Smartbrief Feed: How to prepare your business for this coming year

Here is another smartbrief feed which I think will be useful for many entrep students and many start ups businessmen.

Thank you for smartbrief.  These are smart tips

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January 4, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Company has another go at infomercials after initial failure TerraCycle plans to release another infomercial despite the failure of its last 30-minute spot, CEO Tom Szaky writes. From the company's first try at infomercials, Szaky writes he learned the importance of emphasizing the call-in number and including a call-to-action. "[I]f you find a good product, make a great creative spot, and get lucky, you can with relatively little investment generate millions over a short period of time. That's the theory anyway," he writes. The New York Times (tiered subscription model)/You're The Boss blog (1/3)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Marketing  6 social media backup tools for every small business Losing content on your company's social media sites could be costly so it's important to guard your data, Starr Hall writes. A number of tools, including Backupify and ArchiveFacebook can help you to back up your social media information, she writes. Entrepreneur.com (12/30)      How to improve your company's Web outreach in 2012 It's important that you fine-tune your company's Web presence for success in 2012, Shashi Bellamkonda writes. He offers several ways to do so such as by using e-mail marketing and content to communicate with customers and demonstrate your expertise. Small Business Trends (1/3)      To combat piracy and avoid lost revenue, ISVs need to understand what types of software attacks are out there and how to defend against them. Be aware of the types of attacks you're facing. Implement the right protection. Start by downloading this free whitepaper from SafeNet. Management  Why you should be a receptionist for a day Getting out of your office and spending a day doing your receptionist's job can help you to gain insights into your business, writes Steve Cody of Peppercom. "The receptionist is ... the brand ambassador with every one of your vendors as well as being the de facto, go-to person whenever the chips are down and an extra pair of arms and legs are needed," he writes. Inc.com (1/3)      Your job as an Exchange administrator isn't easy. You have to respond to lost messages, handle email discovery requirements, and keep everything up and running. Is there an easy way to manage your Exchange environment — and do it under budget? Learn about the challenges faced by three real organizations, and how using the right solution brought them peace of mind. Money  Small-business lending is on the rise, but challenges remain Small-business lending might be rebounding as one index showed it reached a four-year high in November, but the credit markets can still be difficult for small firms. For example, data from the National Federation of Independent Business show many small businesses have been discouraged from looking for capital either by economic challenges or several loan rejections. The Wall Street Journal (1/4)      Other News Small businesses add 55,000 jobs to their payrolls last month Reuters (1/4)      Top line talent drives corporate growth, efficiency and profits. Do you have the resources to find it? Managing Talent, a new Viewpoint from Beagle Research, examines how cutting edge HR apps provide competitive edge in finding and managing outstanding people. Download now from Jobscience, the Award-Winning Talent Management Solution on Force.com. Tips & Tools  How to prepare your business for this coming year Resolutions are hard to stick to so include important items on your to-do list if you really want to get them done, Deborah Sweeney writes. To prepare your business for 2012, create a plan for your company and work to get everyone motivated after their time off, she advises. Forbes (1/3)      Featured Content  3 Ways Small Businesses Can Maximize Twitter Rae Hoffman-Dolan 6 Cultural Trends Every Business Must Embrace to Avoid Failure in 2012 RIEVA LESONSKY How Oprah Nearly Killed My Business STEPHEN SHAPIRO Ensure That New Hires Are a Cultural Fit Cameron Herold Guru Review: Grow Matthew E. May Just for Fun  Woman recovers replica of the alien from "E.T." A woman from the U.K. has reclaimed a model of an alien created by her daughter after it was stolen from her house in September. The figure was spotted at sea and originally mistaken for a body. "I always knew E.T. would come home," the woman said. "He has lost a finger and looks a bit roughed up. But he has a smile on his face." The Telegraph (London) (1/2)      SmartQuote  The secret of successful small business owners is that they spend more time 'on the business' than 'in the business.' " --Shashi Bellamkonda, senior director of social media at Network Solutions, writing for Small Business Trends      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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