Fwd: social media for B2B marketing

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January 9, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Encourage change to revive your business in 2012 Embracing change is essential to make sure your business is as competitive as possible, Jeffrey Hayzlett writes. Focus on improving the mood of your company, and avoid getting mired in everyday business processes. Stick to your principles, and point out problems when you see them, he writes. CNBC (1/3)      IT professionals need to find small Active Directory issues before they become large problems and to resolve the problem's failure point. In this Quest tech brief, see how unattended monitors and Spotlight® on Active Directory complement one another – and how they can speed issue resolution time. Download the brief now! Marketing  Get your website's visitors to stick around awhile Avoid co-branded domain names such as "mysite.blogspot.com" when you set up your business' website, recommends Jamillah Warner of Nobuko Solutions. And once you have attracted traffic to your website, it's time to focus on decreasing the bounce rate, Pamela Vaughan writes. Tweak your use of colors and animations to make your website inspire trust in its visitors, she writes. HubSpot.com (1/6), Small Business Trends (1/8)      The truth about social media for B2B marketing Some people think business-to-business companies shouldn't try to make sales on social media, but that isn't the case, Kipp Bodnar writes. "Spaming people in social media is always off limits. Giving someone what they want when they want it is always a great thing," Bodnar writes. Other common misconceptions include the idea that there isn't a clear return on investment associated with B2B social media and that social media marketing can completely replace a company's other outreach efforts. SocialMediaB2B.com (1/6)      Management  What your workers are thinking but aren't telling you Your employees don't want to hear you prattle on endlessly about your personal life, although they would never say so, Jeff Haden writes. "Employees, especially new employees, have no interest in hearing about your go-to topics like your last vacation or your antique collection or your beach house," he writes. Your workers want to take on important tasks and want to be shown that you trust them, he writes. Inc.com/Owner's Manual blog (1/6)      Surround yourself with the right people to boost your business No entrepreneur can succeed without help from others, so it's important to make sure you find the right sort of customers and business partners, Joey Faucette writes. "Just as 'birds of a feather flock together,' you literally attract people with whom you share core values and life priorities," he writes. Entrepreneur.com (1/6)      Money  How ending a business partnership will affect your tax bill Keep in mind that leaving a business partnership could affect what you owe on your taxes, Bonnie Lee writes. Whether you will owe money to the government depends on factors such as the amount of capital you put into the business and the profits you got out of it, she notes. "If you have a gain, you will owe taxes." Fox Business Small Business Center (1/6)      Organizational Privacy Architecture and Assessment This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization's privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Tips & Tools  Why tablets are the perfect tool for doing business on the go Tablets are a valuable tool for getting work done on the road because they are more portable than laptops and provide more functionality than smartphones, Tony Bradley writes. Tablets also have long battery lives and can be used for a wide range of purposes such as taking pictures. PC World Business Center/Net Work blog (1/7)      Is it time to cut the cord on your Internet connection? Think twice before ditching your modem and relying on completely wireless Internet, Heather Clancy writes. Figure out how much money you can save by doing this and realize that you will be left with a slower Internet connection, she writes. ZDNet/Small Business Matters blog (1/6)      Is Your Business Listed Correctly Online? Online business listings give you the ability to get found by millions of potential customers online. If your listings are missing or incorrect then you're costing yourself business. Check to see how your business is listed by using our scan. Featured Content  4 Tips to Keep Your Website Ahead of the Curve in 2012 Lauren Hockenson Would You Buy a Car From the Black Eyed Peas' will.i.am? Courtney Rubin 7 Must-Have B2B Web Design Elements for 2012 Ivana Taylor What Sports Can Teach You About Hiring Courtney Rubin How To Close The Books on Your Startup Nellie Akalp Most Popular Headlines from Last Week How Oprah Nearly Killed My Business STEPHEN SHAPIRO 6 Secrets To Overcoming Burnout Mike Michalowicz 6 Ways You Can Get Into Shape Using Your Workspace Karlee Weinmann Results based on number of times each story was clicked by readers. Most Read  Top five news stories selected by SmartBrief on Small Business readers in the past week. 5 ways to improve your e-mail marketing efforts (Small Business Trends) Why you need to start coaching your employees (Inc.com) How to prepare your business for this coming year (Forbes) Finns take upside-down stroll beneath frozen lake (YouTube) Why your business should be on Google Plus (Small Business Trends) Results based on number of times each story was clicked by readers. Just for Fun  Stolen car lands atop apartment roof The driver of a stolen vehicle hit a bump that launched the car into the air and onto the roof of an apartment building in Fresno, Calif. "At first I thought it was a prank like you've been punked or something, I thought somebody lowered the car on the house because that's not something you see every day," said one witness. A man was arrested in connection with the incident, and a crane lifted the car off the roof. The Telegraph (London) (1/5)      SmartQuote  Your business and your marketing are driven by ideas, so create space for them to flow." --Jamillah Warner, marketing coordinator at Nobuko Solutions, writing at Small Business Trends      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Friday, January 06, 2012 Thursday, January 05, 2012 Wednesday, January 04, 2012 Tuesday, January 03, 2012 Friday, December 30, 2011 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Informa

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