Notes on the Business Plan Submission and Grading System

An Ateneo Graduate School of Business Advantage

TO             :   Entrepreneurship Students at Lipa and Sta Rosa

As a guide to students who will be embarking on business plan writing, please take note of the following reiteration of guidelines:

l.  Due date:   It is 45 calendar days after the end of the semester.  It can be submitted thru Richard Victoria and Vanessa who in turn will forward the same to Rockwell.  Be sure that your BP is properly date stamped.  Any BP submitted later will get a grade of 2.00 as the highest, and those who can not submit will grade a final grade of INC.  As per registrar's ruling, that becomes an F, 30 days after INC grade is submitted.

2.  Medium -   hard copy minimum of 40 pages.

3.  Grading system:

    l00 pts total

Business Concept and Model     -    l0 pts.

VMOKRAPI  (business objectives)  l0 pts

Product  (Concept, Design, Positioning, PTM Competitive Analysis, Alpha, Beta testing) - l0 pts.

Sales estimate (from micromarket analysis, macromarket analysis, competitive assessment, historical
performance     -  20 pts.

EDS (detailed input, throughput, output, spell out everything:   raw mat,  raw mat procurement, quality procedures and control, job description, hr policies)  marketing, PDQ, in relation to business objectives  outcome    -  20 pts.

FS  (the threee financial statements must be there:   cash flow, p n l and balance sheet)  - 20 pts

Compliance with regulations:   local, national especially environmental rules:  solid waste management, pollution, air quality etc.    - 5 pts.

Exit strategy (should be both positive and negative)  what do you do when successful (ipo, sales to third parties, gift to children) donation to foundation, etc) or when it fails (what are the red flags, how do you recover assets, what is plan b)  -5 pts.   A two liner wont do.

4.  Please read Moratos book, the syllabus, and the pages of the profjorgeentrep blog regarding the same topic:  business plan writing.

It is ok if we complied with the submission of the topic, outline and drafts during the term so that the same can be critiqued and corrected.

We can have group consultation if need be prior to the deadline.  I am still your professor.

Please master this skill well because it costs P200,000 to P300,000 to have a business plan from a consultant.

Please be properly guided

Please do not introduce strama format into the bp writing.  Please follow the format prescribed here.  The BP follows the cases and discussion outline in the course and it should reflect your full understanding of the entrep subject.