Fwd: 7 steps to meeting less and accomplishing more feed from Smartbrief

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Sat, Jan 28, 2012 at 12:04 AM
Subject: 7 steps to meeting less and accomplishing more
To: profjorge.entrep@gmail.com

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dtbmCexkBiCchdqfCidmcTBWcNnKXy

January 27, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Break a tie and make a choice When faced with two different yet equally appealing choices, you might have to just pick one and try it out, Mark Peter Davis writes. In these cases, you should "[i]dentify which strategy it would be easier to abandon and start with that first." Inc.com (1/23)      With e-mail marketing bringing in $40 for every dollar spent, effective e-mail campaign execution is essential for small businesses. In this free white paper from American Express OPEN, learn how to provide relevant content, properly manage your list and help ensure message delivery. Download your E-Mail Marketing Best Practices white paper now, exclusively for SmartBrief readers. Marketing  5 tactics for bringing in more high-quality prospects Customers who use very specific search terms to find a company's website are often high-quality prospects, and, by catering to these customers, one company was able to achieve a 9% conversion rate. The company concentrated on improving its ranking in search engines, offering useful content and providing links to its online store. MarketingSherpa (1/26)      What social media marketers can learn from AMEX Some Facebook contests are only successful at creating shallow, short-term engagement, but this need not be the case, Kimberly Smith writes. For example, American Express Israel was able to create more long-lasting awareness by using a contest that encouraged users to rack up reward points by completing various tasks. MarketingProfs (1/25)      Managing the Talent Supply Chain in Retail Learn how to attract, engage, develop, and retain the best talent using talent management processes and technologies that will position your business for competitive advantage. In this white paper, learn how retailers can boost customer retention, customer satisfaction, and revenue per employee by focusing on their talent supply chain. Management  7 steps to meeting less and accomplishing more Companies can make their meetings more productive by using a system that involves working in 50-minute spurts broken up with short breaks, Dave Logan writes. Before starting the meeting, have the group develop ground rules such as no texting during work cycles. Figure out what you want to get done during each cycle, and then work to achieve it. CBS MoneyWatch (1/25)      Strategies for spotting the rare thieving employee Employee theft can be a difficult problem to handle for many small businesses. It's important to create a clear policy about employee theft and avoid job candidates who have misbehaved in the past, according to Timothy Dimoff, a security consultant. Businesses should also find a way to reward employees who report others' misdeeds, said Emily Frost of Emily Frost Law. Inc.com/Tech Report (1/24)      Money  Does your home office qualify for a tax deduction? If you have a home office that you exclusively use for business purposes, you might be able to claim a tax deduction, writes Barbara Weltman. The exclusive use provision can be a little tricky to interpret -- storing items in an office probably won't disqualify you from taking the deduction, but using it as a family room after work hours will. Small-business owners interested in the deduction should discuss their situation with a tax adviser, she writes. The Wall Street Journal (1/24)      How to keep better books this year Failing to keep your business' books in order is a recipe for disaster, but accounting doesn't have to be an arduous process, Nicole Fende writes. Use technology to improve your bookkeeping, and consider hiring someone to help you out, she writes. To make sure you keep your commitment to accounting, literally throw away some of your money every month that you fail to track your finances, she recommends. Small Business Trends (1/26)      Tips & Tools  Writers whose tweets can help you be a better blogger and marketer Small-business owners who blog and employ content marketing tactics might want to connect with some professional wordsmiths on Twitter, Mary Ellen Slayter writes. John McIntyre of the The Baltimore Sun and journalism professor Jake Batsell are among the experts to add to your Twitter list. RepCapitalMedia.com (1/26)      What Google's latest algorithm update means for small businesses Google's most recent changes to its search algorithm could penalize websites that feature a mountain of advertising on top, Mikal E. Belicove writes. You should react to the change by making sure ads aren't crowding out your content and by studying your search-engine-optimization efforts, he writes. Entrepreneur.com/The Daily Dose blog (1/26)      Other News Streamline your online conference calls with CrunchConnect's free service CBS MoneyWatch (1/25)      Featured Content  The 3 Life Lessons Every Entrepreneur Needs to Learn Karlee Weinmann Small Business Week in Review OPEN Forum Editors Would You Buy Diapers From Jessica Alba? Courtney Rubin 8 Easy Ways to Boost Your Website on a Budget Katie Morell 4 Ways Small Businesses Can Build a Great Culture Alexandra Levit Just for Fun  Escaped cat grounds Canadian airliner Never mind snakes on planes -- it took just one little house cat to ground an Air Canada flight this week. The cat, named Ripples, escaped from its carrier just before a Toronto-bound plane took off from Halifax airport. Ripples hid behind paneling in the cockpit. The plane was grounded for more than four hours while workers removed panels, extricated Ripples and made sure that no damage had been done. The Toronto Star (1/25)      SmartQuote  You're not going to make every decision perfectly without market reactions, so always do your best to give yourself room to correct." --Mark Peter Davis, co-founder and CEO of Kohort, writing at Inc.com      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Thursday, January 26, 2012 Wednesday, January 25, 2012 Tuesday, January 24, 2012 Monday, January 23, 2012 Friday, January 20, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

  How to Catch a Thief

inc.com/john-brandon/how-to-catch-employees-who-steal

--


Blogs:

profjorgeentrep

.jorgeusbiker

nuideashare
Slide Presentations at Slideshare -http://www.slideshare.net/profjorge_entrep/