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Saturday, July 23, 2011

How A Business Doubled Organic Traffic with a Blog: From Hubspot




How Blogging Helped Double Organic Traffic

Educational software company Learning Today used a blog to create fresh content and attract their target audience to them .

"We have gone to tradeshows over the years, tried all sorts of marketing methods and opportunities and, quite frankly, have not done very well in that area," said Dale Baker, CEO. They started blogging regularly on HubSpot's software and saw great results:

- doubled organic traffic and referrals in six months
- generated over 850 leads in six months
- attracted blog readership of 20,000+ visitors and 760+ subscribers
- increased leads by 200-300%

Dale credits their constant blogging for this incredible success. Learning Today is now attracting more qualified traffic to their website, engaging those visitors, and converting those visitors into hot leads. "The leads that we get now understand what our product is all about," said Dale. "They reach us and are very informed about what we do and how we do it."

Learn how you can use a blog to attract qualified traffic and leads.

Request a Complimentary Inbound Marketing Assessment Now.
HubSpot
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Prof Jorge Saguinsin
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