lazada etc would seem to dominate the other part of the e commerce)
Facebook ads, and its targeting of prospect, and proximity marketing would seem to be more efficient even vs the traditional media of TV and newspapers. With over 2.00 billion views a month, FB dwarfs Google and other web site. Even You tube (which makes most money for Google) But you have to understand the T & C of FB, otherwise your account will be closed and you will be banned.
There is no longer a need for the SEO steps in the Google era. As a matter of fact very few people read the blogs. I was an active blogger before. I post directly to Facebook...
Posting at FB for marketers. open a fan page from your personal account > fill up the blanks > start posting> boost > or create an ad.
Pricing your services as a consultant, or business plan preparation
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
I am shocked by the prices being charged by fellow lecturers for their services.
I do not ask for a price because I have my own business from which I derive income. I would get about P5k to P10k for a whole day of lecture and presentation. For BP I charge P50,000 on staggered basis.
Cheap hindi ba. May mga kaibigan akong doctor, na nagtatanong ng advice pa dinner nga lang. And then pag nagpatingin ka may charge... How unfair yata. Or I should charge the correct value for my knowledge and expertise...
My former subordinate charge P100,000 for out of MM speaking engagement. There was a BP for a memorial park na ang charge ay P200,000 for a bank loan, and even then the loan was not granted.
How much should be the fair amount to be charged.?... Or huwag na lang tumanggap ng engagement?
Rizal Philippines
October 5, 2019
I am shocked by the prices being charged by fellow lecturers for their services.
I do not ask for a price because I have my own business from which I derive income. I would get about P5k to P10k for a whole day of lecture and presentation. For BP I charge P50,000 on staggered basis.
Cheap hindi ba. May mga kaibigan akong doctor, na nagtatanong ng advice pa dinner nga lang. And then pag nagpatingin ka may charge... How unfair yata. Or I should charge the correct value for my knowledge and expertise...
My former subordinate charge P100,000 for out of MM speaking engagement. There was a BP for a memorial park na ang charge ay P200,000 for a bank loan, and even then the loan was not granted.
How much should be the fair amount to be charged.?... Or huwag na lang tumanggap ng engagement?
As an entrepreneur/businessman would you resort to illegal and immoral means to meet your objectives
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
In my discussion with a former subordinate now a multi millionaire in real estate, certain controversial topics came up:
1. Maglalagay ka ba sa govt agencies approving your permits to expedite processing.
He is uncomfortable with this. But let us analyze reality:
My uncle who was a Usec at an agency approving the conversion advised me not to. At that time
conversion was only P10/sm. I applied for conversion in 1983, and got it in 1988 walang lagay.
Otherwise I would have spent P800,000 for that done in 90 days.
A colleague in the academe told me, as he engaged in condo development in QC told me that he has
to come across in QC for the Certificate of Occupancy otherwise he does not get utility connection
and his investment will lay idle.
Many officials are enterprising, and can think of various ways of making money by making processing
of permits harder and longer despite a law vs such pernicious practices. Better said than done.. este
gazetted....
2. Are you willing to hurt your business rivals, to the extent of eliminating them or other obstacles...?
Someone said that you cant be a govt executive unless you have hit men and has the guts to eliminate
detractors.
3. Are you willing to give CIA to govt officials in charge of procurement up to 50% KB just to get
the business or contract, or even to be a stooge, they use your permits, etc and get only 5% on the
gross?
4. Are you willing to use weighing scales that are report wrong weights so that you can sell less for more?
5. Will you resort to tax evasion/ avoidance so that you will get richer faster?
6. Will you adulterate your products, using lesser quality components to sell at same price or say inject
water into your dressed chicken.
7. Will you and other fellow businessman go on price fixing in a certain locality (agree on a price) rather than compete in a free market?
How many of us do business on honest to goodness basis. Being truthful and honest all the times....
