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Saturday, January 28, 2012

Fwd: 7 steps to meeting less and accomplishing more feed from Smartbrief



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Sat, Jan 28, 2012 at 12:04 AM
Subject: 7 steps to meeting less and accomplishing more
To: profjorge.entrep@gmail.com



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January 27, 2012
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Problem. Solved. 

  • Break a tie and make a choice
    When faced with two different yet equally appealing choices, you might have to just pick one and try it out, Mark Peter Davis writes. In these cases, you should "[i]dentify which strategy it would be easier to abandon and start with that first." Inc.com (1/23) LinkedInFacebookTwitterEmail this Story
With e-mail marketing bringing in $40 for every dollar spent, effective e-mail campaign execution is essential for small businesses. In this free white paper from American Express OPEN, learn how to provide relevant content, properly manage your list and help ensure message delivery. Download your E-Mail Marketing Best Practices white paper now, exclusively for SmartBrief readers.
Marketing 

  • 5 tactics for bringing in more high-quality prospects
    Customers who use very specific search terms to find a company's website are often high-quality prospects, and, by catering to these customers, one company was able to achieve a 9% conversion rate. The company concentrated on improving its ranking in search engines, offering useful content and providing links to its online store. MarketingSherpa (1/26) LinkedInFacebookTwitterEmail this Story

  • What social media marketers can learn from AMEX
    Some Facebook contests are only successful at creating shallow, short-term engagement, but this need not be the case, Kimberly Smith writes. For example, American Express Israel was able to create more long-lasting awareness by using a contest that encouraged users to rack up reward points by completing various tasks. MarketingProfs (1/25) LinkedInFacebookTwitterEmail this Story
Managing the Talent Supply Chain in Retail
Learn how to attract, engage, develop, and retain the best talent using talent management processes and technologies that will position your business for competitive advantage. In this white paper, learn how retailers can boost customer retention, customer satisfaction, and revenue per employee by focusing on their talent supply chain.
Management 

  • 7 steps to meeting less and accomplishing more
    Companies can make their meetings more productive by using a system that involves working in 50-minute spurts broken up with short breaks, Dave Logan writes. Before starting the meeting, have the group develop ground rules such as no texting during work cycles. Figure out what you want to get done during each cycle, and then work to achieve it. CBS MoneyWatch (1/25) LinkedInFacebookTwitterEmail this Story

  • Strategies for spotting the rare thieving employee
    Employee theft can be a difficult problem to handle for many small businesses. It's important to create a clear policy about employee theft and avoid job candidates who have misbehaved in the past, according to Timothy Dimoff, a security consultant. Businesses should also find a way to reward employees who report others' misdeeds, said Emily Frost of Emily Frost Law. Inc.com/Tech Report (1/24) LinkedInFacebookTwitterEmail this Story
Money 

  • Does your home office qualify for a tax deduction?
    If you have a home office that you exclusively use for business purposes, you might be able to claim a tax deduction, writes Barbara Weltman. The exclusive use provision can be a little tricky to interpret -- storing items in an office probably won't disqualify you from taking the deduction, but using it as a family room after work hours will. Small-business owners interested in the deduction should discuss their situation with a tax adviser, she writes. The Wall Street Journal (1/24) LinkedInFacebookTwitterEmail this Story

  • How to keep better books this year
    Failing to keep your business' books in order is a recipe for disaster, but accounting doesn't have to be an arduous process, Nicole Fende writes. Use technology to improve your bookkeeping, and consider hiring someone to help you out, she writes. To make sure you keep your commitment to accounting, literally throw away some of your money every month that you fail to track your finances, she recommends. Small Business Trends (1/26) LinkedInFacebookTwitterEmail this Story
Tips & Tools 



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Just for Fun 

  • Escaped cat grounds Canadian airliner
    Never mind snakes on planes -- it took just one little house cat to ground an Air Canada flight this week. The cat, named Ripples, escaped from its carrier just before a Toronto-bound plane took off from Halifax airport. Ripples hid behind paneling in the cockpit. The plane was grounded for more than four hours while workers removed panels, extricated Ripples and made sure that no damage had been done. The Toronto Star (1/25) LinkedInFacebookTwitterEmail this Story
SmartQuote 

You're not going to make every decision perfectly without market reactions, so always do your best to give yourself room to correct."
--Mark Peter Davis, co-founder and CEO of Kohort, writing at Inc.com
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This SmartBrief was created for profjorge.entrep@gmail.com

John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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