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Saturday, July 23, 2011

Critique of a City's Vision and Mission Statement

A student showed me a booklet containing the strategic plan (vision mission) of a city in Luzon. Without soliciting comments from me, I thought he was fishing for comments.  While the things to do were clearly spelled out, the vision of making the city a center for something, I noted:

l.  did not come from the things that the city has, or they were not clearly spelled out;

2.  the things to do were not focussed on the vision, nor were the benefits clearly spelled out.

The study could have been more coherent and really strategic.

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