Rizal Philippines
October 5, 2019
In my discussion with a former subordinate now a multi millionaire in real estate, certain controversial topics came up:
1. Maglalagay ka ba sa govt agencies approving your permits to expedite processing.
He is uncomfortable with this. But let us analyze reality:
My uncle who was a Usec at an agency approving the conversion advised me not to. At that time
conversion was only P10/sm. I applied for conversion in 1983, and got it in 1988 walang lagay.
Otherwise I would have spent P800,000 for that done in 90 days.
A colleague in the academe told me, as he engaged in condo development in QC told me that he has
to come across in QC for the Certificate of Occupancy otherwise he does not get utility connection
and his investment will lay idle.
Many officials are enterprising, and can think of various ways of making money by making processing
of permits harder and longer despite a law vs such pernicious practices. Better said than done.. este
gazetted....
2. Are you willing to hurt your business rivals, to the extent of eliminating them or other obstacles...?
Someone said that you cant be a govt executive unless you have hit men and has the guts to eliminate
detractors.
3. Are you willing to give CIA to govt officials in charge of procurement up to 50% KB just to get
the business or contract, or even to be a stooge, they use your permits, etc and get only 5% on the
gross?
4. Are you willing to use weighing scales that are report wrong weights so that you can sell less for more?
5. Will you resort to tax evasion/ avoidance so that you will get richer faster?
6. Will you adulterate your products, using lesser quality components to sell at same price or say inject
water into your dressed chicken.
7. Will you and other fellow businessman go on price fixing in a certain locality (agree on a price) rather than compete in a free market?
How many of us do business on honest to goodness basis. Being truthful and honest all the times....
Innovation - NU12 - an unforgettable experience for most MBA entrep students
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Entrepreneurship is about getting out new ideas, new business concept with new. There could be no entrepreneurship without innovation (Peter Drucker defined this word differently by saying that is transferring resources to an activity of higher value - wealth creation e.g. land devoted to vulcanizing shop being a spa)
How to develop this among GSB entrep students?
I required them to submit weekly on line via a blog (email blogpost) their NU12 ideas (for regular MBA- 15 week semester) or NU8 to Regis students. The new ideas could refer to new habit, new product, new process, new tool, new routine. Basta new. Since this is published publicly in a blog and all students can read the work of their classmates, they have submit something really good.
This type of training is something I believe that is lacking in other courses being offered.... Its all about establishing a new albeit small business and that is the mindset of most people on entrepreneurship. So we end up new businessmen (entrepreneurs?) coming with the same same gaya gaya products. What a waste
The other training which we got from Dr. Ed Morato of ACE is serendipity walk We will talk about that later
Rizal Philippines
October 5, 2019
Entrepreneurship is about getting out new ideas, new business concept with new. There could be no entrepreneurship without innovation (Peter Drucker defined this word differently by saying that is transferring resources to an activity of higher value - wealth creation e.g. land devoted to vulcanizing shop being a spa)
How to develop this among GSB entrep students?
I required them to submit weekly on line via a blog (email blogpost) their NU12 ideas (for regular MBA- 15 week semester) or NU8 to Regis students. The new ideas could refer to new habit, new product, new process, new tool, new routine. Basta new. Since this is published publicly in a blog and all students can read the work of their classmates, they have submit something really good.
This type of training is something I believe that is lacking in other courses being offered.... Its all about establishing a new albeit small business and that is the mindset of most people on entrepreneurship. So we end up new businessmen (entrepreneurs?) coming with the same same gaya gaya products. What a waste
The other training which we got from Dr. Ed Morato of ACE is serendipity walk We will talk about that later
P1 B worth of opportunties on a single night - outside of the office
Ateneo Professor on Entrepreneurship
Rizal Philippines
October 5, 2019
Many executives sit behind their desks hopefully thinking on how to improve their businesses or get a deal.
Peter Drucker emphasized that opportunities and results exist outside the business and therefore must look outside their respective offices.
