Feeds from SmartBrief: Tips for Small Businesses

I got this feed from Smartbrief.  These are nice tips for small businessmen.  Many small start ups can profit from this post.  You may contact smartbrief directly for the feeds

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January 5, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How to find better employees Jay Goltz, who owns five small businesses in Chicago, writes that his organization had a successful year in hiring new people. Other company owners who want to improve their hiring outcomes should consider whether they need outside help with the process and focus on using a range of techniques to find the best candidates, he writes. Doing so "may ... require more creative recruiting strategies, like finding candidates who aren't actively looking for a job through social media sites like LinkedIn," he writes. The New York Times (tiered subscription model)/You're The Boss blog (1/4)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Marketing  Why your business should be on Google Plus Google Plus is growing rapidly, yet many small businesses have yet to take advantage of the website, writes Lisa Barone of Outspoken Media. The network allows businesses to easily segment their marketing messages and host video chats to stay in touch with employees or customers, she notes. Business users can also search for key business terms and track how their content is being shared, she writes. Small Business Trends (1/4)      Your job as an Exchange administrator isn't easy. You have to respond to lost messages, handle email discovery requirements, and keep everything up and running. Is there an easy way to manage your Exchange environment — and do it under budget? Learn about the challenges faced by three real organizations, and how using the right solution brought them peace of mind. Management  Why you need to start coaching your employees Coaching is a key part of leadership, but many bosses avoid doing it, writes Robert Kaplan of Harvard Business School. Coaching involves observing how your employees operate and offering suggestions to improve their approach, he notes. "If done early in the year, [coaching] can build trust and create a learning culture at your company," he writes. Inc.com/The Person In The Mirror (1/4)      Be on the lookout for small-business scams Small-business owners who don't have the resources of larger companies must be vigilant to avoid getting scammed. Among the schemes to watch out for are overpayment scams in which someone purposefully pays too much and asks to be refunded, and fake invoice scams, in which unscrupulous individuals send out bills for services they never performed. Intuit Small Business Blog (1/4)      Is Your Business Listed Correctly Online? Online business listings give you the ability to get found by millions of potential customers online. If your listings are missing or incorrect then you're costing yourself business. Check to see how your business is listed by using our scan. Money  Cash-flow blunders that could hurt your business Unnecessary expenses -- such as renting an office before you need to or purchasing fancy furniture -- can deprive your business of the cash flow it needs to keep running. Other cash-flow pitfalls include adding full-time employees too quickly and failing to negotiate with vendors. AngelBusinessAdvisors.com (1/3)      How technology can save your company money Re-evaluate how your company uses technology to save some money in 2012, Lynn Greiner writes. Greiner lists 12 ways to cut costs such as ditching your fax machine in favor of an online fax service and taking advantage of volume licensing arrangements to save money on software. The Globe and Mail (Toronto) (1/4)      To combat piracy and avoid lost revenue, ISVs need to understand what types of software attacks are out there and how to defend against them. Be aware of the types of attacks you're facing. Implement the right protection. Start by downloading this free whitepaper from SafeNet. Tips & Tools  Tips for keeping hackers away from your business' bank accounts Cyberattacks can result in losing hundreds of thousands of dollars, so small businesses should take precautions to protect themselves. This article includes eight strategies such as using one computer specifically for banking that can help to mitigate cybersecurity threats. Businesses should also be wary of links included in e-mails and carefully examine their bank statements. SmallBizTechnology.com (1/4)      Other News Top tech trends to look out for in 2012 BusinessNewsDaily.com (1/4)      Top line talent drives corporate growth, efficiency and profits. Do you have the resources to find it? Managing Talent, a new Viewpoint from Beagle Research, examines how cutting edge HR apps provide competitive edge in finding and managing outstanding people. Download now from Jobscience, the Award-Winning Talent Management Solution on Force.com. Featured Content  5 Questions to Ask Before Starting Your Own Business Ramon Ray 2011: A Crummy Year for IPOs Courtney Rubin 12 Predictions for Small Business in 2012 Barry Moltz Confessions of a Startup-aholic Katie Morell 6 Ways You Can Get Into Shape Using Your Workspace Karlee Weinmann Just for Fun  Finns take upside-down stroll beneath frozen lake This surreal video shows two Finnish divers using buoyant deep-sea diving gear to take an upside-down stroll on the underside of the ice covering a lake. The pair carves a hole in the ice above them, use buckets and wheelbarrows to carry air around, and travel on the ice with a toboggan. YouTube/Juusdo (1/2), The Telegraph (London) (1/4)      SmartQuote  This year, I have decided I'm not setting goals. Goals come and go. Instead, I want a plan." --Jay Goltz, owner of five Chicago small businesses, writing for The New York Times      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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