Fwd: Will your employees jump ship when the job market improves?

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January 25, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How an e-mail survey can improve your marketing strategy One businesswoman was able to boost her business by using an e-mail survey to tweak her marketing approach. To get high-quality results, Tommi Wolfe of The Startup Expert used a simple subject line and offered an e-book as a reward for those who took the time to complete the survey. Implementing the lessons taken from the survey allowed her to grow her annual revenue by 600%. MarketingSherpa (1/24)      Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY Marketing  10 ways to avoid trouble on social media sites Often, companies that end up in hot water as a result of a social networking misstep don't have a policy governing the use of social media, Mikal E. Belicove writes. Such a policy should clearly indicate what counts as social media, lay out your company's reasoning for using social sites and explain what information should be kept confidential, he writes. Entrepreneur.com/The Daily Dose blog (1/24)      Respond to negative online reviews to build your company's reputation Maintaining a positive reputation is critical for a business to succeed, writes Mandira Srivastava. Address negative reviews that you have received rather than simply deleting them, she writes. "Do your best to resolve business disputes and customer complaints without being accusatory," she advises. SmallBizTechnology.com (1/24)      Other News New service helps to combine e-mail with social media Small Business Trends (1/24)      Management  Will your employees jump ship when the job market improves? An improved job market coupled with employee dissatisfaction could cause your workers to leave your company sooner than you think, Holly Green writes. "If you want to avoid a mass exodus ... as more jobs become available, make inspiring and engaging your employees a top priority," she writes. It's important to listen to your employees' ideas, offer praise for good performance and explain where your company is headed, she adds. Forbes (1/24)      Tips for keeping your company out of legal trouble Choosing the right structure for your company is key for avoiding legal trouble, Suzanne Kearns writes. "For instance, if you anticipate that you may face lawsuits or large amounts of debt, you'll want to incorporate your business in order to separate your personal and professional assets," she notes. Be sure to avoid spending your company's funds on personal matters and to learn the rules about how to properly classify your workers, she recommends. Intuit Small Business Blog (1/24)      Money  Small-business lending shows signs of life There is some positive news for small-business lending: Citi lent $7.9 billion to small businesses in 2011 after lending just $4.5 billion in 2009, notes Tom Gazaway of Hawkeye Management. "I don't think anyone is claiming that small business loans are becoming easy to obtain, but there are good signs that we are headed in the right direction and that the availability of funds are growing for main street," Gazaway writes. Small Business Trends (1/24)      Tips & Tools  Get your company ready for the influx of Apple users Employees are increasingly using Apple computers for business, in part because of the popularity of iPhones and iPads, Dan Howley notes. To respond to this trend, companies need to allow these users easy access to company e-mail, address security concerns and iron out compatibility issues, he writes. "Moving away from Windows-dependent software, modernizing your infrastructure, and adopting platform-agnostic web-based programs running off of HTML 5 can go a long way toward making your network more Mac-friendly," he writes. BusinessNewsDaily.com (1/24)      Other News Carbonite provides data-backup services for small businesses SmallBizTechnology.com (1/24)      Investments in Social Learning Corporate learning is entering a new era of social, collaborative, and employee-driven learning. Organizations must provide context and pathways through which people can learn — they must be better learners and better learning creators. In this white paper learn best practices and see results of Amway, The Cheesecake Factory, and U.S. Oncology. Featured Content  5 Online CRM Platforms That Go Beyond Basics John Jantsch Would You Fire Someone for Smoking? Courtney Rubin NY Bath House Stays Together Despite Epic Feud Shira Levine 12 Engaging Facebook Posts to Consider Ekaterina Walter Turning Customers Into Fans and Followers Rae Hoffman-Dolan Just for Fun  Giant versions of your favorite board games A number of avid board-game enthusiasts have created life-sized versions of their favorite pastimes. The list, which includes video footage of the games in use, includes Candy Land, Scrabble and Operation. MentalFloss.com (1/25)      SmartQuote  Recognition, both public and private, feeds that very deep human need to be acknowledged and appreciated for our contributions. Feed it often and individuals in your organization will be far less inclined to seek out greener pastures." --Holly Green, writing at Forbes      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Tuesday, January 24, 2012 Monday, January 23, 2012 Friday, January 20, 2012 Thursday, January 19, 2012 Wednesday, January 18, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Inform

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