Fwd: 4 Simple Ways To Double Your Profits Overnight

Here are tips on how you can be a marketing expert.  By doing some strategies here, you can:

l.  Increase sales, and market share

2.  Increase revenues and gross profit.

3.  Gain competitive advantage

These are promotional gimmicks like:  special offer and discount, special offer in the receipt,  referral to a friend.  The last one is about reviving "dead"  customer.

---------- Forwarded message ----------
From: Business Thrival <deniseandjynell@businessthrival.com>
Date: Fri, Apr 27, 2012 at 8:05 PM
Subject: 4 Simple Ways To Double Your Profits Overnight

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Issue # 89 - April 27, 2012 Dear Jorge, As a business owner, you are always looking for ways to increase your profits. From creating new marketing campaigns, to updating the look of your web site, to promoting your business through social media, your sheer existence depends upon generating revenue. This can be from attracting new customers or through your existing customers. Often times though, one of the most overlooked ways to increase profits in your business is with your existing customer base. However, you get so focused on attracting new customers that you lose sight of what is right in front of you, a built in revenue-generating machine. In today's Main Essay, I talk about four simple strategies you can use with your existing customers to double your profits overnight. In the Check It Out section, you will learn about the easiest and fastest way to get hundreds of local busines owners to call you and to hire you for your marketing expertise. In the Quick Tips section, you will learn how to boost your energy, how your mind can be taken to new places, and how to keep your spirits high by looking at the simple things.   We hope you enjoy this issue of the Business Thrival Newsletter. Cheers, Jynell Berkshire Associate Publisher Business Thrival, Inc.    4 Simple Ways To Double Your Profits Overnight By Jynell Berkshire In Issue #86, Denise and I shared with you Dan Kennedy's insights on how important it is to test your methods of advertising to grow your business. Testing helps you to determine what advertising campaigns are working and what are not. Another way though to grow your business is to strengthen the relationship you have with existing customers. People will buy from you because they like what you are selling or because they simply like you. This leads them to want to spend money with you, which in turn leads to sales. Existing customers are a literal gold mine. In fact, this may surprise you, but existing customers are actually the best source of "new business". If you think about this for a minute, it makes perfect sense. Your existing customers already liked you so much that they bought from you once. And it would be so cheap to reach out to them compared to the cost it would be to reach a totally new customer. This means that if you show your existing customers enough appreciation, they will continue to buy from you again and again. Let's look at four easy strategies you can implement overnight with your existing customers to increase profits. Strategy 1:  Mail Special Offers & Discounts A quick way to increase your profits is to mail discount coupons or other special offers to your existing customers. You can do this as part of their original shipment or at a later date. You should always be looking for opportunities to give them another incentive to buy something else from you. You can either send a special discount coupon by itself, or you can send the discount along with something else you needed to send to them. For example, if you are shipping them your product, stick another offer or discount inside the package. If they have purchased your digital product, add another related product or service to your sales process. The point is to look for ways to keep them buying. You can also include an offer for a related item at the bottom of your customer's receipt, which is the next strategy. Strategy 2:  Include An Offer For A Related Item On Customer's Receipt Another effective strategy to keep your customers in buy mode is to put an offer of a related product on the bottom of their receipt. Most customers will review their receipt to make sure they are not being over-charged and/or get other information about their order, such as when they will receive it. So, while you have their attention, why not go ahead and offer them something else that is related to the product or service that they just purchased from you? Make sure you give them a way to accept the offer (on your web site, by calling you, going back in to your business, or whatever makes sense for your offer). Grocery stores are notorious for this. How many times have you seen a coupon at the bottom of your receipt for a related item you just purchased? I just recently bought a bottle of laundry detergent at Wal-Mart over the weekend and at the bottom of my receipt was a coupon for a $1.00 off fabric softener from the same manufacturer to be redeemed by a specific date. The fabric softener was a related item to the laundry detergent. You can also double your profits overnight with your existing customers by simply asking them to refer their friends to your business. Another way to increase your revenue is of course by adding new customers. If you're a local marketer, then you'll want to stop what you're doing and watch this timely presentation on... The Easiest and Fastest Way To Get HUNDREDS of Local Business Owners to Call You and To Hire YOU for Your Marketing Expertise. Watch this video now. Attracting new clients is the #1 need for any local marketing expert or agency, and my friends Ryan and Laura have figured