More Tips for Entrepreneurs from SmartBrief

Here is another feed from smartbrief which I am posting to benefit entrep readers.  Entrepreneurs never had it so good for free!  Before, we had to pay for new knowledge in seminars.  I am sure there will be more successful entrepreneurs these days because they know more.  There is no more excuse for not being smart.

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>

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January 12, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Spa entrepreneur gets creative to cut costly cellphone bills Alexandra Nikolajev, co-founder of a business that offers services at spas owned by other people, faces a cellphone bill that reaches nearly $400 a month. Nikolajev, who wants to expand her business to more locations, wants to slash her bill in half. Experts recommend solutions including using voice over Internet protocol services such as Skype and taking advantage of Wi-Fi calling to reduce her minutes. The Globe and Mail (Toronto) (1/11)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Marketing  Google wants small companies to use search advertising The percentage of small businesses with websites has increased dramatically during the past few years, and Google is working to get these small firms to try search advertising. Google has introduced a number of programs that cater to small businesses, including an easier-to-use version of its ad platform as well as Mobile Site Builder, which can help companies set up websites. More small-business-friendly programs are in the works, according to a Google executive. FastCompany.com (1/9)      3 steps to selling more without getting pushy You don't have to be pushy to increase sales, writes marketing expert Jamillah Warner. Instead, by building relationships with customers and a system for marketing, you can decide in advance what platforms to use to create connections with potential customers. "When you're selling services you have to turn them into items that feel as concrete as walking into the grocery store and picking up a loaf of bread," writes Warner, marketing coordinator at Nobuko Solutions. "People need to know what they're getting in order to feel comfortable shopping with you." Small Business Trends (1/10)      Is e-mail a key part of your company's marketing strategy? In 2011, 94% of marketers planned to use e-mails as part of their campaigns. In this free white paper from American Express OPEN, you'll learn how to populate and segment your list which can help to make sure that your messages land in your recipients' inboxes. SmartBrief readers: Download your free e-mail marketing white paper now. Management  Drawing the line between friendly chatter and damaging discussions If your staff spends too much time talking about current events, you can suggest they postpone their conversations until break time, but don't overreact, Joyce M. Rosenberg writes. "Allowing your staff to socialize on the job is a morale builder and, in the end, helps them work better together." Political discussions can be especially tricky to handle, so it's important to learn the laws governing political expression in your state, she cautions. NewsFactor Network/The Associated Press (1/6)      Money-free strategies for engaging employees Strong leadership does more for keeping workers motivated than money alone, Martin Zwilling writes. The best leaders are skilled communicators who value integrity and focus on creating a positive vibe, he writes. "Instead of being the type of leader who sucks the energy away from others, resolve to be the kind of leader who strives to bring passion and positive energy to the workplace every day." Startup Professionals Musings blog (1/11)      To combat piracy and avoid lost revenue, ISVs need to understand what types of software attacks are out there and how to defend against them. Be aware of the types of attacks you're facing. Implement the right protection. Start by downloading this free whitepaper from SafeNet. Money  What you need to know about the new 1099-K tax form The government is introducing a new tax document called Form 1099-K. The form is necessary for small businesses that exceed $20,000 in sales over the course of at least 200 transactions with a single payment processor. FindLaw/Free Enterprise blog (1/10)      How insurance lapses hurt your business A number of issues -- including not paying your insurer or failing to return your renewal paperwork on time -- could lead to a lapse in your business' insurance coverage, Ryan Hanley writes. Such lapses can create several problems, including the loss of a discount and higher premiums if you get another policy. Small Business Trends (1/11)      Top line talent drives corporate growth, efficiency and profits. Do you have the resources to find it? Managing Talent, a new Viewpoint from Beagle Research, examines how cutting edge HR apps provide competitive edge in finding and managing outstanding people. Download now from Jobscience, the Award-Winning Talent Management Solution on Force.com. Tips & Tools  Is server virtualization right for your business? Server virtualization can provide a number of benefits for small businesses, Paul Mah writes. Virtualization can make your servers more efficient in addition to improving your ability to handle disasters and reduce downtime, he writes. "If your company does any software development work, virtualization gives your small businesses the opportunity to lower costs by eliminating the need to fork out money for additional hardware," he notes. CIO.com (1/11)      Inside-ERP experts have new research on the state of the ERP market today. Read this brief to understand the ERP market and how it affects your business. Whether you're considering a new solution or just want to see what's changed, our brief has you covered. Download the report now! Featured Content  CES 2012: What's Coming Next to Small Business TJ McCue 6 Things to Know Before Starting a Business Nellie Akalp Raising Capital Just Got a Little Easier Courtney Rubin Female Entrepreneurs: Do You Feel Pressure to Look Young? Katie Morell 3 Social Learning Trends to Watch in 2012 Sharlyn Lauby Just for Fun  Would your company's logo look better in Comic Sans? Design aficionados love to hate the Comic Sans typeface, but that hasn't stopped French design studio Cephalization from launching a Tumblr page with Comic Sans versions of iconic logos including the Disney signature logo, McDonald's Golden Arches and Microsoft's blue screen of death. The typeface is "childish, dumb, and wrongly drawn," admits designer Florian Amoneau. "But we wanted to show that when a font is well-used, it could be pretty too." FastCoDesign.com (1/10)      SmartQuote  In a time when news reports are filled with the stories of private and public leaders who've acted inappropriately and have gone against the best interests of their employees or constituents, showing your employees that you value integrity can help motivate them and create a sense of pride for your organization." --Martin Zwilling, CEO and founder of Startup Professionals, writing at Startup Professionals Musings blog      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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