From the Harvard Business Review
There is now a shift from study of Strategy to that of Business Model and innovation. In the last three decades, companies and Schools of Business were enamored with strategy. But now, as popularized by Alex Osterwalder, Clayton Christianssen of Harvard, the shift is on to study of business model. The car is the business model, the accessories you put in there is the strategy like turbo power, special tires, better suspension, tires. etc. How you drive the car is the tactics.
Product, processes, marketing, brand were the usual buzz words in innovation before. But the business model can get tired and old. To adjust to the rapid moving 2lst century business competition, the business model (the car) has to be changed and upgraded. You can not drive up to 200 kph a car that was designed to run at 50 kph at most. Yet we are doing that to our tired old, beat up business models.
Other non technological parts of the business platform/canvass are candidates for innovation: the ptm the key partners, the customer link, the mvp, the channels can be changed. The revenue model can be changed (we can use the freemium) Skype, Wikipedia, Sun Cellular, FB are innovation, but they based on entire business model that have been changed.
Amazon doing cloud computing, thats BMI.
So guys, the next time you are given innovation assignments, do not just think of the products. Recall the business model canvass and what they contain: MVP, customer link, customer channel, PTM, key resources, key processes, and partners.
"Every generation needs a revolution an ENTREPRENEURIAL REVOLUTION."
There is now a shift from study of Strategy to that of Business Model and innovation. In the last three decades, companies and Schools of Business were enamored with strategy. But now, as popularized by Alex Osterwalder, Clayton Christianssen of Harvard, the shift is on to study of business model. The car is the business model, the accessories you put in there is the strategy like turbo power, special tires, better suspension, tires. etc. How you drive the car is the tactics.
Product, processes, marketing, brand were the usual buzz words in innovation before. But the business model can get tired and old. To adjust to the rapid moving 2lst century business competition, the business model (the car) has to be changed and upgraded. You can not drive up to 200 kph a car that was designed to run at 50 kph at most. Yet we are doing that to our tired old, beat up business models.
Other non technological parts of the business platform/canvass are candidates for innovation: the ptm the key partners, the customer link, the mvp, the channels can be changed. The revenue model can be changed (we can use the freemium) Skype, Wikipedia, Sun Cellular, FB are innovation, but they based on entire business model that have been changed.
Amazon doing cloud computing, thats BMI.
So guys, the next time you are given innovation assignments, do not just think of the products. Recall the business model canvass and what they contain: MVP, customer link, customer channel, PTM, key resources, key processes, and partners.
"Every generation needs a revolution an ENTREPRENEURIAL REVOLUTION."
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