out the secret. Clients will CALL YOU, and the actual "selling" process only takes 16 seconds. Go check it out now while it's fresh on your mind. Strategy 3:  Refer A Friend (Referrals) A third strategy, and one of the most overlooked strategies, is to ask your existing customers to refer a friend. Don't be afraid to ask them to do this for you because many will. You can even reward your customers for their referrals, such as giving them a free gift once they refer a certain number of new customers to you. Remember, many of your existing customers may not even think about referring business to you, until you ask. Most happy customers will be glad to either tell their friends about you or give you the names of some of their friends that you can contact. You will be amazed at how many referrals you will get, especially if you make it easy for them to do that doesn't take a lot of their time. You can do this online or by using a printed form for them to fill out. You can also offer them a special bonus by entering the contact information of 3-5 of their friends. For example, if you are a dry cleaning business, you can give them $50 off their next purchase if they refer 5 friends. The same is true for an online business. You can give them another one of your digital products for free or give them an irresistible gift that you know they will surely want. The point is most existing customers will refer business if you simply ask, and even more will give referrals if you offer an incentive. And, last but not least, don't forget to reconnect with those customers who may not have ordered from you in a while. Strategy 4:  Reactivate Dead Customers Reactivating dead customers is another profit generator that you should not forget about. These are the customers you haven't seen or even heard from in a while. You should reach out and let them know they have been missed. They may have simply forgotten about you because they got busy or doing other things. It is not your customer's job to remember to do business with you. It's your job to remind them. For example, you can send them a Thanksgiving card expressing your gratitude with a special offer inside. This can be as simple as a "Thank You Savings Certificate" for them to use within the next few days to receive a discount off a specific item or even a free gift if they act now. This gets them thinking about you again and remembering why they liked your product or service in the first place. They obviously liked your company enough to buy from you once. So, there you have it. By simply reaching out to your existing customers, you can literally double your profits overnight with these four simple strategies. 1.  Review the methods you are currently using to show your existing customers that you appreciate them. 2.  Analyze whether the methods are working or not. If they are not working, then implement the strategies in #3-#6 below. 3.  Mail special offers and discounts. 4.  Include an offer for a related item on customer's receipt. 5.  Create a "Refer A Friend" campaign and reward your customers for any referrals. 6.  Reactivate dead customers to let them know they are missed. Let us know your thoughts on today's issue. Post your comments here.   Forward this email to a friend! Business Thrival, Inc. 10412 Allisonville Road Suite 201 Fishers, IN 46038 USA Toll Free: 888-579-9922 Fax: 877-579-9933 © Copyright 2012 Business Thrival, Inc. All Rights Reserved. NOTE:  If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer:  Business Thrival, Inc. only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we may receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this email should be considered as providing legal, financial, accounting or estate planning advice. While some of the authors may be attorneys who have discussed various legal, business and other concepts herein, nothing herein can be construed to constitute specific legal advice or recommendations. No communication by our company or employees to you should be deemed as personalized legal, financial, or estate planning advice. The social media icons contained in this newsletter were obtained from IconDock.

Twitter    Facebook    Our Blog Have you ever wondered why some people succeed... while others always seem to fail? If you answered yes, then today's message will be of great value to you. You will learn how to get from where you are now to where you want to be in the future. This short inspirational movie is based on a timeless success principle that has been tested and proven effective throughout the ages to achieve your goals. Click here to watch "The Strangest Secret"    Thank you, again, for the informative newsletters. Vickie Body: Whether a late night or intense workday has hijacked your energy, you can power through your slump by eating fatigue-fighting foods like whole grain crackers, pumpkin seeds, yogurt, or even dark chocolate. These foods are all great energy boosters. Mind: You've heard that laughter is the best medicine, and that holds true for your mind. Listening to jokes, laughing at yourself or hearing other people laugh helps you to broaden your mind. Laughter activates areas of the brain vital to learning and creativity. So, the next time you hear laughter move toward it and let your mind take you to new places. Spirit: When you are feeling down, flip through some old photos. The photos can be pictures of your children, from your favorite vacation, or even of your cuddly and loveable pet. To keep your spirits high at work, upload these pictures to your computer and set them as a rotating screensaver. You can also upload them to a picture frame that flips through digital photos.

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