That is right. A President of a real estate company invited me to a dinner and agreed to a restaurant which is merely 150 meters from our office along a well known highway. While in the restaurant I spied the owner, a self made millionaire, but lacked formal education in business. His children are all abroad gainfully employed and owns business in furniture, trading, real estate, resort and restaurant. The real estate Prexy and I listened to his stories especially his trip abroad, his near brushes with Kuratong Baleleng KFR and his struggle early on. While on the discussion some opportunities were opened up:
1. He owns some 68 hectare of land in Laguna and he is going to sell them as he is getting old
and his children wants him abroad. of the 68 hectare, 8 hectare is flat and can be a memorial park.
He is a member of a MM city Rotary and his members are multi billinaire
2. He has a friend who is into real estate brokerage, He broker appeared afterwards:
1. She has a listing of at least 600 hectares of property in Botolan Zambales, which has silica
lahar and boulder deposits. It is only priced at P25.00/sm. = P150,000,000
2. She has a listing in Cavite along Anabu Imus 7,000 sm with asking price of P30,000 /sm or
a P210,000,000 possible deal
3. Another 2,000 sm with long frontage at P7,000/sm P14,000,000
3. Our private discussion was about a 5.1 hectare property developed and unsold subdivision property
with 300 individual titles, asking price is Pxxxx/sm for a total deal of xxxxxxx.
50% of the project will be sold for P1.5 million for economic buyers (the bait)
50% of the project will be sold for P3.2 million for B market (for vacation homes because it
is a housing with a view.
There is another alternative of a 10 hectare project with unit cost of land that is 80% lower and
promises more units and more GP of say P1M/per unit
The total revenue for this will be P900 million (nearly a billion) That is over a billion business
in a roadside restaurant.
We may not be aware of deals being discussed in a restaurant.
Who says our country is poor and opportunities have passed us by..
To be witness to those B projects is a great opportunity and I am grateful that these things are passing my way. To be a billionaire is not far fetched any more
Rizal Philippines
October 5, 2019
Many executives sit behind their desks hopefully thinking on how to improve their businesses or get a deal.
Peter Drucker emphasized that opportunities and results exist outside the business and therefore must look outside their respective offices.
That is right. A President of a real estate company invited me to a dinner and agreed to a restaurant which is merely 150 meters from our office along a well known highway. While in the restaurant I spied the owner, a self made millionaire, but lacked formal education in business. His children are all abroad gainfully employed and owns business in furniture, trading, real estate, resort and restaurant. The real estate Prexy and I listened to his stories especially his trip abroad, his near brushes with Kuratong Baleleng KFR and his struggle early on. While on the discussion some opportunities were opened up:
1. He owns some 68 hectare of land in Laguna and he is going to sell them as he is getting old
and his children wants him abroad. of the 68 hectare, 8 hectare is flat and can be a memorial park.
He is a member of a MM city Rotary and his members are multi billinaire
2. He has a friend who is into real estate brokerage, He broker appeared afterwards:
1. She has a listing of at least 600 hectares of property in Botolan Zambales, which has silica
lahar and boulder deposits. It is only priced at P25.00/sm. = P150,000,000
2. She has a listing in Cavite along Anabu Imus 7,000 sm with asking price of P30,000 /sm or
a P210,000,000 possible deal
3. Another 2,000 sm with long frontage at P7,000/sm P14,000,000
3. Our private discussion was about a 5.1 hectare property developed and unsold subdivision property
with 300 individual titles, asking price is Pxxxx/sm for a total deal of xxxxxxx.
50% of the project will be sold for P1.5 million for economic buyers (the bait)
50% of the project will be sold for P3.2 million for B market (for vacation homes because it
is a housing with a view.
There is another alternative of a 10 hectare project with unit cost of land that is 80% lower and
promises more units and more GP of say P1M/per unit
The total revenue for this will be P900 million (nearly a billion) That is over a billion business
in a roadside restaurant.
We may not be aware of deals being discussed in a restaurant.
Who says our country is poor and opportunities have passed us by..
To be witness to those B projects is a great opportunity and I am grateful that these things are passing my way. To be a billionaire is not far fetched any more
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