Fwd: from SmartBrief: How to help your company rebound after a failure

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Jan 19, 2012 at 12:08 AM
Subject: How to help your company rebound after a failure

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January 18, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How to help your company rebound after a failure It's important to let your employees fix their own problems if you want make your company more resilient in the long run, Jay Steinfeld writes. "Making mistakes is an important part of resilience -- it builds strength," he notes. Avoid criticizing employees for their failures, and create an environment in which employees are able to ask questions, he writes. Inc.com (1/17)      Grow your small business with MarketingProfs University. Save $200 on Marketing Your Small Business. 11 small business experts show you how to expand your business, connect with customers, and increase revenue. Online classes run January 12-25 (plus up to a year on-demand). Save $200 with code SMBIZVIP today! Marketing  Build your business and manage crises on Twitter Twitter can be a powerful tool for finding business leads, writes Susan Varty of HeadStart Solutions. If you provide relevant content to your followers, they won't mind when you occasionally promote your business, she writes. Twitter, where many media companies maintain a presence, is also an excellent tool for responding to business crises, Dallas Lawrence writes. The Globe and Mail (Toronto) (1/16), Mashable (1/17)      Use happy customers' stories to market your business to new ones Getting your delighted customers to share their stories of satisfaction with your business can be a powerful marketing tool, John Jantsch writes. There are several ways to capture these testimonials such as by creating an automated form or holding a party for your clients, he explains. Duct Tape Marketing/Small Business Marketing blog (1/16)      Other News Sales and marketing duties you should stop trying to handle on your own SCORE Small Business Success Blog (1/16)      See how Cardmembers use American Express OPEN Cards to help run their business: "We use Membership Rewards® points to send goodies to clients during the holidays. It is always appreciated and allows us to utilize our cash for employee bonuses!" - Kara Atchison, Managed Care Solutions, Inc. With The New Business Gold Rewards Card, you can thank clients when you redeem Membership Rewards points for gifts. LEARN MORE & APPLY Management  The secret to employee engagement: Put some purpose behind your business Employees' lack of trust in their companies is a contributing factor to poor worker engagement, John Baldoni writes. Employees "feel that senior management is spared the rod both in terms of accountability as well as income, while middle and lower ranks are laid off or lose opportunities for raises and advancement," he writes. The key to building engagement is to determine what the purpose of your company is, he writes. CBS MoneyWatch (1/16)      IRS offers program to help businesses properly classify their workers Deciding whether your workers are independent contractors or not can be tricky, but the IRS is offering an initiative called the Voluntary Classification Settlement Program, which can help make things right if you have made a mistake in the past. This initiative can allow you to reclassify workers and pay only a fraction of the resulting tax liability. Businesses can complete the Application for Voluntary Classification Settlement Program to apply for the program. Talk to an accountant before signing up, Karen Axelton writes. NetworkSolutions.com (1/17)      Money  9 ways to make your business more sustainable on a budget Entrepreneurs say a number of simple, inexpensive tactics -- including conducting business over the Internet and switching from paper cups to reusable mugs -- have helped their companies to become more environmentally friendly. Fox Business Small Business Center/Young Entrepreneur Council (1/17)      Early-season tax-prep tips With January more than halfway gone, it's time to get your taxes in order. Companies should send W-2 forms to employees and 1099 forms to contractors, and they should also make sure their inventory records are correct, experts say. BusinessNewsDaily.com (1/17)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Tips & Tools  Online sources for facts on Internet privacy Google's "Good to Know" website can help you learn how to keep your information private on the Internet, but the company takes a somewhat biased approach to the presentation by plugging its own products, Angela West writes. The Electronic Frontier Foundation also has a website about privacy concerns, she notes. PC World Business Center/Security Alert blog (1/17)      Featured Content  3 Successful Small Business Cause Marketing Campaigns Stacey Politi Would You Fire Someone for Working Through Lunch? Courtney Rubin 7 Technologies Marketers Can't Live Without Ivana Taylor How the U.S. Can Lead Innovation Again Anita Campbell Is It Time to Finally Ditch Your Paper Business Card? Todd Wasserman Just for Fun  Dog with a keen sense of balance draws Internet acclaim A video depicting a dog balancing on a chain between two posts has received more than 80,000 views. The person who uploaded the video noted the dog's owner "did not think it was anything special." The Telegraph (London) (1/17)      SmartQuote  [W]hen employees know the purpose of the organization, they know how their jobs contribute to its success." --John Baldoni, president of Baldoni Consulting, writing at CBS MoneyWatch      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Tuesday, January 17, 2012 Monday, January 16, 2012 Friday, January 13, 2012 Thursday, January 12, 2012 Wednesday, January 11, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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